Eyewear catalog template styled like an eye chart
A 27-page eyewear catalog with real photography for optical shops and frame brands selling glasses and sunglasses to customers, with a frame-size guide, face-shape advice and lens information.
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All 27 pages: 7 covers and 20 designed pages
Choose one cover and any of the designed pages — they share one look, so the catalog stays consistent however many you use. Every word, color and photo is editable.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Eyewear Premium template
This eyewear catalog template borrows from the optometrist's office: the brand name is set as an eye chart with shrinking letter rows and 20/20 acuity labels, a 0–180 degree axis scale runs across several pages, and frame sizes appear in the format printed inside temples. Warm off-white pages carry espresso ink, a copper accent and peach tints, with Montserrat headlines, DM Sans text and IBM Plex Mono for numbers. Seven covers lead into twenty inside pages.
Chapters cover optical frames, sunglasses, lenses, eye exams, and care and fit, so the catalog works for a shop that sells both products and services. Import frames from Shopify or a CSV, and they fill white product pages as cream cards with photo, name, size code, price and a Shop now button. Print copies for the fitting room, or share a flipbook link so customers can shortlist frames before an appointment.
Best for
- Independent optical shops with their own frame line
- Eyewear brands launching new optical and sun shapes
- Opticians promoting eye exams, lens upgrades and try-at-home programs
- Sunglasses collections for spring and summer
- Fit nights and frame trunk shows with an invitation page
Pages worth a closer look
Frame measurements and face shapes
A labeled frame drawing explains lens width, bridge, temple and frame width, a table groups sizes S, M and L by what they usually fit, and five face shapes come with frame suggestions. Customers can match the three numbers from their current pair.
Eye-chart cover
The front cover sets the brand name like an eye chart, with rows of letters getting smaller and 20/100 to 20/20 labels at the edges, under a portrait in round tortoiseshell frames. A small tag shows the frame name and size code.
Second pair at half price
A fall offer page pairs two frames, one at full price and one at 50% off, with the offer code, the dates and a short rule about which pair is discounted. It suits any two-pair or lens-upgrade offer.
Step-by-step buying guide
Numbered steps take a customer from choosing frames online, in the studio or at home, through uploading a prescription or booking an eye exam, to measuring and fitting. Edit the steps to match how your shop works.
What to include in an eyewear catalog
Print the three frame numbers with every style
Lens width, bridge and temple length, printed like 48□21 145, let customers compare a new frame with the pair they already own. Add lens height for progressive wearers and the overall frame width, and say which faces each size usually suits.
Separate the frame price from lens options
Shoppers get confused when a $245 frame costs far more at the counter. List frame prices, then a clear lens menu: single vision, progressive, reading, polarized sun lenses and coatings such as anti-reflective or scratch-resistant, each with its own price or an included note.
Explain prescriptions and PD
Tell customers how recent a prescription must be, what pupillary distance is and whether you measure it for free. A missing PD is a common reason an online order stalls, so a short explanation in the catalog saves calls and abandoned orders.
Promote around sun and benefit seasons
Sunglasses sell from spring into summer, and in the US many customers rush to use vision benefits before they reset in January. A fall offer such as a second pair at half price fits that window, while a sun catalog should land in March or April.
Show frames on faces and on their own
A frame flat on a table shows shape and color; the same frame on a face shows size. Use both: a lookbook page of people wearing frames with the size code in each caption, and product pages with clean front-facing photos.
From product list to finished catalog
Pick this template
Open Eyewear Premium in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Which covers and inside pages does Eyewear Premium include?
Twenty-seven: seven covers, from the eye-chart front cover to a magazine-style fit issue and a sticker cover, plus twenty pages including welcome, contents, section divider, lookbook, featured frame, brand story, team, how to shop, best sellers, two-pair promo, studio numbers, fit-night invite, reviews, FAQ, frame size guide, care, contact, terms, a notes page and a back cover.
Can I show lens prices and eye exams in this eyewear catalog?
Yes. The lenses and eye exams chapters are ordinary catalog sections, so you can add services as products with a price and description, or write them as text pages. The contents, how-to-shop and FAQ pages already include sample copy about prescriptions, exams and fittings that you can rewrite.
How should frame sizes be shown in an eyewear catalog?
Use the three numbers printed inside the temple, lens width, bridge and temple length in millimeters, plus frame width if you have it. Show them in the same format on every product, and add a size guide page that explains each number and how to find your size from a current pair.
When should an optical shop send a new eyewear catalog?
Two moments work well: early spring for sunglasses, so customers shop before summer, and early fall, when new optical collections arrive and many US customers plan to use vision benefits before year end. An online flipbook can be updated between print runs when frames sell out.
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Start your Eyewear catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.