Watch order form template on midnight pages with gold frames
Charcoal pages, gold frames and a printable order form: a wholesale set that turns your watch references into a catalog that authorized dealers and jewelers can order from.
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All 7 pages, in two versions
Cover, welcome letter, contents, how-to-order terms, a section divider, a wholesale order form and a back cover. Your product pages are added between them in the same fonts and colors.
About the Watches template
This watch order form template is part of a seven-page set on midnight charcoal pages, each wrapped in a thin champagne-gold frame, with a small gold diamond on the cover and back page. Cinzel capitals spell out Fine Timepieces on the cover, Julius Sans One sets the airy headings and Lato handles the small print. The contents list chronographs, automatic, dive watches, dress watches, and straps and clasps. In the second version, the cover, divider and back page carry photo collages.
Add your references on grid pages or line-sheet rows between the divider and the order form, with SKU, price and a short spec description. To show retail and dealer prices side by side, keep the retail price and let the Discount & Tax tool print the dealer price as a discount price. Dealers can print the form for a showroom visit or order in a wholesale flipbook that applies your minimum order value and volume price tiers. Prefer a lighter look? Switch to one of 12 palettes.
Best for
- Watch brands supplying jewelers and authorized dealers
- Distributors presenting several watch lines to retail accounts
- Strap and clasp makers selling to watch shops
- Trade fairs where dealers write orders on a printed form
- Brands that want a dark, gold-framed catalog without a photo shoot
Pages worth a closer look
Order form on dark pages
The form opens with company, contact, PO number and ship-to fields, followed by rows for item or SKU, description, quantity, unit price and total. Light text on charcoal keeps the dark theme, and the note at the bottom repeats your minimums.
Contents by watch type
Chronographs, automatic, dive, dress, and straps and clasps each get a numbered line and page number, mirroring how dealers fill their display cases. Rename the chapters by collection or price band.
Ordering, delivery and payment terms
Dealers see, in three steps, where to send an order, the minimum for a first order and for reorders, and the rules for delivery, claims and payment. It is also the right page for your warranty and service handling.
Fine Timepieces cover
Ivory capitals and a gold second line sit inside a gold hairline frame on charcoal, a restrained cover that suits most watch brands. The photo-collage version places a stacked snapshot of a dive watch below the title.
Dealer catalog tips for watch brands
List the full reference on every line
One model can exist in ten references once you count case metal, dial color and strap. Give each its own reference number and print it on the product page and the order form, so a dealer who asks for the blue one gets the right watch.
Show wholesale, retail and pricing policy
Dealers need the wholesale cost and the suggested retail price side by side to judge margin. If you run a minimum advertised price policy or regional exclusivity, state it in the terms so accounts know the rules before they commit.
Suggest a starter assortment
A new account rarely knows which references will sell. Offer a starter set of six to twelve pieces across movement types and price points, listed on its own page with the combined wholesale value. It makes the first order easier and gives you sell-through data for the next one.
Cover straps, clasps and lug widths
Straps are a profitable add-on for watch shops. Group them in their own chapter by lug width, length and material, and say which watches they fit. Clasps, spring bars and tools can sit on a dense grid page at the end.
Explain warranty handling for dealers
Say who handles repairs under warranty, how dealers send watches in, how long service takes and whether you supply replacement stock in the meantime. Clear service terms are often what convinces an established jeweler to add a new brand.
From product list to finished catalog
Start with this set
Open Watches in EasyCatalog, in the clean or the photo version, and recolor it with one of 12 palettes if you like.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Is every page of the Watches set dark, and can I lighten it?
You get seven charcoal pages with gold frames: the Fine Timepieces cover, a welcome note, contents sorted by watch type, ordering terms, a chapter divider, the dealer order form and a closing contact page. A second version puts photo collages on the cover, divider and back page, and 12 palettes are there if you need a lighter catalog.
Can dealers order online from this watch catalog?
Yes. Share it as a wholesale flipbook with a built-in order form: dealers add quantities, and you can set a minimum order value, three volume price tiers and minimum, multiple or maximum quantities. Orders come in by email and in the app, and the link can be password-protected.
How should a watch brand set wholesale terms?
Write down the opening order and reorder minimums, payment terms such as Net 30, delivery times, how damaged or faulty watches are claimed and how warranty repairs work. Add any policy on advertised prices. Keep it to one page so dealers actually read it before they order.
How often should a watch brand update its dealer catalog?
Most brands refresh it once or twice a year, around new launches and price changes. Mark discontinued references clearly, give new ones their own chapter, and send dealers the updated PDF or flipbook link so they reorder at current prices. Keep last season's edition available until its stock sells through.
Start your Watches catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.