Watch brochure template for automatic and chronograph lines
Built around a macro watch photograph, this brochure set gives watch brands and distributors a split cover, contents for automatic, chronograph and dress lines, terms and a dealer order form.
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All 7 pages
Cover, welcome letter, contents, how-to-order terms, a section divider, a wholesale order form and a back cover. Your product pages are added between them in the same fonts and colors.
About the Meridian Watch Co. template
This watch brochure template splits its cover in two: a pale gray panel with the title in Playfair Display, and a dark macro photograph of a chronograph on a steel bracelet, divided by a navy side band. Inside pages keep thin navy bars at the top and bottom, with Playfair Display headings and Montserrat and Lato for lists and small print on cool gray paper. Seven pages cover the essentials, from the welcome letter and contents to terms, divider, order form and back page.
The contents run automatic, chronographs, dress watches, straps, and care and tools, which suits a brand or distributor presenting a focused line to jewelers. Add references on grid pages with photo, SKU, wholesale price and a spec description, or give each one a line-sheet row for a dense range. Dealers can print the order form or order in a wholesale flipbook with tiered pricing, and the set can be recolored with 12 palettes.
Best for
- Watch brands presenting a focused line to jewelers
- Distributors introducing a new watch label to dealers
- Strap, care and tool ranges sold alongside watches
- Short brochures for trade fairs and buying appointments
- Brands with strong macro photos of dials and movements
Pages worth a closer look
Split cover with macro photo
The title panel and a macro watch photograph share the cover, separated by a navy band. Swap the photo for your own close-up of a dial, case or movement, and the layout holds.
Contents for a focused line
Automatic, chronographs, dress watches, straps, and care and tools are listed with page numbers, a short and buyer-friendly structure for a brand with one main collection.
Dealer order form
Dealers fill in their company, contact, PO number and delivery address, then list each reference with quantity, unit price and line total. Below the table, a note sets your minimum order and promises confirmation within 24 hours.
Back page with contact details
The back page thanks the reader and lists email, phone, website and a social handle for orders and wholesale inquiries, a natural place for your showroom address and opening hours.
How to plan a watch brochure that dealers keep
Photograph at ten past ten
Watch photography traditionally sets the hands at about 10:10, which frames the logo and looks balanced. Use the same setting, angle and light for every reference so the brochure looks consistent, and add one macro shot of a dial or movement per chapter.
Organize by how dealers sell
Jewelers think in display cases: automatic, chronograph, dress, sport. Group references the same way, keep each chapter short, and put straps and care products at the end, where they are easy to add to an order.
Use one spec row per reference
For a dense range, a 1-column line-sheet row with photo, reference, case size, movement, water resistance, wholesale and suggested retail price is easier to scan than a full page per watch. Save full pages for new or hero models.
Make reordering easy
Dealers reorder what sells. Share the brochure as a wholesale flipbook, print its QR code on a counter card or with each invoice, and keep references and prices current, so a reorder takes a minute instead of a phone call.
From product list to finished catalog
Start with this set
Open Meridian Watch Co. in EasyCatalog and recolor it with one of 12 palettes if you like.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Is Meridian Watch Co. a brand name I have to keep?
No. The watch company name on the cover is placeholder text, so type your own brand there. Behind the split photo cover come a welcome letter, contents from automatic watches to care and tools, a terms page, a divider, the dealer order form and a back page; add your product pages after the divider.
Can I change the watch photo on the cover?
Yes. Use Replace photo to upload your own image, choose a free stock photo, or search your product photos by name. Macro shots of a dial, crown or caseback work well in the photo panel, and the navy band and title panel stay as designed.
How long should a watch brochure be?
Short enough to read in one sitting: a cover, a page of story, one opener per collection, the products and how to order. For a focused line that might be ten to twenty pages. Keep the full reference list in a separate catalog or line sheet for buyers who want every detail.
What makes a watch brochure useful for dealers?
Clear references and prices, consistent photos, specs in the same order on every watch, and a simple way to order. Add your warranty and service terms, plus a contact for marketing assets such as product photos dealers can use on their own websites.
Start your Meridian Watch Co. catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.