# Artisan food catalog template for delis, grocers and cafés > Artisan food catalog template for small-batch producers: a case guide with shelf life, tasting notes, a deli bundle offer and online ordering. Try it free. - Template: Food & Beverage Catalog (Campaign template) - Web page: https://www.easycatalog.com/catalog-templates/food-beverage-catalog - Designed pages: 15 - Cover designs: 3 - Best season: Any time - Outputs: PDF + flipbook - Made for: Wholesale buyers and trade accounts - Fonts: Roboto Slab, Work Sans - Paper: A4, Letter or A5 · portrait or landscape - Output: Print PDF up to 300 DPI (CMYK, bleed) · online flipbook - Use it: https://www.easycatalog.com/app/register?template=c_food_and_beverage_catalog (free plan available; all templates are included on every plan) - Shopify app: https://apps.shopify.com/easy-catalogs ## About this template This artisan food catalog template pairs warm white pages with honey yellow, amber and deep forest green, a citrus motif, sturdy Roboto Slab headings and clean Work Sans text. The covers announce a small-batch wholesale range with lead time and minimum order up front, plus an “Eat well.” poster. The feature page reads like a tasting card, with three numbered notes for a first-press olive oil, and a case guide lists sizes, cases and shelf life. Food buyers judge a supplier on detail and reliability, and the pages are written for that: harvest dates, farm story cards, chilled and ambient shipping, and plain trade terms. Import pantry lines from Shopify with barcodes and prices, or upload a CSV, and they flow onto white product pages. Share the flipbook so delis can reorder between sales visits, or print the catalog for specialty food shows. ## Best for - Honey, olive oil and preserve producers selling to delis and grocers - Small-batch pasta, granola and snack makers opening new stockists - Lemonade and soft drink brands with weekly chilled delivery runs - Farm shops and food hubs supplying cafés and gift retailers - Specialty food distributors grouping several farms in one catalog ## Pages in this template **3 cover designs**: Front cover, Cover · band, Cover · poster **12 campaign pages**: Welcome / About, Collection Divider, Featured Product, Best Sellers, Promo / Sale, How to Order, Notes / Terms, Contact / Info, Framed Blank, Back Cover, Brand Story, Size / Spec Guide **Product pages**: 3 × 3 grid — products are imported from Shopify, CSV, WooCommerce or a product feed and fill these layouts automatically. ## Highlights ### Tasting-card feature page (Featured Product page) The new-harvest olive oil page shows wholesale price beside suggested retail, three numbered tasting notes, case pack and shelf life. Use it for any product with a flavor story, from honey and coffee to cheese, vinegar or chocolate. ### Case guide with shelf life (Size / Spec Guide page) A five-row table gives each product’s size, case quantity, shelf life and wholesale price, and sets the chilled lemonade apart from ambient goods. Grocery buyers check shelf life early, so having it in one table shortens the decision. ### Deli bundle with a counter crate (Promo / Sale page) The promo page bundles one case each of honey, olive oil and pasta at 12% off, with a free wooden display crate. Cross-category bundles let a deli try your range in one go and give it a ready-made counter display. ### Farm story page (Brand Story page) The brand story opens with forty olive trees and one beehive, follows with a short timeline, and includes the promise that every label names the farm. Shoppers ask where their food comes from, and this page hands retailers the answer. ## What deli and grocery buyers expect from a food catalog 1. **Put shelf life and storage on every line** — Retail buyers plan stock rotation around best-before dates. Show total shelf life, the minimum life remaining on delivery, and storage needs (ambient, chilled or frozen) for each product. Chilled and short-life items need their own delivery days, minimums and lead times. 2. **Include barcodes and case details** — Grocers scan everything. Add the retail barcode for each unit, units per case, and case weight and dimensions, so a buyer can set the item up in their system without chasing a spec sheet. Mention pallet quantities if you supply distributors. 3. **Make freight terms part of the offer** — A free-freight threshold often shapes order size more than a small discount does. State it clearly next to the opening minimum, and keep chilled delivery charges separate so buyers of ambient goods are not put off by cold-chain costs. 4. **Tell the origin story in one line** — Specialty food sells on provenance: the farm, the harvest, the method, such as raw, cold-pressed or slow-dried. Give each product one line of story and offer shelf cards or recipe cards, which help staff hand-sell items shoppers cannot taste first. 5. **Plan editions around harvests and gifting** — New-harvest oil, spring honey and summer lemonade each have a moment. Flag new harvests on the cover or feature page, and send a short update by late summer, before delis put together holiday gift baskets and boxes. ## How it works 1. **Pick this template** — Open Food & Beverage Catalog in EasyCatalog and choose the cover and the pages you want — every page is optional and editable. 2. **Add your products** — Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically. 3. **Download or share** — Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form. ## FAQ ### Can I show barcodes, shelf life and case sizes in this food catalog? Yes. Product pages can show barcode, SKU, price and description, and Shopify metafields can carry shelf life or case size. The case guide page is an editable table for formats, cases and shelf life, so buyers find the key facts in one place. ### Can I offer delis a bundle deal or volume pricing? Yes. Rewrite the deli bundle page with your own offer, then set up to three volume price tiers, a minimum order value and case multiples in the wholesale flipbook. The Discount & Tax tool adds percentage or fixed discounts and can show prices excluding VAT. ### Do delis and grocers expect samples before stocking a new line? Usually, yes. Most food buyers want to taste before they list a product, so offer a sample box or a tasting at a trade show and say so in the catalog. Pair samples with clear opening minimums and reorder terms so a good tasting turns into a first order. ### How often should a food producer update its wholesale catalog? At least once a season, and whenever a harvest, recipe, pack size or price changes. A main edition early in the year plus a short gifting update in late summer covers most needs. If you sell through Shopify, Sync refreshes prices, stock and photos before each new edition. ## Design details - Colors: #fffaef, #2a2214, #b8620e, #fbe7b5, #1f3b2d, #6c614c - Fonts: Roboto Slab, Work Sans ## Related templates - [Food & Beverage](https://www.easycatalog.com/catalog-templates/food-beverage) — Design kit - [Food & Beverage](https://www.easycatalog.com/catalog-templates/food-beverage-classic) — Classic template set - [Food & Beverage Premium](https://www.easycatalog.com/catalog-templates/food-beverage-premium) — Premium industry template - [Thanksgiving Sale](https://www.easycatalog.com/catalog-templates/thanksgiving-sale) — Campaign template - [Restaurant Menu](https://www.easycatalog.com/catalog-templates/restaurant-menu) — Campaign template - [Last-Minute Gifts](https://www.easycatalog.com/catalog-templates/last-minute-gifts) — Campaign template --- All catalog templates: https://www.easycatalog.com/catalog-templates · Site summary for AI tools: https://www.easycatalog.com/llms.txt · Updated 2026-10-13