Christmas sale catalog template for makers selling to gift shops
A 15-page holiday trade sale catalog for makers and gift wholesalers selling candles, ceramics, soaps and wooden gifts. It handles late-November reorders with tiered discounts up to 30% and a firm December cut-off.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Christmas Sale template
This Christmas sale catalog template is dressed in holly red and pine green, with blush and warm white inside. On the front cover, a photo of wrapped gifts sits inside a hanging bauble, a green seal holds the discount and the words merry & bright are written in Allura script under a Playfair Display title. Work Sans keeps the trade details readable across three covers and 12 inside pages, and small snowflakes dot the front cover and mark the featured candle's bullets.
The sample copy speaks for a fictional studio of hand-poured candles, thrown mugs, cold-process soaps and turned wood, a natural fit for makers selling to gift shops. Import your products and they fill white product pages with photo, SKU and trade price, and variant tables can list glaze colors. Send the flipbook as the sale opens in late November, and put your Christmas cut-off on the cover, welcome page and calendar.
Best for
- Makers selling candles, ceramics, soap and wooden gifts to independent shops
- Craft wholesalers running a late-November reorder sale before Christmas
- Gift suppliers offering free gift wrap or tags on gift-set lines
- Makers' fairs and holiday markets where shop owners take a printed copy
- Studios that want a warm, traditional Christmas look for trade buyers
Pages worth a closer look
Stockist letter with a Christmas cut-off
A photo of red and kraft gift boxes sits beside a short note on December being the month handmade gifts sell. The strip below gives three facts in large type: the top trade tier, the December 5 cut-off and free gift wrap on gift sets.
A divider for each craft
Mugs & Ceramics opens with a large photo of hand-painted mugs nested in a glazed bowl, a red numbered circle and one line about the studio. Duplicate the page for soaps, wood and knits, swapping in your own photo.
Featured candle trio
A photo of wax being poured into glass tumblers tops the page, with a red Up to 30% seal. Trade price, recommended retail price, case of six sets, burn time, wick and packaging details follow, with tiles for case pack, cut-off and code.
Christmas delivery calendar
Tiles for November 24, December 5 and December 12 mark the opening, the last order for Christmas delivery and the last reorder shipment. Below, a linen-wrapped parcel on kraft paper with twine and scissors makes the shipping deadline feel real.
Running a Christmas trade sale for handmade gifts
Treat late November as reorder season
Gift shops place their main Christmas orders in summer and early fall. A trade sale from late November catches reorders on lines selling faster than expected, so lead with proven sellers and in-stock items, and state dispatch times clearly. Anything made to order after the cut-off belongs in a separate note.
Explain what handmade means for an order
Glazes, wood grain and hand-poured tops vary from piece to piece, and buyers should know that before the box arrives. Say so on the terms page, give realistic production lead times for reorders, and show one photo per variant so a shop owner knows what a typical piece looks like.
Make gift sets ready for the shelf
In December, shop staff have no time to wrap. Boxed sets with a ribbon, a gift tag and a clear retail price can go straight onto a counter, so list what is in each set and how it is packed. Free gift wrap or tags on set lines, as in the sample, is a good reason to add one more case.
Build a ladder of retail price points
Shoppers look for stocking fillers under $15, small gifts around $25 and a few showpieces above $40. Show the recommended retail price beside every trade price so a buyer sees where each line sits, and make sure every section has something in the impulse range near the register.
From product list to finished catalog
Pick this template
Open Christmas Sale in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
What is in the Christmas Sale catalog template?
Three covers (a bauble photo cover, a band cover and a poster cover) and 12 designed pages: a letter to stockists, a section divider, a featured candle set, Christmas best sellers, an Up to 30% promo, ordering steps, trade terms, contact details with a QR code, a framed blank page, a Merry Christmas back cover, a sale calendar and a volume pricing table.
Can I print this Christmas catalog for a trade fair?
Yes. The PDF export suits trade fair handouts: A4, Letter or A5 pages at up to 300 DPI, a CMYK Print professional setting for commercial printers, and 3 mm or 5 mm bleed with crop marks for trimmed pages. The contact page has a scan-to-order QR code spot; swap in your wholesale flipbook's QR code so shop owners who take a copy home can still order online.
When should a Christmas wholesale sale end?
End it when you can no longer promise delivery before the shops' busiest week. For suppliers shipping within one country, that is usually early December: the sample uses December 5 for Christmas delivery and keeps shipping reorders until December 12. Allow extra time for remote areas and for any made-to-order lines.
What helps handmade gifts sell through a wholesale catalog?
Clear photos, honest notes on variation, consistent retail price points and dependable lead times. Gift-ready packaging, a short story about the maker and small case packs of four to six units also help independent shops try a new line before the holidays without stretching their budget.
Start your Christmas Sale catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.