Wholesale Catalogs for Shopify: Generate Professional B2B Line Sheets from Your Store

If you sell wholesale from a Shopify store, you already have everything a great catalog needs: product photos, descriptions, prices, SKUs, and variants. The problem is getting all of that out of Shopify and into a document your buyers actually want to read—without spending your evenings copy-pasting into Word or fighting with a design tool.

That's exactly what a wholesale catalog generator does. Connect it to your store, pick a template, and export a professional PDF line sheet in minutes instead of days. In this guide we'll walk through what that workflow looks like with EasyCatalogs, and what to look for regardless of which tool you use.

Your Buyers Won't Take a Spreadsheet Seriously

Wholesale buyers see dozens of vendors every month. When your "catalog" is an Excel export with a column of image links, you're asking the buyer to do the work of imagining your products—and you're telling them something about how established your operation is.

The traditional fix was hiring a designer. That works, until it doesn't:

• Every price change means another email to the designer and another invoice
• New products wait days or weeks to make it into the line sheet
• Seasonal catalogs become a recurring project instead of a ten-minute task
• The catalog is always slightly out of date, and buyers notice when the price they were quoted doesn't match

The data already lives in Shopify. A catalog should be generated from it, not rebuilt next to it.

Pull Products Straight from Shopify into Line Sheet Templates

With EasyCatalogs, you import products directly from your Shopify collections. Images, titles, descriptions, prices, SKUs, barcodes, and variants come along automatically—there's nothing to retype and nothing to get wrong.

From there, you choose from over 100 professional templates and adjust the grid to fit your line: big image-led layouts for lookbook-style pages, or dense line sheet grids that fit 15+ products per page when buyers need to scan the whole range quickly. Headers, footers, brand colors, and fonts apply across every page, so the catalog stays consistent no matter how many products you add.

Need fields Shopify doesn't show by default? Metafields are supported too, so minimum order quantities, case pack sizes, materials, or country of origin can appear right on the product card.

Handle Any Pricing Structure Your Business Needs

Wholesale pricing is where most generic design tools give up, because it isn't one number. EasyCatalogs gives you a few ways to handle it:

• Start simple with a flat discount. Apply a percentage off your retail prices and the wholesale price is calculated for every product and variant automatically.
• Show both prices side by side. Display MSRP next to the wholesale price so buyers can see their margin at a glance—one of the strongest silent selling tools in a line sheet.
• Get granular with per-product pricing. Use cost per item, compare-at prices, or metafields to print exact wholesale prices that don't follow a single formula.

Because prices come from your store data, a repriced product is a regenerated page—not a designer round-trip.

Show Buyers Everything They Need to Place an Order

A wholesale catalog has one job: make it effortless to order. That means the details matter:

• Variant tables listing every size and color with its own SKU and price, so buyers can order line by line
• Barcodes and QR codes generated automatically from your product data
• Wholesale order forms built into the catalog—buyers fill in quantities and submit, and the order lands with you instead of in a reply-all email thread
• Interactive flipbooks for buyers who prefer a link to an attachment, with the same ordering built in

This is the difference between a catalog that looks nice and a catalog that converts. When the order form is part of the document, you remove the step where deals stall.

The Essential Feature: Instant Catalog Refresh

Here's the test that separates real catalog tools from design tools: what happens when your products change?

In EasyCatalogs, you sync your catalog in one click. New products flow into the layout, discontinued ones drop out, and updated prices appear everywhere they're referenced. Then you regenerate the PDF. The catalog you send in September is built the same way as the one you sent in March—you just press the button again.

That's the compounding payoff. The first catalog takes a sitting; every one after that takes minutes. Seasonal line sheets, buyer-specific versions, trade show editions—they all become variations of a catalog you already have instead of new projects.

Getting Started

The workflow end to end:

• Install EasyCatalogs from the Shopify App Store (there's a free plan)
• Import the collections you want in the catalog
• Pick a line sheet template and apply your branding
• Set your wholesale pricing—flat discount or per-product
• Export the PDF, or share it as a flipbook with a built-in order form

Your product data is already doing the hard work of running your store. Let it build your wholesale catalog too.