# A wholesale supplier catalog template, from price list to pallet specs > Wholesale supplier catalog template with real photos, 7 covers and 20 designed pages: tiered price list, top sellers by volume, case and pallet specs. - Template: Wholesale / B2B (Design kit) - Web page: https://www.easycatalog.com/catalog-templates/wholesale-b2b - Pages: 27 - Cover designs: 7 - Product grids: 2×2 → 4×5 - Outputs: PDF + flipbook - Fonts: Barlow, Inter, IBM Plex Mono - Paper: A4, Letter or A5 · portrait or landscape - Output: Print PDF up to 300 DPI (CMYK, bleed) · online flipbook - Use it: https://www.easycatalog.com/app/register?template=wholesale (free plan available; all templates are included on every plan) - Shopify app: https://apps.shopify.com/easy-catalogs ## About this template Styled like freight paperwork, this wholesale supplier catalog template pins a ship-to label with a barcode onto a warehouse aisle photo, with stats for SKUs, dispatch time, distribution centers and Net 30 terms along the foot. Barlow headlines and Inter text sit in deep navy on cool gray, with orange highlights and IBM Plex Mono for SKU ranges. Seven covers, including a this-way-up carton sticker, open onto 20 designed pages, plus product pages and mosaic layouts in the same style. Distributors selling to independent stores, hotels and restaurants can use it as their trade price list and account handbook in one. Import products from Shopify by collection or from a CSV or product feed, and they fill white product pages and mosaic layouts automatically, with name, a short description, SKU and price, plus a struck-through compare-at price for reductions; barcodes and variant tables can be added. Share a password-protected wholesale flipbook with an order form and volume tiers, or print an A4 or Letter PDF for trade shows. ## Best for - Homeware and tableware distributors selling to independent stores - Hospitality suppliers serving hotels, cafes and restaurant groups - Wholesalers with several warehouses, cut-off times and freight options - Importers publishing a yearly trade price list with a closeouts section - Sales teams taking a printed catalog to trade shows and buyer meetings ## Pages in this template **7 cover designs** (pick one for your catalog): Front cover, Cover · band, Cover · framed, Cover · poster, Cover · split, Cover · magazine, Cover · sticker **20 designed pages** (use any, in any order): Welcome / About, Contents, Collection Divider, Lookbook / Photos, Featured Product, Brand Story, Meet the Team, How to Order, Best Sellers, Promo / Sale, By the Numbers, Event / Launch, Testimonials, FAQ, Size / Spec Guide, Care Instructions, Contact / Info, Notes / Terms, Framed Blank, Back Cover **Product pages**: 3 × 3 grid, 2 × 2 grid, 4 × 4 grid, Line sheet — products are imported from Shopify, CSV, WooCommerce or a product feed and fill these layouts automatically. ## Highlights ### Case and pallet specs for receiving teams (Size / Spec Guide page) A logistics table lists units per case, case dimensions, weight, cases per layer and layers for each SKU, above a pallet side view with footprint, height and weight limits, labeling and wrap. It answers the warehouse questions buyers forward before they order. ### Top 8 by volume, with recommended retail (Best Sellers page) A ranked table pairs each photo and SKU with case quantity, unit price, recommended retail and a bar for units sold in the quarter. Buyers see what moves and what margin it leaves, which makes it the page to place first. ### Four ways to order, one invoice (How to Order page) Cards for a trade portal, EDI, email and phone sit above a process strip from order to dispatch and a cut-off table by weekday. Swap in your own channels and times; the layout works whether you take two order routes or four. ### Volume pricing promotion (Promo / Sale page) A pallet-pricing page shows discount steps at 10 cases, 25 cases and a full pallet, with a promo code, valid dates and an exclusion for closeouts. It is a clean way to encourage larger orders in a slow quarter. ## What trade buyers look for in a supplier catalog 1. **Lead with fill rate and dispatch time** — Reliability often matters more to store and hotel buyers than a small price gap. If you track them, print your order fill rate, average dispatch time and cut-off times near the front, and mark lines held in depth so buyers know which items are safe to build a shelf around. 2. **Give receiving teams the logistics data** — Case dimensions, gross weight, units per case, cases per layer and layers per pallet let a store or hotel plan storage and dock time. Add barcode numbers for each unit and case so goods can be scanned in on arrival, and note how pallets are labeled. 3. **Separate new lines and closeouts** — Buyers scan for what is new and what is reduced. Flag new lines with a marker and the date they ship, and keep closeouts in their own section with clear terms, such as final sale and no further discounts, so they do not undercut your core range. 4. **List every ordering channel and its cut-off** — Larger accounts may order by EDI or a portal, smaller ones by email or phone. List each channel with its contact, confirmation time and daily cut-off per warehouse or time zone, so buyers know exactly when an order leaves the dock. 5. **Plan the catalog around trade shows** — Buyers often set next season's ranges at trade fairs. Publish the new catalog before the show, preview new lines in it, print show-only terms such as free freight above a set order value, and send the flipbook link to every contact you meet afterward. ## How it works 1. **Pick this template** — Open Wholesale / B2B in EasyCatalog and choose the cover and the pages you want — every page is optional and editable. 2. **Add your products** — Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically. 3. **Download or share** — Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form. ## FAQ ### What is included in the Wholesale / B2B design kit? Seven cover designs, from a ship-to label front to a magazine and a carton-sticker cover, plus 20 designed pages: welcome, contents, divider, range overview, featured line, company history, account team, how to order, best sellers, volume pricing, stats, trade show, references, FAQ, case and pallet specs, receiving and storage, contact and locations, terms of trade, notes and a back cover. Designed product pages and mosaic layouts come with it. ### Can I show barcodes and case packs on the product pages? Yes. Product pages can show SKU, price, compare-at price, barcode, QR code, description, vendor, type, tags, variants and Shopify metafields, so case packs or dimensions stored in metafields can print with each product. Style one product and apply that look to the page or the whole catalog. ### What should a wholesale supplier catalog include? Your terms up front: minimum order, payment terms, freight and returns. Then each product with SKU, photo, unit price, case pack, any tier prices and suggested retail, plus barcodes and case and pallet data for receiving. Finish with ordering channels, cut-off times and named contacts, so buyers can place a first order without calling. ### How often should a supplier update its trade catalog? Many suppliers publish a full edition once a year, dated to the calendar or fiscal year, and send quarterly or seasonal updates for new lines, price changes and closeouts. If your products live in Shopify, Sync refreshes prices, stock and photos in the catalog before each new edition goes out. ## Design details - Colors: #f2f4f7, #0f1c2e, #ef6a1f, #e1e6ed, #13233f, #56627a - Fonts: Barlow, Inter, IBM Plex Mono ## Related templates - [Wholesale Catalog](https://www.easycatalog.com/catalog-templates/wholesale-catalog) — Campaign template - [Wholesale & B2B](https://www.easycatalog.com/catalog-templates/wholesale-b2b-classic) — Classic template set - [Wholesale & B2B Premium](https://www.easycatalog.com/catalog-templates/wholesale-b2b-premium) — Premium industry template - [Wholesale Price List](https://www.easycatalog.com/catalog-templates/wholesale-price-list) — Campaign template - [Dealer Catalog](https://www.easycatalog.com/catalog-templates/dealer-catalog) — Campaign template - [Kitchen & Dining](https://www.easycatalog.com/catalog-templates/kitchen-dining-classic) — Classic template set --- All catalog templates: https://www.easycatalog.com/catalog-templates · Site summary for AI tools: https://www.easycatalog.com/llms.txt · Updated 2026-10-13