# A home decor wholesale catalog for vases, cushions and baskets > Home decor wholesale catalog for ceramic and textile studios: color swatches, a size guide, a styled-table offer and an online order form. Make yours today. - Template: Home & Decor Catalog (Campaign template) - Web page: https://www.easycatalog.com/catalog-templates/home-decor-catalog - Designed pages: 15 - Cover designs: 3 - Best season: Any time - Outputs: PDF + flipbook - Made for: Wholesale buyers and trade accounts - Fonts: Lustria, Work Sans - Paper: A4, Letter or A5 · portrait or landscape - Output: Print PDF up to 300 DPI (CMYK, bleed) · online flipbook - Use it: https://www.easycatalog.com/app/register?template=c_home_and_decor_catalog (free plan available; all templates are included on every plan) - Shopify app: https://apps.shopify.com/easy-catalogs ## About this template This home decor wholesale catalog is styled like a quiet interiors magazine: soft oat pages, walnut-brown ink, clay accents, a vase motif, and refined Lustria serif headlines over Work Sans. The front cover carries a row of named color swatches with codes, the way a paint card does, while the poster cover says only “Quiet rooms.” Inside, a signature piece page, a size guide with suggested retail and a styled-table offer share the same calm look. Home decor sells as a look, so the sample copy nudges buyers to order across categories: vases with dried stems, cushions with throws, baskets on a styled table. Import your collection from Shopify or WooCommerce, show colorways as variants, and the pieces land on white product pages with photo, SKU and price. Share the flipbook with its trade order form, and print a short run for buyers you meet at markets and showrooms. ## Best for - Ceramic studios selling vases and vessels to gift shops and boutiques - Textile brands with cushions and throws in seasonal colorways - Basket and dried flower suppliers pitching styled displays - Home decor wholesalers sending an autumn collection to stockists - Makers who sell a coordinated look rather than single pieces ## Pages in this template **3 cover designs**: Front cover, Cover · band, Cover · poster **12 campaign pages**: Welcome / About, Collection Divider, Featured Product, Best Sellers, Promo / Sale, How to Order, Notes / Terms, Contact / Info, Framed Blank, Back Cover, Brand Story, Size / Spec Guide **Product pages**: 3 × 3 grid — products are imported from Shopify, CSV, WooCommerce or a product feed and fill these layouts automatically. ## Highlights ### Cover with a named color palette (Front cover page) The front cover pairs a large photo of a white ring vase holding dried grass with four named color swatches and codes (oat, clay, sage and walnut), set beside a short collection summary. Retail buyers think in color stories, and this cover shows yours before a single product appears. ### Signature piece with size, glaze and pairing (Featured Product page) One hero piece gets a full page with wholesale price, suggested retail and three numbered details: size, glaze and what it pairs with. Case pack, colorways and shipping time sit underneath, ready for your own signature piece. ### Styled table offer (Promo / Sale page) Instead of a flat discount, the promo page rewards a mixed order: twelve pieces from three categories, shipped grouped and labeled as a ready-styled table at 10% off. It encourages buyers to stock the whole look. ### Size guide with case packs and RRP (Size / Spec Guide page) A table lists each piece’s size, case quantity, wholesale price and suggested retail, from a 6-inch bud vase to a 50 × 70 inch throw. A note on glaze variation and cushion fill heads off the most common questions. ## How to sell a home decor collection to retail buyers 1. **Build the catalog around a color story** — Boutique buyers plan displays by palette. Open with the season’s four or five colors, give them names, and use the same names in product titles and variants. Buyers can then reorder one color across vases, cushions and throws without guessing. 2. **Show pieces grouped the way they sell** — A single vase on white tells a buyer little. Pair product shots with one or two styled scenes per category, and suggest groupings, such as three vases in graded heights or a cushion pair with a throw, with their combined wholesale price. 3. **Explain handmade variation and packing** — Hand-thrown ceramics and natural fibers vary from piece to piece. Say so on the size guide, explain how fragile pieces are packed, and state your damage policy. Clear expectations prevent claims and protect the relationship with a new stockist. 4. **Set minimums that suit small shops** — Independent boutiques buy shallow and wide: a few units of many items. A modest opening minimum, case packs of four rather than twelve, and mixed cases across colorways help a small shop take your range without overcommitting. 5. **Add material and care details** — Tell buyers what each piece is made of and how to look after it: stoneware or earthenware, watertight or decorative only, linen weight and washing advice. Shops pass these answers on to customers, which saves questions at the register. ## How it works 1. **Pick this template** — Open Home & Decor Catalog in EasyCatalog and choose the cover and the pages you want — every page is optional and editable. 2. **Add your products** — Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically. 3. **Download or share** — Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form. ## FAQ ### Can I show colorways and glaze codes in this home decor catalog? Yes. The cover swatches and their labels are editable, so you can recolor them and change names and codes. On product pages, colorways can appear as variants in a variant table, and a glaze or material code can sit in the SKU, the description or a Shopify metafield. ### Can I send the catalog to interior designers as well as shops? Yes. Stockists can order through the wholesale flipbook and its order form, while a showcase flipbook presents the pages without ordering for designers who ask for quotes. A password keeps trade prices private, and the Discount & Tax tool can show a designer discount. ### What markup do home decor retailers expect? Many gift and home stores work on keystone, doubling the wholesale price, and some aim higher for handmade or fragile pieces. Show suggested retail beside wholesale so buyers see their margin, and keep your own online prices at or above that retail figure. ### When do home decor buyers place seasonal orders? Months ahead of the season. Autumn and holiday ranges are usually bought between January and July, often around the big winter and summer trade markets, with reorders through the season. Send your catalog before buyers set budgets, then follow up with a reorder edition. ## Design details - Colors: #f6f0e9, #2e2722, #b0643f, #ebdfd2, #453830, #7a6d64 - Fonts: Lustria, Work Sans ## Related templates - [Home Decor](https://www.easycatalog.com/catalog-templates/home-decor-classic) — Classic template set - [Home Decor Premium](https://www.easycatalog.com/catalog-templates/home-decor-premium) — Premium industry template - [Dark Mode Catalog](https://www.easycatalog.com/catalog-templates/dark-mode-catalog) — Campaign template - [New Year Preview](https://www.easycatalog.com/catalog-templates/new-year-preview) — Campaign template - [Home & Garden](https://www.easycatalog.com/catalog-templates/home-garden-classic) — Classic template set - [Furniture Catalog](https://www.easycatalog.com/catalog-templates/furniture-catalog) — Campaign template --- All catalog templates: https://www.easycatalog.com/catalog-templates · Site summary for AI tools: https://www.easycatalog.com/llms.txt · Updated 2026-10-13