Mother's Day catalog template for tulip bouquets and flower delivery
A 15-page retail catalog in rose pink, blush and berry for florists and gift shops selling flowers for Mother's Day. It covers delivery cut-offs, a vase-bouquet offer, a freshness promise and product pages with shop buttons.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Mother’s Day template
This Mother's Day catalog template blends rose pink, soft blush and deep berry, with Playfair Display headlines, Nunito Sans text and for mom handwritten in Kalam. The front cover is a full-bleed photo of red-orange tulips on pink, with a pill for free delivery over $60. The poster cover sets Mom in large serif letters on a berry block under close-up pink tulips, and the 20% offer sits inside a blush heart.
Placeholder copy for a fictional florist explains that tulips are hand-tied the morning they ship, with candles and treats wrapped in on request. Import your bouquets and they fill white product pages with photo, price, compare-at price and a Shop now button. Shopify florists can share it as a retail flipbook with checkout at Shopify, and a printed copy works in the shop window or inside every delivery.
Best for
- Florists selling hand-tied bouquets and vase arrangements for Mother's Day
- Flower delivery shops with standard and express cut-off dates
- Gift shops adding candles, plants and treats to flower orders
- Plant shops and garden centers promoting potted gifts in May
- Shopify florists who want a shoppable Mother's Day flipbook
Pages worth a closer look
Welcome page with three promises
Beside an oval photo of a tulip bouquet, the headline Hand-tied the morning they ship explains the florist's routine. A blush band underneath sums it up in three tiles: same-day hand-tied, order by May 7 and a seven-day freshness promise.
Gift of the season vase
A round photo of purple and blush pink tulips in a glass vase heads the page. The Pink Tulip Vase is priced at $54 with a was price of $62, and bullets list 20 premium stems, the vase and the freshness promise, above a scan-to-shop code and a Shop now button.
Before you order, in plain language
Five short notes cover what shoppers ask most: the May 7 standard and May 9 express cut-offs, free shipping over $60 or a flat $6.95, free gift wrap with a handwritten card, the freshness promise and how long prices last. A tall photo of a florist's hands with eucalyptus runs down the right side.
Make it in time
Three tiles list May 7 as the last day for standard delivery, May 9 for express, and Mother's Day on May 10, when the shop opens from 9 to 1. A soft photo of pale pink tulips fills the lower half of the page.
What to include in a Mother's Day flower catalog
Show each bouquet as it will arrive
Photograph the actual arrangement, not a generic image, and give the stem count, approximate height and whether a vase is included. Say how you handle substitutions when a color sells out. Shoppers who know what will arrive are less likely to complain, and more likely to order again next year.
Offer your top bouquet in three sizes
Give the same design at three stem counts, such as 15, 20 and 30 stems, so shoppers can pick a budget without leaving the page. Many choose the middle option and some trade up. The sample's tulip range already runs from a small posy to an armful of 30.
Publish cut-offs, zones and delivery windows
Mother's Day orders peak in the last three days, and delivery capacity is limited. State the standard and express cut-offs, which areas you deliver to, and whether customers can choose a delivery window. Cap orders per day if you need to, and promote shop pick-up for anyone who misses the last van.
Add gifts that ride along with the flowers
Candles, chocolates, cards and small plants travel well with a bouquet and raise the order value. List them in an Add-ons section, priced so they feel like an easy yes, and offer to wrap everything together, as the sample does. A gift note at checkout makes the order feel complete.
Include simple care tips
Tulips keep growing after cutting and bend toward light, which surprises many recipients. Add a short care note: recut stems, use cool water, keep vases away from heat and ripening fruit. Fewer droopy-tulip complaints make a freshness promise, like the sample's seven days, easier to keep.
From product list to finished catalog
Pick this template
Open Mother’s Day in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
What pages come with the Mother's Day template?
Fifteen pages: a tulip photo cover, a band cover with a vase of tulips and a Mom poster cover, then a welcome page, a vase arrangements divider, a featured vase bouquet, best sellers, a 20% offer, how to shop, before-you-order notes, a visit and shop page with a QR code, a framed blank, a back cover, a Mother's Day edit lookbook and delivery dates.
Can shoppers order bouquets from the Mother's Day catalog?
Yes, if your shop runs on Shopify: the retail flipbook sends each product to checkout at Shopify. Product cards can show the price with a compare-at price for the offer, and every flipbook link has a QR code for flyers and shop windows. Other sellers can share a showcase flipbook or a PDF with their shop link.
When is Mother's Day, and when should the catalog go out?
In the US, Canada and many other countries it is the second Sunday in May, while the UK and Ireland celebrate Mothering Sunday three weeks before Easter, in March or early April. Send the catalog two to three weeks ahead, then remind customers before your standard delivery cut-off.
Which flowers are popular for Mother's Day?
Tulips, roses, peonies, ranunculus and carnations lead in May, and carnations have been linked to the day since it began in the US. Pink and soft pastels are common requests. Potted plants and orchids suit customers who want a gift that lasts longer than a bouquet.
Start your Mother’s Day catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.