# A new arrivals catalog template for every wholesale drop > New arrivals catalog template for wholesale drops: a just-landed cover, launch-pricing page, best sellers and trade terms. Add your new pieces and start free. - Template: New Arrivals (Campaign template) - Web page: https://www.easycatalog.com/catalog-templates/new-arrivals - Designed pages: 15 - Cover designs: 3 - Best season: Any time - Outputs: PDF + flipbook - Made for: Wholesale buyers and trade accounts - Fonts: Inter, IBM Plex Mono - Paper: A4, Letter or A5 · portrait or landscape - Output: Print PDF up to 300 DPI (CMYK, bleed) · online flipbook - Use it: https://www.easycatalog.com/app/register?template=c_new_arrivals (free plan available; all templates are included on every plan) - Shopify app: https://apps.shopify.com/easy-catalogs ## About this template This new arrivals catalog template reads like a gallery handout. The front cover sets “New Arrivals” in heavy black and red-orange Inter type above a pastel still life of a yellow vase, with a red “Just landed” sticker and a numbered list of the five sections. A sideways “Just in.” poster, thin rules, monospaced labels and color-blocked still lifes of vases, stones and fruit on pink, blue, red and yellow grounds carry the look through the 15 pages. Use it whenever a batch of new products lands. The sample copy, written for a fictional home decor studio, covers a launch window, a quote code, a 48-hour hold on pieces and opening order terms; rewrite each line to match your own drop. Import the new products from a Shopify collection or a CSV file, and they fill white product pages with photo, SKU and price. Share the wholesale flipbook so stores can order from it, and print the PDF for showroom visits. ## Best for - Home decor and ceramics brands announcing a new drop to their stockists - Makers' collectives that release small batches every few weeks - Gift and lifestyle wholesalers offering launch pricing on early orders - Brands that show wholesale price and MSRP side by side on every piece - Trade show follow-ups listing the new pieces buyers saw at a preview ## Pages in this template **3 cover designs**: Front cover, Cover · band, Cover · poster **12 campaign pages**: Welcome / About, Contents, Collection Divider, Featured Product, Best Sellers, Promo / Sale, How to Order, Notes / Terms, Contact / Info, Framed Blank, Back Cover, Lookbook / Photos **Product pages**: 3 × 3 grid — products are imported from Shopify, CSV, WooCommerce or a product feed and fill these layouts automatically. ## Highlights ### Just-landed cover with the drop at a glance (Front cover page) Heavy black and red type, a red “Just landed” sticker and a numbered list of the five sections tell a buyer what is new before they turn a page. A short line below gives the piece count and the date launch pricing ends. ### Band cover with three trade figures (Cover · band page) A wide photo sits above the title, the five sections and three figures, the first in red: pieces in the drop, independent makers and average markup at MSRP. Put in your own numbers and the cover answers a buyer's first questions. ### Launch-window offer page (Promo / Sale page) A giant red 10%, the cut-off date, three numbered conditions and a quote-code box frame early-order pricing. Use it for any time-limited launch offer, and apply the same discount to your prices with the Discount & Tax tool. ### The drop, styled (Lookbook / Photos page) Three color-blocked still lifes, stone blocks on pink, white vases on deep red and stacked oranges on yellow, show how a drop can be styled for a shop display. Replace them with your own shoot so buyers can picture the drop on their shelves. ## What to put in a new arrivals catalog for wholesale buyers 1. **Lead with what ships now** — Buyers plan around delivery dates. Mark every new piece as in stock, shipping on a set date or open for pre-order, and keep the groups apart. A store that can sell a vase next week will order it sooner than one arriving in eight weeks, so put ready-to-ship pieces first. 2. **Print wholesale price and MSRP together** — Independent retailers judge a new line by its margin. Show the wholesale price and the suggested retail price side by side; many shops expect retail to be about double wholesale, often called keystone. If your markup is higher, say so early, as this template does with its average markup figure. 3. **Give the launch offer one deadline** — Early-order pricing works when the rules are simple: one cut-off date, one discount, one code. Repeat the date on the cover, the offer page and the terms. Buyers forward catalogs to colleagues, so the offer has to make sense without an email thread. 4. **Keep each drop small enough to read** — Twenty to forty new pieces is a comfortable size for one release. Larger drops bury the hero products and buyers stop reading. If you have more, split them into themed sections with a divider each, or send two shorter catalogs a few weeks apart. 5. **Credit the maker and the material** — For handmade and small-batch decor, the maker and the material help sell the piece. Name the studio or maker in the vendor field and put glaze, stone or glass in the description. Shoppers ask store staff these questions, and a buyer who can answer them reorders with more confidence. ## How it works 1. **Pick this template** — Open New Arrivals in EasyCatalog and choose the cover and the pages you want — every page is optional and editable. 2. **Add your products** — Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically. 3. **Download or share** — Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form. ## FAQ ### What pages does the New Arrivals template include? Fifteen: a just-landed front cover, a band cover with three key figures, a “Just in.” poster cover, a welcome letter, contents, a section divider, a featured piece, best sellers, a launch-window offer, how to order, trade terms, a contact page, a framed blank page, a black back cover and a three-photo lookbook. Your imported products add the product pages. ### Can stores order the new drop straight from the catalog? Yes. Publish it as a wholesale flipbook and buyers use the built-in order form to choose quantities and send the order, which reaches you by email and in the app. Before you share the link, you can set a minimum order value, case-pack multiples and up to three volume price tiers. ### How often should a brand send a new arrivals catalog? Match it to your release rhythm. Brands that drop small batches every few weeks often send a short catalog with each drop, while seasonal brands send one or two larger ones a year. Steady timing helps, because buyers learn when to expect it and keep budget aside for it. ### What should each product in a new arrivals line sheet show? At minimum a clear photo, product name, SKU, wholesale price, MSRP, pack size and availability date. For decor, add material, dimensions and finish. Keep descriptions to one or two sentences; buyers scan the page, and the photo does most of the selling. ## Design details - Colors: #fafaf8, #151515, #e8452a, #f1f0ec, #151515, #696969 - Fonts: Inter, IBM Plex Mono ## Related templates - [New Year Preview](https://www.easycatalog.com/catalog-templates/new-year-preview) — Campaign template - [Product Launch](https://www.easycatalog.com/catalog-templates/product-launch) — Campaign template - [Art & Gallery](https://www.easycatalog.com/catalog-templates/art-gallery) — Design kit - [Dark Mode Catalog](https://www.easycatalog.com/catalog-templates/dark-mode-catalog) — Campaign template - [Home Decor](https://www.easycatalog.com/catalog-templates/home-decor-classic) — Classic template set - [Home Decor Premium](https://www.easycatalog.com/catalog-templates/home-decor-premium) — Premium industry template --- All catalog templates: https://www.easycatalog.com/catalog-templates · Site summary for AI tools: https://www.easycatalog.com/llms.txt · Updated 2026-10-13