# Brewery catalog template for craft beer sold to bars and bottle shops

> Brewery catalog template for craft beer trade sales, with an ABV and IBU style guide, keg and case prices and line-care tips. Build your trade list free.

- Template: Brewery & Craft Beer (Design kit)
- Web page: https://www.easycatalog.com/catalog-templates/brewery-craft-beer
- Pages: 27
- Cover designs: 7
- Product grids: 2×2 → 4×5
- Outputs: PDF + flipbook
- Made for: Wholesale buyers and trade accounts
- Fonts: Fjalla One, Signika, Anonymous Pro
- Paper: A4, Letter or A5 · portrait or landscape
- Output: Print PDF up to 300 DPI (CMYK, bleed) · online flipbook
- Use it: https://www.easycatalog.com/app/register?template=brewery (free plan available; all templates are included on every plan)
- Shopify app: https://apps.shopify.com/easy-catalogs

## About this template

This brewery catalog template is loud in the right places: serrated bottle-cap badges carry prices and ABV, condensed Fjalla One headlines read like a taproom board, and Anonymous Pro adds a typewriter tone to specs. Copper-orange accents sit on cream pages and deep bottle-green panels. Seven covers, including a tap-pour cover and a keg-issue magazine cover, lead into 20 designed pages, designed product pages and mosaic layouts.

Bars need to know what each beer is, how it ships and what it costs before they give it a tap line. The style guide, keg and case prices and line-care page cover that, and your products flow onto the product pages from Shopify or a CSV, each card with SKU, name, a style-and-pack line and price; formats can also be grouped as variants. Print sell sheets for reps, or send the wholesale flipbook so accounts reorder online.

## Best for

- Independent breweries selling kegs, casks and cans to bars and pubs
- Quarterly or seasonal brewery trade price lists
- Beer distributors presenting a brewery's range to new accounts
- Seasonal and limited releases announced to existing stockists
- Brewery reps who need printed sell sheets with a QR code to reorder

## Pages in this template

**7 cover designs** (pick one for your catalog): Front cover, Cover · band, Cover · framed, Cover · poster, Cover · split, Cover · magazine, Cover · sticker

**20 designed pages** (use any, in any order): Welcome / About, Contents, Collection Divider, Lookbook / Photos, Featured Product, Brand Story, Meet the Team, How to Order, Best Sellers, Promo / Sale, By the Numbers, Event / Launch, Testimonials, FAQ, Size / Spec Guide, Care Instructions, Contact / Info, Notes / Terms, Framed Blank, Back Cover

**Product pages**: 3 × 3 grid, 2 × 2 grid, 4 × 4 grid, Line sheet — products are imported from Shopify, CSV, WooCommerce or a product feed and fill these layouts automatically.

## Highlights

### Style guide with an SRM color scale (Size / Spec Guide page)

A color bar runs from pale straw to black, then one row per beer gives style, ABV, IBU, color, serving temperature and glass. A formats table lists keg, cask and can-case sizes, pints per container and pallet counts, so bar staff can describe each beer before a customer asks.

### Featured beer page that works as a sell sheet (Featured Product page)

One beer with a bottle-cap ABV badge, tasting description, style, bitterness, color, malt, hops, serve and shelf life, followed by keg and case trade prices and a hop-bill bar. Reps can hand it over as a one-page sell sheet.

### Cellar and line-care page (Care Instructions page)

Four photo steps (store cold, clean lines weekly, pour at 45°, mind the date) plus a callout for weekly line cleaning. Poorly kept lines can make a good beer taste wrong, so helping accounts pour well protects your beer's name.

### Opening-order offer with a POS kit (Promo / Sale page)

A cap-shaped photo of a tap pour, a large opening-order discount, a promo code and a count of the free point-of-sale kit: branded glasses, tap badges and drip mats. Edit it for a new-account push or a seasonal launch.

### Trade open day and launch invitation (Event / Launch page)

Date, time and place blocks sit above a timed schedule of brewhouse tours, a first pour of the new seasonal, a cellar clinic and food. Use it to invite accounts to taste a release and book fall pricing in person.

## What bars and bottle shops need from a brewery catalog

1. **Lead with the specs that sell a beer** — For every beer give style, ABV, IBU, color, a two-line flavor description and the recommended serve and glass. Bar managers build a tap list for balance, so they need to see at a glance whether your pale fills a gap or duplicates a line they already pour.
2. **Spell out keg sizes and couplers** — List each keg size and the coupler or fitting it uses, such as S-type or D-type, along with pints or servings per keg. A bar that cannot connect your keg cannot sell it. Give cask sizes for real-ale venues and case counts for cans and bottles going to shops.
3. **Explain deposits and empties** — Most breweries charge a deposit on steel kegs and casks and credit it when the empties are collected. Print the deposit per container, how collections are booked and how long empties may stay on site. Clear deposit terms prevent disputed invoices, and lost kegs are a real cost for a small brewery.
4. **Publish a seasonal release calendar** — Tap rotations and shop shelves are planned weeks ahead. Show seasonals and specials with their availability windows, such as a fresh-hop pale in early fall or a winter porter from November. Buyers can then book a guest line or shelf space instead of hearing about the beer after it sells out.
5. **Print freshness and storage advice** — Hop-forward beers lose aroma within weeks, while stouts and lagers hold up longer. Give a packaged-on or use-by date for every format, storage temperatures for kegs and cans, and how often lines should be cleaned. Beer stored warm draws complaints, and those complaints land on your brand.

## How it works

1. **Pick this template** — Open Brewery & Craft Beer in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
2. **Add your products** — Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
3. **Download or share** — Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.

## FAQ

### Can I list keg, cask and can prices for the same beer?

Add each format as a variant of one beer, for example a 30-liter keg, a 9-gallon cask and a case of 24 × 440 ml cans, and the product card can show a variant table with each price and SKU. In the wholesale flipbook, order multiples keep case orders in whole layers or pallets if you need that.

### Can the brewery catalog template show prices excluding VAT?

It can: the Discount & Tax tool shows ex-VAT prices, applies percentage or fixed trade discounts and converts prices with a currency multiplier for export customers. Choose the catalog currency from 28 options. Deposits, duty notes and delivery charges belong on the trade terms page, which you can rewrite like any other page.

### What is the difference between keg and cask beer?

Keg beer is carbonated at the brewery, sealed in a pressurized keg and pushed to the tap with gas, so a tapped keg keeps for weeks. Cask beer, often called real ale, finishes conditioning in the cask and is served by hand pump or gravity without added gas; once tapped it should be sold within a few days.

### How often should beer lines be cleaned?

Every one to two weeks. UK cellar practice is weekly, and US draft-quality guidance sets 14 days as the maximum, using a line-cleaning solution followed by a thorough water rinse. Dirty lines cause off-flavors, haze and excess foam. A line-care page in your catalog reminds accounts that clean lines protect how your beer tastes.

## Design details

- Colors: #f7f3ea, #17191c, #b8601a, #ede4cf, #1f2d24, #625c53
- Fonts: Fjalla One, Signika, Anonymous Pro

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All catalog templates: https://www.easycatalog.com/catalog-templates · Site summary for AI tools: https://www.easycatalog.com/llms.txt · Updated 2026-10-13