A fall fashion catalog template for coats, trenches and knits
A rust and camel catalog for outerwear and knitwear labels selling in-stock fall styles to boutiques, made to go out in September as the first cold arrives. The sample copy is for an imaginary Manchester coat maker.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Fall Fashion template
This fall fashion catalog template takes its colors from the season: rust orange, camel, deep brown and a warm cream page. Alegreya serif headlines and Source Sans Pro text give it the feel of an autumn magazine issue, and the front cover pairs a street photo of a long tan coat with a rust band carrying the word Fall in large type. Outdoor portraits in trenches, berets and chunky knits fill 15 pages, from the contents to a coat size guide.
It is written for September selling, when stores want coats on the rail now rather than next season. Everything is in stock and ships in three to five days, core coats and knits restock until mid-December, and an in-season offer takes 10 percent off orders over $2,000 placed before October 31. Import styles with their sizes as variants from Shopify or a CSV file to fill white product pages, then share the wholesale flipbook or print copies for autumn buying appointments.
Best for
- Outerwear labels selling coats and trenches from stock in September
- Knitwear brands with chunky, cable and fine-gauge ranges
- Wholesalers offering in-season reorders on core styles until December
- Fall buying appointments where a printed issue stays with the buyer
- Fashion brands that ship in size runs of six from XS to XL
Pages worth a closer look
A street photo above a rust band
A woman in a long tan coat on a tree-lined street fills the top of the front cover, above a rust band with the word Fall in large serif type and three figures for coats and trenches, knits and dispatch time. It announces a season rather than a sale.
A coat size guide with pieces per run
The table gives UK size, chest and sleeve measurements from XS to XL with the number of pieces per run, plus notes on measuring over a light knit and choosing between sizes. The standard run weights the middle, with two mediums and one of every other size.
An in-season offer on rust
A large 10 percent sits on a rust page with the conditions underneath: in-stock orders over $2,000, placed before October 31 and shipped in three to five days in runs of six. A round photo of folded knits sits in the corner.
The coat of the season
The camel wrap coat gets a wide portrait, a line about four winters as a bestseller, trade and suggested retail prices, and specs for fabric, length, sizes, lining and pieces per run. Swap in the coat your stores ask for first.
Coats that sell out
One large street portrait leads, with smaller photos beside it for the trench, the tailored coat and a yellow raincoat, each with SKU, trade price and suggested retail price. It gives new stockists a safe place to start their first order.
How to sell fall outerwear and knitwear to boutiques
Have coats ready before the first cold
Customers start buying coats at the first cold snap, which in much of the Northern Hemisphere comes in September or October. Stores want stock on the rail before then, so send the catalog in late summer or early September and keep in-stock styles ready to ship within days.
Give length and fabric details
Coat buyers ask how long a coat is on the body, what it is made of and how warm it will be. List length in centimeters, fabric composition, lining and closures, and show at least one full-length photo on a model with her height noted in the caption.
Plan restocks through December
Coats and knits keep selling until the holidays, and bestsellers run out early. Tell stores which core styles restock and until when, such as mid-December, and offer single sizes on reorders so they can fill gaps instead of buying a whole new run.
Show coats and knits together
A chunky knit under a camel coat is how many customers picture the season. Style coats and knits together on the feature and divider pages, and suggest a coat-plus-knit order, so stores can merchandise complete outfits on the shop floor.
Print care instructions for every style
Wool, camel, cashmere blends and waxed cotton each need different care, and many returns come from shrinking or spotting. Give care instructions for every style and keep them consistent with the garment labels, so store staff can give the right advice at the till.
From product list to finished catalog
Pick this template
Open Fall Fashion in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
When should I send a fall fashion catalog to stores?
For in-stock outerwear, late August or September works well, as in the sample, whose offer closes at the end of October. Pre-order fall catalogs go out much earlier, often in late winter or spring, so decide which kind you are sending before you set the dates and deadlines.
What pages are in the Fall Fashion template?
Fifteen, laid out as the coat issue. Three covers, the editor's letter, contents and a Coats chapter opener set the season. The selling pages cover the camel wrap coat, four coats that sell out, the 10 percent in-season offer, the order steps, trade terms and a coat size guide with pieces per run. Showroom details sit on the masthead, one framed page is left free, and the back cover points to the spring issue. Styles fill white product pages.
What should a coat listing in a wholesale catalog include?
Style name and SKU, fabric composition, length, fit, lining, closures, size range, the size split of a run, care instructions, trade price and suggested retail price. Add a full-length photo on a model and a close-up of the fabric, since texture and weight are hard to judge from a distance.
How do size runs work in clothing wholesale?
A size run is a pack of one style in a fixed mix of sizes, sold as a single unit. A six-piece run often doubles up on the middle size, because medium usually sells most. Many brands sell full runs on opening orders and allow single sizes on reorders, as this template's terms do.
Start your Fall Fashion catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.