Home appliance catalog template for dealer price books
A 27-page dealer catalog for appliance brands selling refrigeration, cooking, laundry and countertop appliances through independent stores, with dealer cost, MAP, finishes and a spec comparison table.
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All 27 pages: 7 covers and 20 designed pages
Choose one cover and any of the designed pages — they share one look, so the catalog stays consistent however many you use. Every word, color and photo is editable.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Appliances Premium template
This home appliance catalog template has a bold retro look built from rounded appliance doors, dials and digital-display numerals. Cream pages, a persimmon accent, powder-blue panels and graphite ink echo baked-enamel finishes, with Dosis headlines and Nunito Sans text. Seven covers include a color card of nine enamel finishes, a built-in cooking poster and a dealer quarterly cover. Inside, the pages run from an on-the-floor lookbook to a spec and size guide, most with real photography.
Appliance dealers compare specs and margins, and these pages show both. Each model you import, by Shopify collection or CSV, lands as a card on white product pages with its photo, category, name, a spec line, model number and dealer cost in a dark price bar. Share a password-protected wholesale flipbook with a minimum order value, or print a 300 DPI PDF for the sales floor.
Best for
- Appliance brands that sell only through independent dealers
- Distributors publishing dealer cost and MAP in one price book
- Retro and specialty appliance lines with many color finishes
- Kitchen studios presenting built-in ovens and induction
- Laundry and countertop ranges sold by the pallet or case
Pages worth a closer look
Spec comparison table
Model, type, capacity, yearly energy use, exact width by height by depth and noise level for every core model in one table. Dealers measure the opening, then the model, and sell the right size the first time.
Nine-finish color card cover
A split cover sets a cream fridge photo beside a three-by-three card of nine enamel finishes, named from powder blue to brushed steel, under the line Nine enamel finishes. It invites dealers to sell kitchen and laundry suites in one color.
Lead-model fridge page
One model fills the page: dealer cost and MAP, nine finish swatches, capacity, energy use, noise, dimensions, defrost type, door hinge and pallet quantity, with energy comparison bars and a margin summary. Use it for your lead model.
Floor-model refresh offer
A dated extra discount on display units, one per model per store, with free freight above a unit count. It helps dealers put new finishes on the floor, where customers can see them in person.
Care and installation habits
Six habits written for every delivery sheet, from door seals and load weights to descaling. Dealers share them at the counter, which keeps service calls down after the sale.
What appliance dealers expect in a manufacturer catalog
Print cut-out and clearance sizes
Built-in ovens, dishwashers and fridges must fit an opening. Give exact product dimensions, required cut-out sizes, door swing clearance and ventilation gaps, in inches and centimeters if you sell abroad. A dealer who measures twice orders once.
Show dealer cost, MAP and MSRP consistently
Dealers plan margin from the gap between their cost and the minimum advertised price. Print both on every model in the same position, and state your MAP policy on the terms page so every store competes on service rather than discount.
Compare energy use and noise
Shoppers ask about running costs and how loud a machine is. Publish yearly kWh, noise in decibels and capacity, and compare models side by side. A comparison table helps a sales associate move a customer up a model with facts.
List freight and pallet details
Appliances ship on pallets by liftgate. State units per pallet, free-freight thresholds, delivery appointment rules and how many hours dealers have to report damage. Clear freight terms prevent the most expensive disputes in the trade.
Promote suites and finishes
Matching finishes across fridge, range and laundry turn one sale into several. Show coordinated suites in a lookbook, give each finish a consistent name, and offer floor-model pricing so dealers can display a complete suite.
From product list to finished catalog
Pick this template
Open Appliances Premium in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I show both dealer cost and MAP with this appliance template?
Yes. The designed sample pages already print dealer cost beside MAP. On product pages, keep MAP as the product price and show dealer cost as the discount price with the Discount & Tax tool, or keep dealer cost as the price and print MAP from a Shopify metafield or in the description. The same tool can apply a percentage or fixed dealer discount across the catalog.
Can I keep dealer pricing private?
Yes. Share the online flipbook with an optional password so only approved dealers see dealer cost. Every link also has a QR code, which you can print on a showroom card or a trade-show handout.
What specs should an appliance catalog include?
For each model: type, capacity, exact dimensions and cut-out sizes, yearly energy use, noise level, power or gas requirements, installation notes, finishes, warranty and pallet quantity. Dealers compare these line by line, so keep units and order the same on every page.
What is MAP pricing in an appliance catalog?
MAP, or minimum advertised price, is the lowest price a dealer may advertise for a model. Showing it next to dealer cost tells stores their margin and signals that the brand protects pricing across all dealers. Explain the policy and any exceptions on the terms page.
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Start your Appliances catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.