Gift guide template that sorts gifts by person and budget
A year-round gift guide for shops that sell giftable things, from candles to kitchenware. A gift-tag cover and a gift finder by person and price lead to a hero gift, top picks and order-by dates from Valentine's Day to Christmas.
Free plan available — all templates are included on every plan. Already have an account? Open it in Templates.
All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Gift Guide template
This gift guide template is wrapped like a parcel. The front cover is kraft paper tied with a red ribbon and bow, carrying a cream gift tag addressed to everyone on your list. Warm cream, ribbon red, kraft tan and pine green run through all 15 designed pages, with Playfair Display headlines, Karla text and Allura for handwritten touches. Choose the tag cover, a red band cover over kraft tags and twine, or a deep green poster that says Wrap it up.
Inside, it works like a gift finder: five chapters by recipient (For Her, For Him, For the Host, Little Ones, Thank-yous) and budget bands from under $25 to a splurge. The sample is a home and kitchen shop with candles, mugs and soaps. Bring products in from a Shopify collection or a CSV file and they fill white pages with prices and was-prices. Print it as a counter handout, or share a retail flipbook where shoppers check out through your Shopify store.
Best for
- Gift shops and general stores that want one guide for the whole year
- Home and kitchen boutiques selling candles, mugs, soaps and small wares
- Online stores that need a printable gift finder sorted by person and budget
- Holiday mailers and counter handouts that explain gift wrap and delivery
- Shops reusing one guide for Valentine's, Mother's Day, Father's Day and December
Pages worth a closer look
A gift-tag cover addressed to everyone on your list
Kraft paper, a red ribbon and a cream gift tag set the tone before a page is turned. Chips along the bottom point to For Her, For Him, For the Host and Under $50, and a green badge promises free gift wrap.
A gift finder sorted by person and by budget
The contents page lists five recipient chapters with page numbers, then adds shop-by-budget bands from under $25 to the splurge. Shoppers holding a list go straight to the right person and price instead of paging through everything.
Deadlines for four gifting holidays on one page
Date tiles mark order-by days for Valentine's Day, Mother's Day, Father's Day and Christmas, and a photo below them carries a note that e-gift cards arrive in minutes. Update the dates once a year and the page keeps working.
A coupon page with the code and the conditions
A deep green page frames a free-delivery offer like a cut-out coupon, with the code on a perforated stub and the small print underneath: minimum order, online only, all year. Swap in your own offer and code.
How to plan a gift guide shoppers actually use
Sort by recipient first, then by price
Gift buyers start with a person in mind and a budget in their head. Five or six recipient chapters plus three or four price bands cover most shopping lists. Keep each chapter to roughly eight to twelve picks, so the guide feels chosen rather than copied from your full catalog.
Give every pick a reason to be a gift
The buyer is rarely the person who will use the product, so a plain description is not enough. Add one line on who it suits and why it works as a gift: it arrives boxed, it can be personalized, it is easy to wrap or it lasts for years.
Print the deadlines, not just the products
Order-by dates for standard and express delivery, in-store pickup times and the last day for e-gift cards answer the question every December shopper asks. Give them a page of their own and repeat the next deadline on the back cover, so nobody has to search for it.
Make gift services impossible to miss
Free wrapping, a handwritten card, a gift receipt and a returns window that runs past the holiday each remove a reason to hesitate. List them on the welcome and terms pages, and mention them again beside your highest-priced picks, where hesitation is most likely.
Keep one master guide and reuse it
A gift guide works hardest in the weeks before each gifting date. Keep a master version, then change the cover line, promo and deadlines for Valentine's Day, Mother's Day, Father's Day and the winter holidays. Between editions, Sync pulls current prices, stock levels and photos from Shopify.
From product list to finished catalog
Pick this template
Open Gift Guide in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Is the Gift Guide template free to use?
Yes. The Gift Guide template is on every plan, including Free, which needs no card to start. Free gives a Shopify store one grid-editor catalog and one Basic-editor catalog, and gives an account without Shopify one catalog of up to five pages, each with a small watermark. When one guide is not enough, paid plans start at $19.99 a month.
Can I use this gift guide outside the Christmas season?
Yes. The sample deadlines already cover Valentine's Day, Mother's Day, Father's Day and Christmas, and the free-delivery offer runs all year. Edit the dates and cover line for each occasion, remove pages you do not need and import a different collection for each edition.
How is a gift guide different from a regular product catalog?
A catalog shows everything you sell, usually by product category. A gift guide is a short, edited selection organized around the person receiving the gift and the buyer's budget. It adds what gift buyers need: a reason for each pick, wrapping and card options, delivery deadlines and returns that work for the recipient.
How many products should a small shop put in a gift guide?
For most independent shops, 30 to 60 picks is a workable range: enough to give every recipient chapter real choice, short enough to browse in a few minutes. Give three or four hero items a full page, show the rest nine to a page in a 3×3 grid, and leave out anything likely to sell out before the holiday.
Start your Gift Guide
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.