Pet shop catalog template with a happy-dog photo cover
A warm pet catalog set led by a full photo cover of a happy dog, with contents for cats, dogs, treats, toys and beds and a wholesale order form for pet brands and shops.
Free plan available — all templates are included on every plan. Already have an account? Open it in Templates.
All 7 pages
Cover, welcome letter, contents, how-to-order terms, a section divider, a wholesale order form and a back cover. Your product pages are added between them in the same fonts and colors.
About the Wag & Whisker template
This pet shop catalog template opens with a close-up photo of a happy dog across the top half of the cover, above a cream panel with a rounded Fredoka One title, then carries the same warmth through six more pages: soft circles, a tangerine accent and Quicksand and Nunito text on creamy paper. The contents are ready for Cats, Dogs, Treats & Food, Toys, and Beds & Comfort. Use Replace photo to put your own pet or product shot on the cover, and recolor the set with 12 palettes.
The set is written for wholesale: terms with opening and reorder minimums, and an order form for pet shops, groomers and vets. A pet shop can also use it to present its own range by rewording the terms. Bring products in from Shopify, WooCommerce, a product feed or a CSV; they arrive on grid pages in the same rounded style. Print it, or share a flipbook that buyers can order from.
Best for
- Pet brands that want a photo-led wholesale catalog for pet shops
- Pet shops presenting their range of food, toys and beds
- Treat and toy makers selling to groomers and vet clinics
- Small pet businesses that need a ready-made order form
Pages worth a closer look
Happy-dog photo cover
A close-up dog photo fills the top half of the cover, above a cream panel with a big rounded title, an edition line and your web address. Use Replace photo to put your own pet, product or shop front there while keeping the layout intact.
Contents for cats, dogs, treats, toys and beds
Five sections with page numbers, starting with Cats and Dogs, then Treats & Food, Toys, and Beds & Comfort. Shoppers and trade buyers alike can jump straight to the aisle they need.
Wholesale order form in the same style
The order form keeps the set's rounded type and warm colors, so it reads as part of the catalog rather than a separate sheet. Buyers add store and shipping details, a PO number and one line per SKU.
Pet catalog tips: cover photos, sections and ordering
Choose a cover photo with eye contact
A pet looking straight into the camera grabs attention on a counter or in an inbox. Shoot at the pet's eye level, keep the background simple and leave clear space for the title. Use your own products or customers' pets, with permission.
Split cats and dogs
Cat owners skip dog pages and dog owners skip cat pages. Open with species sections, then shared categories such as treats, toys and beds, and repeat the species in product names so nobody buys the wrong item.
Keep food and accessories apart
Food and treats sell on ingredients and freshness; toys and beds sell on durability and size. Use a line-sheet layout with full descriptions for food and photo grids for accessories, so each kind of product gets the detail buyers need.
Make the back page a contact page
Put phone, email, website and social handles on the back page, plus opening hours if you have a shop. Pet owners and buyers often keep a printed catalog for months; make sure it still leads them back to you.
From product list to finished catalog
Start with this set
Open Wag & Whisker in EasyCatalog and recolor it with one of 12 palettes if you like.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Is the Wag & Whisker template free to use?
Yes, at no extra cost: every plan includes it, even Free, which needs no card. Without Shopify, Free allows a single catalog capped at five pages, room for this cover, the order form and a few product pages; a Shopify store instead gets one grid-editor catalog and one Basic-editor catalog. Free catalogs carry a small watermark, and paid plans begin at $19.99 per month.
Can I change the dog photo on the cover?
Yes. Click Replace photo on the cover image to upload your own picture, pick a free stock photo, or search your product photos by product name. Text, colors and fonts change the same way, and you can keep or remove any of the seven pages.
What sections should a pet shop catalog have?
Most pet catalogs open with species, such as dogs, cats and small animals, then cross-category aisles: food and treats, toys, beds, walking gear, grooming and health. Keep the same order as your shop floor or website so customers find things in the same place everywhere.
How often should a pet shop update its catalog?
Twice a year suits most pet shops: a spring and summer edition with walking, travel and cooling products, and a fall and winter edition with beds, blankets and holiday gifts. Between printings, keep the flipbook link current with new prices and stock.
Start your Wag & Whisker catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.