Flower farm catalog template for cut flowers, plants and dried stems
A complete art-directed catalog for flower farms and garden shops selling cut flowers, plants, dried stems and wedding flowers, to florists or straight to customers. Weekly availability and trade terms are part of the design.
Free plan available — all templates are included on every plan. Already have an account? Open it in Templates.
All 27 pages: 7 covers and 20 designed pages
Choose one cover and any of the designed pages — they share one look, so the catalog stays consistent however many you use. Every word, color and photo is editable.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Garden & Floral template
This flower farm catalog template has the feel of a grower's journal. Alegreya serif headlines, Karla text and hand-lettered Amatic SC notes sit on oat-colored pages with moss green and rose accents, and petal-shaped photo frames and leaf sprigs run through the layouts. Real photography fills seven covers and twenty designed pages, the product and mosaic layouts follow the same art direction, and a tag on the sticker cover reads grown, not flown.
Its placeholder grower is a fictional Herefordshire farm supplying florists, with trade prices in pounds, ex-VAT. The five chapters cover Cut Flowers, Plants & Pots, Dried & Everlasting, Weddings & Events and Garden Tools. Add your varieties, and each product page can carry stem length, vase life and bunch size in the description. Send it as a wholesale flipbook or print the spring list.
Best for
- Cut flower farms selling to local florists and wedding designers
- Growers who publish a weekly or seasonal availability list
- Garden shops with plants, pots, dried flowers and tools
- Dried flower and wreath makers with a winter range
- Farms that run workshops and sell through a farm shop
Pages worth a closer look
Stems, bunches and vase life guide
Stem lengths from short to extra long, bunch sizes from jam jar to bucket, and vase life in days for peonies, ranunculus, sweet peas, dahlias, mimosa and dried stems. Florists can plan orders and quotes from a single reference page.
Variety page with an availability calendar
The peony page works like a spec sheet: price per bunch, stem count and length, vase life, scent, colors and a month-by-month availability strip, plus a grower's note on the cutting stage. Any variety you grow can use it.
Weekly ordering rhythm
Four steps set out the farm's weekly cycle: the availability list on Monday, orders by Wednesday, cutting on Thursday and delivery on Friday, with the minimum and delivery terms alongside. Change the days to match your own cutting schedule.
Wreath workshop invitation
An invitation page for a hands-on wreath workshop lists the date, time, place, what is included, the price per person and the number of places. It suits farms that open the barn or the field to visitors.
What florists want from a flower farm catalog
Publish availability by week
Field-grown flowers change from week to week. A dated availability list, or a month-by-month strip on each variety, tells florists what they can promise brides and customers. Say how often you update it and where the latest version can be found.
Give the specs florists price from
List stems per bunch, stem length, stage of cut and expected vase life for every variety. Florists price designs per stem and plan around vase life, so these numbers matter more to them than romantic descriptions of the bloom.
Explain conditioning and delivery
Say how flowers are conditioned after cutting, whether they travel in water or packed dry, which days you deliver and how bucket deposits work. A care page florists can pass on to their own customers adds value to every order.
Give weddings their own chapter
Wedding flowers are planned months ahead, often around a color consultation. Set out booking lead times, what a consultation includes and how substitutions are agreed, so wedding florists can reserve stems early and plan their designs with confidence.
From product list to finished catalog
Pick this template
Open Garden & Floral in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I use the flower farm catalog template for retail customers as well as florists?
Yes. The sample copy is written for trade buyers, but every page is editable. Rewrite the terms for retail, show retail prices and share a retail flipbook that checks out at Shopify, or keep a trade edition with ex-VAT prices for florists alongside it.
Is the flower farm catalog template included on the Free plan?
Yes. This kit costs nothing extra on any plan, Free included. Free has limits: a Shopify store gets one catalog in the grid editor plus one in the Basic editor, an account without Shopify gets a single catalog capped at five pages, and both carry a small watermark. A five-page farm list could be the cover, two product pages, the stem guide and the terms.
What vase life should a flower farm catalog list?
Give a realistic range for each variety under normal conditions, such as several days for sweet peas and around a week for peonies and ranunculus, and say how you measured it. Florists trust conservative figures, and dried flowers can be listed as lasting a year or more.
When should a flower farm send its catalog?
Late winter is a common time for a spring list, before florists plan weddings and Mother's Day, followed by a summer update for dahlias and a fall list for dried flowers and wreaths. Each edition can be a short refresh rather than a new design.
Start your Garden & Floral catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.