Mother's Day gift guide template for flowers, pampering and keepsakes
A blush and sage gift guide for florists, pamper brands and gift boutiques in the weeks before Mother's Day in May. Chapters for pampering, flowers, keepsakes, breakfast in bed and gifts from the kids lead to a hero tulip hatbox.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Mother’s Day Gift Guide template
This Mother's Day gift guide template frames a photo of pink and white tulips in a round wreath of small coral flowers and leaves, with a script tagline dedicating the guide to mom above the title. Blush pages, coral and sage green, Libre Baskerville headlines, Nunito Sans text and an Allura script keep it warm and grown-up. The band cover shows a pink card reading MOM; the poster is a vase of pale blooms.
The sample is a florist and pamper shop with tulip hatboxes, body cream, a lip trio and a pamper box. Chapters run from Pamper to From the Kids, a section for small budgets. Import your Mother's Day collection, list shades in variant tables and show was-prices on reduced sets. Share the flipbook three weeks before the day and keep a printed copy for walk-in customers.
Best for
- Florists taking pre-orders for tulips, hatboxes and posies
- Beauty, bath and body shops with pamper boxes and gift sets
- Boutiques selling keepsakes and breakfast-in-bed gifts
- Gift tables for kids with small-budget picks
- Mothering Sunday guides in the UK and Ireland, with the dates changed
Pages worth a closer look
A tulip hatbox for mom, grandma and stepmoms
Two dozen tulips with lilac and ranunculus fill a blush hatbox on the hero page, with a tag-shaped $64 price, Perfect For chips for Mom, Grandma and Stepmoms, and a Why We Love It list. Naming every mother figure widens the audience.
Chapters from pampering to gifts from the kids
Pamper, Flowers, Keepsakes, Breakfast in Bed and From the Kids each carry a short tagline and the page to turn to. The last chapter catches children and teenagers who have a small budget and a big wish to give something.
Delivery dates that end at noon on the day
Tiles cover the standard cut-off, express, a local courier until 5 pm on Saturday and in-store collection until noon on Mother's Day itself. Shoppers who forgot still have a way to say thank you.
Free local delivery on bouquets
A coral rosette over a flower photo offers free local delivery on bouquets over $50, each with a handwritten note, until Mother's Day. Delivery is the main extra cost on flowers, so removing it is a clear reason to order early.
How to plan a Mother's Day gift guide
Know which Mother's Day you sell for
The US, Canada and Australia celebrate on the second Sunday of May. The UK and Ireland mark Mothering Sunday three weeks before Easter, usually in March, and Mexico always celebrates on May 10. If you ship internationally, make one edition per date rather than one guide with mixed deadlines.
Open flower pre-orders early
Mother's Day is one of the busiest days of the year for florists, and delivery slots fill up. Open pre-orders two to three weeks ahead, cap the number of deliveries per time slot, and close same-day delivery earlier than usual. Print those cut-offs on the deadline page.
Give kids a chapter they can afford
Children want to give a gift of their own. A From the Kids chapter with picks under $20, such as a single stem with a card, a mug or a small treat box, gives them a real choice, and parents appreciate a guide that makes it easy.
Describe pamper gifts precisely
List sizes, key ingredients, scent and skin type for creams, oils and bath products, and say whether a set arrives boxed. Gift buyers cannot test a texture, so a short sensory description (rich, light, unscented) does the job of a tester.
Respect those who find the day hard
Not everyone celebrates Mother's Day easily. Many retailers now let customers opt out of Mother's Day emails, and a short line offering that option earns goodwill. Keep the guide's tone warm and inclusive of grandmothers, stepmothers and every mother figure.
From product list to finished catalog
Pick this template
Open Mother’s Day Gift Guide in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Is the Mother's Day Gift Guide template free?
Yes. Like every EasyCatalog template, it is available on the Free plan, and signing up asks for no card. Free comes with a small watermark and a catalog cap: a pair of catalogs for a Shopify store, one per editor (grid and Basic), or a single catalog of up to five pages for an account without Shopify. Basic, the first paid plan, is $19.99 a month.
Can I sell beauty products with this template?
Yes. The sample products are a pamper box, body cream, a lip trio and powders, and the Pamper chapter promises candles, cream and calm. Use variant tables for shades and sizes, show compare-at prices on reduced sets, and replace the flower photos with product shots if you do not sell flowers.
Which flowers are traditional for Mother's Day?
Carnations are the original Mother's Day flower in the US, chosen by the founder of the holiday in the early 1900s, with colored carnations for a living mother and white in remembrance. Today tulips, peonies, roses and mixed spring posies are just as popular, so offer small carnation or tulip bunches for kids' budgets beside larger arrangements.
What should a Mother's Day pamper box include?
Four to six items built around one hero product: a body cream or oil, a candle, a bath soak or soap, something for lips or hands, and a handwritten card. Keep the scents in one family so the box feels planned, list every item and size, and offer an unscented version for sensitive skin.
Start your Mother’s Day Gift Guide
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.