An editorial lookbook template styled like a magazine issue
A white-and-cobalt lookbook for apparel and accessories labels that want their wholesale catalog to read like a spring issue. The sample copy is for an imaginary New York eyewear and bag label; every frame and price is a placeholder.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Editorial Lookbook template
This editorial lookbook template is laid out like a magazine, complete with an issue number, a season line, a contents page and a masthead. Cardo serif headlines meet Inter text on off-white pages, and a single cobalt blue carries panels, page numbers and prices. The front cover combines three studio photos, two models in red and yellow blazers on purple, a profile on yellow and sunglasses on pink, above a cobalt title block. Saturated purple, yellow, red, pink and green backdrops return throughout the issue.
Behind the styling sits a complete trade catalog: a frame guide with lens and width for each SKU, mixed packs of six frames, bags in pairs, a free counter display with the first twelve frames and three order tiers at $500, $1,500 and $3,000. Bring products in from Shopify, a CSV file or a product feed, and they fill white product pages in the same style. Send stockists the wholesale flipbook with its order form, or print the issue for buyer meetings.
Best for
- Eyewear and accessories labels launching a spring or summer collection
- Apparel brands that want a wholesale catalog with a magazine voice
- Labels selling frames in mixed packs with a counter display offer
- Issue-numbered seasonal catalogs that build anticipation for the next drop
- Bag, jewelry and essentials brands with studio-style photography
Pages worth a closer look
Three studio photos and a cobalt title block
The front cover arranges three photos in a grid, from paired blazers to sunglasses on pink, above a cobalt panel with the issue title and a side column previewing eyewear, bags and order terms. The poster cover leads with a one-line manifesto and a pull quote instead.
Frames at a glance
A black-headed table lists every frame with SKU, lens color, frame width and trade price, followed by short notes on how lens width and frame width are measured and on the counter display offer. Boutiques use it to plan a balanced first order.
Three order tiers in big numbers
Large figures of 4, 6 and 8 percent sit beside spending thresholds of $500, $1,500 and $3,000, with the middle tier in cobalt and extras from priority on new frames to a first look at the next issue. A claim box sets the deadline and repeats the counter display offer.
An editor's letter with a drop cap
A large cobalt initial opens the editor's letter about choosing fewer things and looking at them longer, set above a wide photo of four colorful suits against the sky. Buyers get the label's point of view before any price appears.
A next-issue back cover
A portrait in a cobalt hat holding a red flower fills the back cover, with a white strip announcing the summer issue and a barcode for a newsstand touch. Stockists close the catalog knowing another edition is on its way.
What to include in an eyewear and accessories lookbook
Give frame measurements in millimeters
Eyewear buyers check lens width, bridge width and temple length, usually printed inside the temple as three numbers such as 52-18-145. List them for every frame, together with lens category and frame material, so stores can match shapes to face sizes without ordering samples first.
Sell frames in mixed packs
Independent stores rarely want six of a single frame. Mixed packs of six across shapes and lens tints let them test the range, and a pack-size quantity rule keeps orders tidy. Offer a counter display once a store reaches a set number of frames, as the sample does at twelve.
Pair styled shots with clean product shots
Portraits sell the attitude, but buyers also need each piece on a plain background, front and side, at the same scale. Use the editorial photos for covers and dividers and the clean shots on product pages, so the catalog works as inspiration and as an order sheet.
Publish issues on a fixed rhythm
Numbering catalogs like magazine issues sets an expectation that something new arrives every season. Keep to the schedule, preview the next issue on the back cover and carry reorder favorites into every edition, so stores always find something both new and proven to buy.
Describe lens protection plainly
Sunglasses customers ask about UV protection, lens category and polarization, and shop staff have to answer at the counter. Print what each lens offers in plain words, and claim only what your testing supports, so stores can repeat it with confidence.
From product list to finished catalog
Pick this template
Open Editorial Lookbook in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I use the Editorial Lookbook for clothing instead of eyewear?
Yes. It is a style template, so the magazine layout works for apparel, bags, jewelry or homeware. Rename the chapters, swap portraits with Replace photo or the free stock photos, turn the frame guide into a size chart and recolor the cobalt accent if your brand uses a different color.
Which pages are in the Editorial Lookbook template?
Fifteen, sequenced like a magazine issue. Three covers lead into the editor's letter, a contents page and the eyewear chapter opener. Then come the rimless frame as the featured piece, four reorder favorites, a three-tier trade program, ordering steps, terms and a frame guide with widths. The masthead lists every contact, a framed page holds notes, and the back cover teases Issue 05. Your range fills white product pages.
What makes a lookbook editorial?
An editorial lookbook tells a story through art direction instead of simply listing products: a theme, styled photography, a consistent color world and some writing, such as an editor's letter. Good ones still make ordering easy, with product codes, pack sizes and prices placed close to the pictures.
How often should an accessories brand release a new lookbook?
Most fashion and accessories brands publish one per main season, spring and autumn, and add smaller drops or capsules in between. A predictable schedule helps buyers plan their budgets, and an online flipbook can be updated between printed editions when prices or stock change.
Start your Editorial Lookbook
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.