A home decor wholesale catalog for vases, cushions and baskets
An autumn wholesale catalog for makers of vases, cushions, baskets, dried stems and tabletop pieces. Built for selling a coordinated look to gift shops, boutiques and interior stores.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Home & Decor Catalog template
This home decor wholesale catalog is styled like a quiet interiors magazine: soft oat pages, walnut-brown ink, clay accents, a vase motif, and refined Lustria serif headlines over Work Sans. The front cover carries a row of named color swatches with codes, the way a paint card does, while the poster cover says only “Quiet rooms.” Inside, a signature piece page, a size guide with suggested retail and a styled-table offer share the same calm look.
Home decor sells as a look, so the sample copy nudges buyers to order across categories: vases with dried stems, cushions with throws, baskets on a styled table. Import your collection from Shopify or WooCommerce, show colorways as variants, and the pieces land on white product pages with photo, SKU and price. Share the flipbook with its trade order form, and print a short run for buyers you meet at markets and showrooms.
Best for
- Ceramic studios selling vases and vessels to gift shops and boutiques
- Textile brands with cushions and throws in seasonal colorways
- Basket and dried flower suppliers pitching styled displays
- Home decor wholesalers sending an autumn collection to stockists
- Makers who sell a coordinated look rather than single pieces
Pages worth a closer look
Cover with a named color palette
The front cover pairs a large photo of a white ring vase holding dried grass with four named color swatches and codes (oat, clay, sage and walnut), set beside a short collection summary. Retail buyers think in color stories, and this cover shows yours before a single product appears.
Signature piece with size, glaze and pairing
One hero piece gets a full page with wholesale price, suggested retail and three numbered details: size, glaze and what it pairs with. Case pack, colorways and shipping time sit underneath, ready for your own signature piece.
Styled table offer
Instead of a flat discount, the promo page rewards a mixed order: twelve pieces from three categories, shipped grouped and labeled as a ready-styled table at 10% off. It encourages buyers to stock the whole look.
Size guide with case packs and RRP
A table lists each piece’s size, case quantity, wholesale price and suggested retail, from a 6-inch bud vase to a 50 × 70 inch throw. A note on glaze variation and cushion fill heads off the most common questions.
How to sell a home decor collection to retail buyers
Build the catalog around a color story
Boutique buyers plan displays by palette. Open with the season’s four or five colors, give them names, and use the same names in product titles and variants. Buyers can then reorder one color across vases, cushions and throws without guessing.
Show pieces grouped the way they sell
A single vase on white tells a buyer little. Pair product shots with one or two styled scenes per category, and suggest groupings, such as three vases in graded heights or a cushion pair with a throw, with their combined wholesale price.
Explain handmade variation and packing
Hand-thrown ceramics and natural fibers vary from piece to piece. Say so on the size guide, explain how fragile pieces are packed, and state your damage policy. Clear expectations prevent claims and protect the relationship with a new stockist.
Set minimums that suit small shops
Independent boutiques buy shallow and wide: a few units of many items. A modest opening minimum, case packs of four rather than twelve, and mixed cases across colorways help a small shop take your range without overcommitting.
Add material and care details
Tell buyers what each piece is made of and how to look after it: stoneware or earthenware, watertight or decorative only, linen weight and washing advice. Shops pass these answers on to customers, which saves questions at the register.
From product list to finished catalog
Pick this template
Open Home & Decor Catalog in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I show colorways and glaze codes in this home decor catalog?
Yes. The cover swatches and their labels are editable, so you can recolor them and change names and codes. On product pages, colorways can appear as variants in a variant table, and a glaze or material code can sit in the SKU, the description or a Shopify metafield.
Can I send the catalog to interior designers as well as shops?
Yes. Stockists can order through the wholesale flipbook and its order form, while a showcase flipbook presents the pages without ordering for designers who ask for quotes. A password keeps trade prices private, and the Discount & Tax tool can show a designer discount.
What markup do home decor retailers expect?
Many gift and home stores work on keystone, doubling the wholesale price, and some aim higher for handmade or fragile pieces. Show suggested retail beside wholesale so buyers see their margin, and keep your own online prices at or above that retail figure.
When do home decor buyers place seasonal orders?
Months ahead of the season. Autumn and holiday ranges are usually bought between January and July, often around the big winter and summer trade markets, with reorders through the season. Send your catalog before buyers set budgets, then follow up with a reorder edition.
Start your Home & Decor Catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.