# Elegant Serif — a boutique catalog template in cream and gold > Boutique catalog template in cream and gold: Playfair serif titles, a how-to-order page and a wholesale order form for shop buyers. Start yours free. - Template: Elegant Serif (Classic template set) - Web page: https://www.easycatalog.com/catalog-templates/elegant-serif - Pages: 7 - Version: 1 - Color palettes: 12 - Outputs: PDF + flipbook - Fonts: Playfair Display, Montserrat, Lato - Paper: A4, Letter or A5 · portrait or landscape - Output: Print PDF up to 300 DPI (CMYK, bleed) · online flipbook - Use it: https://www.easycatalog.com/app/register?template=set:elegant (free plan available; all templates are included on every plan) - Shopify app: https://apps.shopify.com/easy-catalogs ## About this template Elegant Serif is a boutique catalog template built on a warm cream page, soft gold accents and Playfair Display headlines. Thin black rules frame the top and bottom of the cover, a small gold diamond sits under the edition line, and most pages are centered with generous margins. Montserrat capitals label the details and Lato carries the body text, so the seven pages read like a quiet, well-kept shop. Use it when independent boutiques, gift shops and concept stores are your buyers. Your products fill grid or line-sheet pages that you can style in the same cream and gold, so the catalog reads as one piece from welcome letter to order form. Print the PDF to hand over at a market appointment, or send the flipbook link; buyers order through its built-in form, and each order reaches you by email and in the app. ## Best for - Jewelry, scarf and leather goods brands selling to independent boutiques - Stationery, card and gift makers preparing an annual wholesale catalog - Bridal and occasion accessory labels that need a refined order form - Candle, linen and home fragrance studios with a neutral, timeless look - Small fashion labels presenting a season at markets and buyer appointments ## Pages in this template **7 pages**: Cover, Welcome, Contents, How to order, Divider, Order form, Back page ## Highlights ### A centered serif cover between two fine rules (Cover page) Product Catalog is set large in Playfair Display between two thin black rules, with the 2026 edition line and a small gold diamond beneath it. Your brand name sits at the top and your web and email address at the foot, both ready to replace. ### Contents on hairline rules with page numbers (Contents page) Five numbered sections — New Arrivals, Best Sellers, Accessories, Sale & Offers and How to Order — sit on hairline rules with page numbers on the right. Rename them after your own collections so a buyer can jump straight to what they stock. ### A wholesale order form with a soft gold header (Order form page) Company, contact name, PO number, email and ship-to fields sit above an item table with SKU, description, quantity, unit price and total columns. The header row picks up the gold accent, and a footer note repeats your opening and reorder minimums. ### A gold thank-you with every contact detail (Back page page) A gold Playfair thank-you closes the catalog, followed by a short invitation for orders and wholesale enquiries, then your email, phone, website and social handle. It is the page a buyer turns to when they are ready to get in touch. ## What boutique buyers look for in a wholesale catalog 1. **Print the suggested retail price too** — Boutique owners judge every product by its margin. Print your wholesale price and the suggested retail price side by side, so nobody has to do the math during an appointment. Keep the retail price as the product price and show your trade price as the discount price with the Discount & Tax tool, or print an MSRP stored in a Shopify metafield. 2. **Keep the first order easy to say yes to** — A new stockist rarely commits to a whole range. Set a modest opening minimum, a lower reorder minimum and one or two suggested starter assortments. The How to Order page already has room for both minimums, and the flipbook can enforce a minimum order value online. 3. **Give signature pieces room on the page** — Fewer products per page reads as more considered. Use a 2×2 grid or a featured mosaic for signature pieces, then switch to one-column line-sheet rows for basics, refills and accessories. Buyers still see the whole range quickly, and your hero products get the attention. 4. **Shoot on warm, neutral backgrounds** — Next to a cream page, cold blue-white photo backgrounds look gray. Photograph on warm white, linen or stone, keep the light coming from the same side, and crop every item to the same framing. Consistency matters more than expensive equipment when many products share one page. 5. **Choose a paper that suits cream and gold** — For print, an uncoated or silk stock keeps the cream page soft and the serif type crisp, while a high-gloss finish adds shine that fights the quiet look. Export the CMYK Print professional PDF with bleed and crop marks, and approve a printed proof before the full run. ## How it works 1. **Start with this set** — Open Elegant Serif in EasyCatalog and recolor it with one of 12 palettes if you like. 2. **Add your products** — Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically. 3. **Download or share** — Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form. ## FAQ ### What pages are included in the Elegant Serif template? Seven pages: a cover, a welcome letter signed by the founder, a contents page with five sections, a How to Order page, a collection divider, a wholesale order form and a thank-you back page. Your product pages go between them, built from grids or line-sheet rows that you can style in the same cream, gold and serif look. ### Can boutique buyers order from this catalog online? Yes. Boutique buyers can order online: the wholesale flipbook link opens with its own order form, and each order reaches you by email and in your EasyCatalog account. You can set a minimum order value, three volume price tiers and minimum, multiple or maximum quantities. The printed order form page stays in the PDF for buyers who prefer paper. ### What opening order minimum should a small brand set for boutiques? High enough to cover picking, packing and shipping, and low enough that a small shop can test several pieces. Opening minimums of a few hundred dollars are common for small brands, with a lower figure for reorders, like the $500 and $250 in this template's sample terms. Raise it once demand is proven. ### What should a boutique wholesale catalog include besides products? A short brand story, how to order, opening and reorder minimums, lead times, payment terms, a returns or damage policy and a named contact. Product pages should show the SKU, wholesale price and available sizes or colors. Together, those details answer most of a buyer's questions before the first call. ## Design details - Colors: #f7f2e9, #1f1f1f, #b3a184, #e7dcc6, #8a7f6a - Fonts: Playfair Display, Montserrat, Lato ## Related templates - [Dark Luxury](https://www.easycatalog.com/catalog-templates/dark-luxury) — Classic template set - [Elegant Catalog](https://www.easycatalog.com/catalog-templates/elegant-catalog) — Campaign template - [Hotel Supplies](https://www.easycatalog.com/catalog-templates/hotel-supplies-classic) — Classic template set - [Hotel Supplies Premium](https://www.easycatalog.com/catalog-templates/hotel-supplies-premium) — Premium industry template - [Luxury Gifts](https://www.easycatalog.com/catalog-templates/luxury-gifts) — Campaign template - [Jewelry](https://www.easycatalog.com/catalog-templates/jewelry-classic) — Classic template set --- All catalog templates: https://www.easycatalog.com/catalog-templates · Site summary for AI tools: https://www.easycatalog.com/llms.txt · Updated 2026-10-13