A botanical catalog template in sage green with Lora serif titles
Botanical pairs a pale sage page and soft green circles with Lora serif titles and rounded Quicksand labels, for skincare, plant, tea, wellness and eco brands that sell to stockists.
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All 7 pages
Cover, welcome letter, contents, how-to-order terms, a section divider, a wholesale order form and a back cover. Your product pages are added between them in the same fonts and colors.
About the Botanical template
Botanical is a calm botanical catalog template built on a pale sage page, forest-green ink and a mid-green accent. Soft circles in lighter greens grow from the corners of every page, like leaves or pebbles seen from above. Titles are set in Lora, a gentle serif, with the word Catalog in green on the cover, while Quicksand gives labels and the order form a rounded, friendly feel and Lato handles the body text.
Natural skincare, herbal tea, plant nursery, wellness and eco home brands can present their range without a heavy design hand. Ingredients, materials and origin can come straight from product descriptions or Shopify metafields, so buyers see the details they ask about. Send stockists the wholesale flipbook to cut down on printed copies, or print the PDF on recycled paper for markets and trade fairs.
Best for
- Natural skincare, soap and bath brands
- Plant nurseries, seed companies and garden centers selling to retailers
- Herbal tea, wellness and supplement brands
- Eco home goods such as refills, linen, bamboo and low-waste products
- Farm shops and co-ops sending a wholesale availability list
Pages worth a closer look
A two-tone serif title among soft green circles
Product in forest green and Catalog in mid-green Lora sit flush left on the sage page, with your brand name above and pale circles growing from the corners. It is quiet enough for a skincare brand and warm enough for a plant nursery.
A welcome letter in green serif
Welcome is set in mid-green Lora over a short rule, followed by two paragraphs and the founder's name. Natural brands can use the space for what matters to their buyers: where ingredients come from, how products are made and packed, and what changed this season.
Collection dividers with a soft numeral
A pale green 01 in Lora, the line COLLECTION Nº 01 and a collection name introduce each range, for example Face Care, Herbal Blends or Houseplants. The short introduction under the title is the place for one sentence on sourcing or season.
A green-headed wholesale order form
The item table header is filled in the template's mid-green, under Quicksand field labels for company, contact, PO number, email and ship-to. The footer states your minimum opening order and reorder value, both easy to change for markets or trade accounts.
How to present natural and eco products to stockists
Publish full ingredient and material lists
Shops that sell natural products get asked about ingredients by their own customers, so give them the complete list, not just the hero botanicals. Add materials and origin for non-food items. The description field or Shopify metafields can carry this onto every product page.
Make green claims specific and provable
Words like eco-friendly or natural mean little on their own and can break advertising rules in some markets. Say what is true and checkable: how much recycled content, refillable packaging, plastic-free shipping, or where a plant was grown. Only mention certifications you actually hold.
Show shelf life and storage needs
Natural products often keep for less time than conventional ones. List shelf life, best-before or period-after-opening information and storage needs such as cool and dry. Stockists use these details to size their orders, and clear dates reduce returns of expired stock.
Photograph in daylight with natural textures
Soft daylight, linen, wood, stone and real leaves suit the sage palette. Keep one backdrop for a whole range and avoid heavy filters that push greens toward yellow. Plants and botanicals should look the way they will arrive in the box.
Print less and share more
If sustainability is part of your story, send the online flipbook to most accounts and print only for trade fairs or key buyers. When you do print, ask for recycled or uncoated stock, and consider the A5 size to use less paper on small runs.
From product list to finished catalog
Start with this set
Open Botanical in EasyCatalog and recolor it with one of 12 palettes if you like.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can the Botanical template show ingredients and certifications?
Yes. Product descriptions and Shopify metafields can print on every product, so ingredient lists, materials, origin or your certificate numbers appear next to the price and SKU. Keep the welcome page for your sourcing story and use the divider introductions for a line about each collection.
Is the Botanical template free to use?
Yes. Botanical costs nothing extra on any plan, including the $0 Free plan with no card. Free accounts work within two limits, a small watermark and a catalog cap: Shopify stores get one catalog in the grid editor and one in the Basic editor, and accounts without Shopify get one catalog of up to five pages. Five pages still hold a short stockist list: cover, welcome letter, two product pages and the order form.
What makes a good catalog for natural or organic products?
Honest, detailed information and calm presentation. Buyers want full ingredient or material lists, sizes, shelf life, pack sizes, wholesale and retail prices, and proof behind any environmental claim. A restrained palette such as sage and cream keeps attention on the products and signals the category at a glance.
Should I send eco-minded buyers a printed or a digital catalog?
Many buyers are happy with a digital catalog for everyday ordering, and it saves paper and postage. A small printed run still helps at trade fairs and first meetings. Offering both, with the flipbook's QR code on your business cards and invoices, covers every buyer.
Start your Botanical catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.