Every wholesale relationship needs terms in writing. This nine-section outline covers what a wholesale agreement should say — payment, shipping, pricing policy, intellectual property and signature — so you can write yours with confidence, then build the catalog and order form around it.
When a retailer wants to stock your products, they expect a professional package — not a price scribbled in an email. That package has three parts, and the contract is the one most sellers skip until something goes wrong.
The buyer-facing overview of your products — photos, SKUs and wholesale prices in a clean list buyers order from. Our line sheet template guide covers how to build one.
Also called a wholesale agreement or terms of sale. It protects your prices, your brand assets and your cash flow — and tells buyers exactly how working with you works, before the first order ships.
How the bulk order actually gets placed: quantities, totals and buyer details in one submission. See the wholesale order form guide for the fields it needs.
Use this outline as the skeleton of your agreement. Write each section in plain language — a contract buyers actually read is a contract that prevents disputes. This guide is educational and not legal advice.
Open with the basics: your legal business name, logo, address, phone and email. A wholesale agreement is a contract between two parties, and both need to be clearly identified before any of the terms mean anything.
Confirm the buyer runs a real retail business — not a shopper chasing bulk prices — and spell out where resale is allowed: physical stores, their own website, or marketplaces.
Set a minimum order quantity or amount so every deal is worth your time, and a maximum so a giant order never blindsides production. Add lead times and order cut-off dates.
Say exactly how and when you get paid: prepaid, cash on delivery, or net terms like Net 30 or Net 60. Include payment and cancellation deadlines, and how price changes between order and delivery are handled.
Estimate shipping costs and delays by region, name the carriers you use, and state who pays the freight. Then cover the hard part upfront: how damage claims work and what your return policy is.
Protect your brand's price floor. Set a minimum resale price or an MSRP per product so one discounter can't undercut every other stockist — or your own store.
Your product photos, descriptions and brand assets stay yours. Define how buyers may use them in their marketing — and what they may not do, like altering your logo or keeping images after you part ways.
Wholesale terms are private. A short confidentiality clause keeps your pricing, your deal terms and the buyer's data between the two of you.
Close with the buyer's contact details and a signature from someone authorized to commit the company. No signature, no agreement.
Most wholesale disputes trace back to a number nobody wrote down. Before you send the agreement, check that these specifics are actually specific:
The contract is one of three documents in a wholesale deal — the other two are the selling side, and that's what EasyCatalog builds. Import your products, pick a template, and share a wholesale flipbook with a built-in order form buyers submit orders through.
Connect Shopify and import a collection in one click — images, titles, SKUs, prices and variants — or upload a CSV with a free standalone account.
Choose from 150+ templates, or use one of 20 one-click design kits in the drag-and-drop grid editor. Set products per page and the text sizes adapt.
Send buyers a wholesale flipbook they order through directly. You and the buyer both get an email on every order, and you can set a minimum order value to match your contract.
A wholesale contract — also called a wholesale agreement or terms of sale — is the document that defines how a retailer buys from you: order minimums, payment terms, shipping, resale pricing and how your brand assets may be used. It protects both sides and sets expectations before the first order ships.
Prepayment, cash on delivery, and net terms such as Net 30 or Net 60, where the buyer pays within 30 or 60 days of the invoice. Many sellers ask first-time buyers to prepay, then extend net terms once trust is built. Whatever you choose, put deadlines and cancellation rules in the contract.
Yes. The contract sets the rules, but buyers browse a line sheet to decide what to buy and use an order form to place the actual order. Together the three documents make up a complete wholesale package — see our line sheet and wholesale order form guides for the other two.
No. EasyCatalog builds the selling side of your wholesale package — the catalog, line sheet, price list and order form. The contract itself is yours to write, and the nine-section outline on this page is a starting point for it.
No. This guide is educational only. Wholesale rules differ by country and state, so have a local lawyer review your final agreement before you send it to buyers.
This guide is educational and not legal advice.
Write your agreement from the outline above, then make the part buyers actually see: import your products, pick a template, and share a catalog with a built-in wholesale order form — free, no credit card.