# 20% off sale catalog template for a three-week trade promotion > 20% off sale catalog template with a giant green 20% cover, price breaks by order value, a floor-model bonus and trade terms. Build your sale catalog free. - Template: Up to 20% Off (Campaign template) - Web page: https://www.easycatalog.com/catalog-templates/up-to-20-off - Designed pages: 15 - Cover designs: 3 - Best season: Any time - Outputs: PDF + flipbook - Made for: Wholesale buyers and trade accounts - Fonts: Fjalla One, Barlow - Paper: A4, Letter or A5 · portrait or landscape - Output: Print PDF up to 300 DPI (CMYK, bleed) · online flipbook - Use it: https://www.easycatalog.com/app/register?template=c_up_to_20_off (free plan available; all templates are included on every plan) - Shopify app: https://apps.shopify.com/easy-catalogs ## About this template This 20% off sale catalog template lets the number do the talking. A huge emerald 20 with the percent sign and OFF in deep forest green fills the white front cover, beside a starburst trade-only seal, above a dark green band for discount, minimum order and last order date. Fjalla One headlines and Barlow text keep it crisp. Inside, a full green divider page and photos of a linen sofa, bentwood chairs and oak tables carry the furniture sample. The sample copy is written for a fictional furniture maker taking up to 20% off its trade range for three weeks in spring, with better delivery as orders grow. Replace it with your own: import products from Shopify or a CSV, put dimensions and materials in the descriptions, and show the regular price beside the sale price. Send the wholesale flipbook with a minimum order value, or print the PDF for showroom visits and design-trade appointments. ## Best for - Furniture and lighting makers running a three-week trade promotion - Suppliers of high-value pieces who discount modestly - Showroom events with floor models and one-off pieces - Spring refresh campaigns for interior shops and designers - Price breaks that upgrade delivery as order value grows ## Pages in this template **3 cover designs**: Front cover, Cover · band, Cover · poster **12 campaign pages**: Welcome / About, Collection Divider, Featured Product, Best Sellers, Promo / Sale, Event / Launch, Size / Spec Guide, How to Order, Notes / Terms, Contact / Info, Framed Blank, Back Cover **Product pages**: 3 × 3 grid — products are imported from Shopify, CSV, WooCommerce or a product feed and fill these layouts automatically. ## Highlights ### Price breaks with delivery upgrades (Size / Spec Guide page) Four order-value bands from $750 to $10,000 and more add up to 8% on top of sale prices, and delivery improves at each step: standard freight, free delivery, white glove, then an install team. A note covers floor models and one-offs. ### Showroom bonus for floor models (Promo / Sale page) An extra 5% on floor-model orders over $3,000, shown on a white card over green stripes with a walnut sideboard and two chairs. It clears display pieces to trade buyers without cutting the price of new stock any further. ### Deal of the season with dimensions (Featured Product page) The featured sofa gets frame material, size in centimeters and pack quantity beside the trade price and the saving, with a row of also-reduced pieces underneath. Furniture buyers check dimensions first, so they sit right next to the price. ## How to run a 20% off trade sale for furniture and home 1. **Give the discount a reason** — A modest 20% reads as a real offer when there is a reason behind it: a spring refresh, a new showroom, a range change. Say why on the welcome page. Trade buyers trust a clear reason more than a vague promise of big savings. 2. **Print dimensions, materials and lead times** — Interior shops and designers need width, depth and height, seat height for chairs, materials and finishes, and whether a piece ships flat-packed or assembled. Add lead times for made-to-order lines so buyers can promise their own clients a delivery date. 3. **Use delivery terms as part of the offer** — Freight is a large share of furniture cost. Linking free or upgraded delivery to order value, as the price-break table does, can persuade a buyer more than another percentage off. Spell out what white-glove or install service actually includes. 4. **Sell floor models separately** — Mark floor models and one-offs clearly, with condition notes and their own small bonus. Keeping them out of the main discount protects the price of new stock, and buyers looking for a bargain piece know exactly where to find them. ## How it works 1. **Pick this template** — Open Up to 20% Off in EasyCatalog and choose the cover and the pages you want — every page is optional and editable. 2. **Add your products** — Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically. 3. **Download or share** — Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form. ## FAQ ### Can the catalog show the regular trade price next to the sale price? Yes. Product pages can show the price, the compare-at price and a discount price, so buyers see the regular trade price beside the reduced one. If your catalog holds regular prices, the Discount & Tax tool applies a percentage or fixed discount. Style the price block once and apply it to the whole catalog. ### What pages are in the Up to 20% Off template? Fifteen: a 20% front cover, a band cover and a spring trade sale poster cover, a note for stockists, a dining collection divider, deal of the season, best sellers, a showroom bonus promo, a three-date calendar, a price-break table, how to order, terms of trade, a showroom contact page, a notes page and a back cover, plus white product pages for your range. ### Is 20% off enough to move trade buyers? For considered, high-value goods like furniture, often yes, especially when it covers the full range for a limited time. Trade buyers already get wholesale pricing, so 20% on top is meaningful. Pair it with better delivery terms for large orders rather than chasing a deeper headline number. ### What should a furniture trade catalog include? Dimensions, materials and finishes, weight, carton count and whether pieces arrive assembled, plus lead times, minimums, delivery terms and care notes. Mix room-set photos that show scale with plain-background shots that show detail, and give every piece a SKU so buyers can order without a phone call. ## Design details - Colors: #ffffff, #0b3d2e, #12a864, #e0f4e9, #0b3d2e, #577067 - Fonts: Fjalla One, Barlow ## Related templates - [Up to 30% Off](https://www.easycatalog.com/catalog-templates/up-to-30-off) — Campaign template - [Up to 50% Off](https://www.easycatalog.com/catalog-templates/up-to-50-off) — Campaign template - [Limited Time Offer](https://www.easycatalog.com/catalog-templates/limited-time-offer) — Campaign template - [Bold Retail](https://www.easycatalog.com/catalog-templates/bold-retail) — Classic template set - [Memorial Day Sale](https://www.easycatalog.com/catalog-templates/memorial-day-sale) — Campaign template - [Outlet Sale](https://www.easycatalog.com/catalog-templates/outlet-sale) — Campaign template --- All catalog templates: https://www.easycatalog.com/catalog-templates · Site summary for AI tools: https://www.easycatalog.com/llms.txt · Updated 2026-10-13