A colorful catalog template for products that sell on color
A 15-page color-block catalog in hot pink, cobalt, sunshine yellow and green for any brand whose products sell on color, shown with sample copy for a fictional homewares studio.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Colorful Catalog template
Color is the whole idea of this colorful catalog template. Blocks of hot pink, red, sunshine yellow, cobalt and green frame photos of bright objects, and Shrikhand, a chunky italic display font, sits over clean Poppins text. One cover is a color-block grid, one pairs a pink scalloped panel with a photo of stacked pastel blocks, and the poster asks for “More color, please.” on cobalt. Hearts, starburst badges and pill labels carry through the inside pages.
Because it is a style template rather than an industry one, it suits ceramics, candles, stationery, kids' goods, accessories or anything else you offer in many shades. Sample copy for a fictional homewares studio shows the idea: a color guide listing sizes and shades per piece, a 12% deal for buying a full color wall, and terms that explain hand-dipped glaze variation. Your products fill pink product pages with white cards and blue price tags, ready for print or a wholesale flipbook.
Best for
- Ceramic and homeware studios that glaze one design in a dozen shades
- Gift suppliers of candles, trays and keepsake boxes in candy colors
- Stationery and kids' brands that want cheerful pages without cartoon art
- Brands that launch new colorways each season and retire old ones
- Wholesalers pitching color-wall displays to concept stores
Pages worth a closer look
Color guide with shades per piece
A table in pastel stripes lists each piece with its size, number of shades, case quantity and wholesale price, from an 8 in arc vase in 12 glazes to a set of heart boxes. A display tip below recommends merchandising by color rather than by product.
Split-screen hero piece with a big price card
A yellow column holds the product photo and a white card with an oversized pink $16.00 wholesale price, while the right side tells the story, lists three pill-shaped selling points and closes with MSRP, case pack and ship time. It suits one signature item per section.
Color wall deal on hot pink
A yellow starburst on a hot pink page offers 12% off when a shop buys every shade of a vase or planter. The offer turns a single order into a full display, which is where color-led products look strongest in a store.
Clear terms with a glaze note
A sunny yellow strip with a scalloped border and a $350 minimum badge sits beside six terms: minimum order, payment, freight, breakages, glaze variation and price validity. Explaining up front that hand-dipped pieces vary slightly helps avoid disputes later.
How to sell a product range by color
Photograph color as it really is
Color is the product, so a pink that photographs coral can come back as a return. Shoot in daylight or daylight-balanced lamps, include a gray card in one frame to correct white balance, and compare each photo with the real piece on a calibrated screen before it goes in the catalog.
Name shades once and use the names everywhere
Buyers reorder by shade, not by photo. Give every glaze or colorway a short, memorable name, put it in the product title or variant, and keep it identical on your website, invoices and order form. Arc Vase, Bubblegum is clearer on a purchase order than a color code alone.
Sell the display, not single pieces
Bright products work hardest as a block of color that catches the eye from the door. Suggest a color wall or rainbow run in your catalog, offer a deal for taking every shade, and include free color cards or display props with opening orders, as the sample copy does.
Plan colorways like a seasonal collection
Adding a few new shades each season and retiring slow ones keeps a display fresh and gives buyers a reason to reorder. Tell stockists early which shades are leaving so they can order a last batch or clear them, and keep a core set that is always in stock.
Give each section its own color
In a catalog where everything is bright, color can still do a job. Assign each section one shade and repeat it on the divider and the product page headers, so a buyer flipping through knows at a glance whether they are in vases or planters.
From product list to finished catalog
Pick this template
Open Colorful Catalog in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Is the Colorful Catalog template only for homewares?
No. It is a style template, so the vases and planters in the sample are placeholders for a fictional studio. Rename the sections, swap the photos with “Replace photo” and import your own products, and it works for stationery, candles, toys, accessories or food gifts. Change any color if your brand uses a different set.
Can shops order a full color wall through the flipbook?
Yes. Send stockists the wholesale flipbook, whose built-in form lets them pick every shade in one go. Set quantity multiples to match case packs of 4 or 6, add a minimum order value, and use up to three volume price tiers so larger orders pay less per piece. The finished color wall order reaches you by email and in the app.
Will bright catalog colors print the way they look on screen?
Not exactly. Screens mix light while printers mix ink, and vivid pinks, cobalts and greens often fall outside what CMYK ink can reproduce, so they print a little duller. Export with the CMYK Print professional option, order a proof on your chosen paper and adjust any shade that goes flat. The online flipbook shows the screen colors.
What is the clearest way to show one product in many colors?
Use one photo per shade when color is the reason to buy, with the shade name in the product title. For long ranges, a variant table of sizes and colors keeps everything on one card, and a separate color guide page, like the one in this template, gives buyers a quick overview before they order.
Start your Colorful Catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.