# Beauty lookbook template for skin care, color and fragrance brands > Beauty lookbook template with real photography: 7 covers, 20 designed pages, a foundation shade guide, ritual steps and stockist terms. Free on every plan. - Template: Beauty & Cosmetics (Design kit) - Web page: https://www.easycatalog.com/catalog-templates/beauty-cosmetics - Pages: 27 - Cover designs: 7 - Product grids: 2×2 → 4×5 - Outputs: PDF + flipbook - Fonts: Spectral, Josefin Sans, Allura - Paper: A4, Letter or A5 · portrait or landscape - Output: Print PDF up to 300 DPI (CMYK, bleed) · online flipbook - Use it: https://www.easycatalog.com/app/register?template=beauty (free plan available; all templates are included on every plan) - Shopify app: https://apps.shopify.com/easy-catalogs ## About this template This beauty lookbook template is a full design kit: seven cover designs, twenty designed pages, a designed product page and mosaic layouts, all with real photography. Spectral serif headlines, Josefin Sans labels and Allura script sit on peach-cream pages with terracotta and cocoa accents, and a soft arc motif shapes the layouts. The covers include a serum issue, a glow poster and a sticker cover. Sample copy belongs to an invented Lyon lab that sells to stockists, with five collections, testers in every opening order and a first-order minimum. Bring in your range from Shopify, a CSV file or a product feed, and products land on designed pages with shade variants, sizes and prices. Share a wholesale flipbook for stockists, a retail flipbook for shoppers, or print a launch edition. ## Best for - Independent skin care and color cosmetics brands with seasonal launches - Beauty brands selling to stockists, concept stores and apothecaries - Makeup lines that need a foundation shade guide in print - Fragrance and gift set ranges sold alongside skin care - Brands hosting launch evenings or in-store events ## Pages in this template **7 cover designs** (pick one for your catalog): Front cover, Cover · band, Cover · framed, Cover · poster, Cover · split, Cover · magazine, Cover · sticker **20 designed pages** (use any, in any order): Welcome / About, Contents, Collection Divider, Lookbook / Photos, Featured Product, Brand Story, Meet the Team, How to Order, Best Sellers, Promo / Sale, By the Numbers, Event / Launch, Testimonials, FAQ, Size / Spec Guide, Care Instructions, Contact / Info, Notes / Terms, Framed Blank, Back Cover **Product pages**: 3 × 3 grid, 2 × 2 grid, 4 × 4 grid, Line sheet — products are imported from Shopify, CSV, WooCommerce or a product feed and fill these layouts automatically. ## Highlights ### Foundation and concealer shade guide (Size / Spec Guide page) Twelve shades are grouped into fair and light, medium and deep, each with a code and a name, followed by an undertone guide for cool, neutral and warm skin. Stockists stop guessing, and shoppers can choose online. ### Four-step daily ritual (Care Instructions page) Cleanse, treat, moisturize and nourish are set out with amounts and timing for morning and night, plus a tip on applying serum to damp skin. Rename the steps and products to sell your own routine. ### Hero serum page with texture notes (Featured Product page) Your stockists' favorite serum takes a whole page: price, size, a short description, three key ingredients with what each does and a note on texture. Swap in whichever product earns the most reorders. ### Magazine cover for a serum issue (Cover · magazine page) A newsstand-style cover with an issue number, cover lines and a barcode turns a product launch into an editorial moment. Rewrite the cover lines for your own launch or season and keep the layout. ## What to include in a beauty lookbook 1. **Photograph shades on several skin tones** — Color cosmetics sell on how a shade looks on skin. Photograph lipsticks, blushes and bases on several skin tones under the same light, and label every swatch with its shade name and code so buyers can match the page to the product. 2. **List testers and displays as their own lines** — Stockists want to know what arrives with an opening order: testers, display units and shelf cards. List them as SKUs with prices, or mark them as included, and say how often testers are refreshed for busy counters. 3. **Time launches to the buying calendar** — Many beauty brands present spring and summer color early in the year and gift sets well before the winter holidays. Buyers plan shelf space months ahead, so publish the lookbook with launch and ship dates before your stockists' buying window closes. 4. **Keep every claim plain and provable** — Write about the look and feel of skin rather than medical results. If you print claims such as vegan or cruelty-free, be ready to support them with documents, and check the labeling rules in each market you ship to before the edition goes out. ## How it works 1. **Pick this template** — Open Beauty & Cosmetics in EasyCatalog and choose the cover and the pages you want — every page is optional and editable. 2. **Add your products** — Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically. 3. **Download or share** — Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form. ## FAQ ### How is this beauty lookbook template different from a simple catalog set? It is a full design kit rather than a short page set: seven covers, twenty designed pages, a designed product page and mosaic layouts with real photography. You keep the art direction, swap pictures with Replace photo, and your products fill the designed product pages. ### Can I use it for both stockists and shoppers? Yes. Keep the trade terms and testers for a stockist edition shared as a wholesale flipbook with an order form. For shoppers, make a second catalog without the trade pages and share it as a retail flipbook that checks out at Shopify. ### How should a beauty catalog organize products? Group by routine step or category, such as cleansers, treatments, moisturizers, color and fragrance, with gift sets last. Inside each section lead with bestsellers, then new launches. Shade ranges read better as a swatch grid or a variant table than as one product per shade. ### What photos does a beauty lookbook need? Plan three kinds: clean packshots on a plain background for product pages, close-up texture shots of creams, powders and swatches, and a few mood images for covers and dividers. Keep the lighting consistent across a season so colors match from page to page. ## Design details - Colors: #fbf4ef, #3b2420, #c4694a, #f4e1d6, #4a2b24, #9d7f76 - Fonts: Spectral, Josefin Sans, Allura ## Related templates - [Health & Beauty](https://www.easycatalog.com/catalog-templates/health-beauty-classic) — Classic template set - [Health & Beauty Premium](https://www.easycatalog.com/catalog-templates/health-beauty-premium) — Premium industry template - [Blush Beauty](https://www.easycatalog.com/catalog-templates/blush-beauty) — Classic template set - [Featured Products](https://www.easycatalog.com/catalog-templates/featured-products) — Campaign template - [Singles’ Day 11.11](https://www.easycatalog.com/catalog-templates/singles-day-1111) — Campaign template - [Beauty Catalog](https://www.easycatalog.com/catalog-templates/beauty-catalog) — Campaign template --- All catalog templates: https://www.easycatalog.com/catalog-templates · Site summary for AI tools: https://www.easycatalog.com/llms.txt · Updated 2026-10-13