Art supplies catalog template for paint, paper and brush wholesalers
A 27-page wholesale catalog for art and craft suppliers, with real studio photography, a hand-swatched color chart, a brush and paper size guide and trade terms written for independent art stores.
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All 27 pages: 7 covers and 20 designed pages
Choose one cover and any of the designed pages — they share one look, so the catalog stays consistent however many you use. Every word, color and photo is editable.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Arts & Crafts Premium template
This art supplies catalog template is art-directed like a paint chart. Drawdown swatch strips labeled with pigment codes run under the cover photo, a violet accent marks prices and section numbers, and Source Serif Pro headlines sit over Asap body text, with a monospaced face for SKUs. Seven cover designs lead into 20 designed pages, from a studio lookbook to a size and weight guide, organized into five departments: color, brushes and knives, paper and canvas, drawing and ink, and craft and clay.
It is written for suppliers who sell to independent art and craft stores, so the sample copy already speaks trade: case packs of 6 or 12, an opening order and reorder minimum, Net 30 terms and MSRP beside every trade price. Import tubes, pads and brush sets from Shopify, a CSV file or a product feed and they land on clean white product pages. Print the catalog for a trade show, or share it as a wholesale flipbook where store buyers order through the built-in form.
Best for
- Art supply wholesalers selling paint, paper and brushes to independent stores
- Craft distributors shipping air-dry clay, origami paper and kits in case packs
- Paint makers presenting a color range with pigment codes, series and opacity
- Sales reps who leave a printed trade catalog with art store buyers
- Back-to-school and holiday restock mailings to art and craft retailers
Pages worth a closer look
Featured paint line with a full color chart
One paint range gets the whole page: tube size, case pack, trade price against MSRP, a short description and a chart listing each color with its pigment code, price series and opacity. It suits a flagship acrylic, watercolor or gouache line.
Brush, paper and tube size guide
Round brush heads are drawn at actual size from #0 to #12, paper weights appear in pounds and gsm with surface and best use, and every tube size is listed. Store staff can answer customer questions straight from this page.
Four steps from trade account to restock
Open an account with a resale certificate, build the order in case packs, send it by form, portal, email or rep, then unpack and restock. Minimums and dispatch times are stated in the steps, which saves your order desk a round of emails with every new store.
Studio lookbook with numbered captions
Six photos show the materials in use, from wet-on-wet watercolor on cold-press paper to air-dry clay and knife-mixed acrylic, each with a numbered caption. Buyers see how the products perform, not only how they are packed.
What to include in an art supplies catalog for stores
List pigment codes, series and opacity
Painters and the stores that serve them check pigment codes such as PY35 or PB29 before they buy, because two colors with the same name can be made very differently. Show single-pigment colors, opacity and price series on your chart so a store can explain why one cadmium yellow costs more than another.
Give paper weight in pounds and gsm
US stores think in pounds, overseas makers in grams per square meter, and 140 lb cold-press watercolor paper is the same sheet as 300 gsm. Print both figures, plus surface (hot-press, cold-press or rough) and pad or sheet size, so buyers can match your paper to the classes and customers they serve.
Time the catalog to the art-store calendar
Back-to-school is the biggest restock of the year for most art and craft retailers, followed by holiday gift sets and the new-year class season. Send the trade catalog six to eight weeks before each peak so stores can plan shelf space and still receive stock in time.
Sell the case pack, not just the item
Put the case pack, the per-unit trade price and the MSRP on one line for every product. Store buyers work out margin per shelf facing, so showing the suggested retail beside the trade price shortens their decision and cuts questions to your order desk.
Give stores a care page to share
A printable care page (rinse brushes as you go, reshape the head, rewet the palette) helps stores answer customers and heads off returns for splayed brushes or cracked pans. Say clearly that the page may be copied, and keep the advice short enough for a shelf card.
From product list to finished catalog
Pick this template
Open Arts & Crafts Premium in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Which pages come with the Arts & Crafts Premium template?
Seven covers (photo front cover, band, framed, poster, split, magazine and sticker) and 20 designed pages: welcome, contents, section divider, studio lookbook, featured paint line with color chart, story, team, how to order, best sellers, restock promo, stats, open-house invitation, testimonials, FAQ, size and weight guide, care, contact, trade terms, a framed notes page and back cover.
Can art store buyers order straight from this catalog?
Yes. Share it as a wholesale flipbook and art store buyers fill in the built-in order form; orders arrive by email and in the app. You can set a minimum order value, require quantities in multiples of 6 or 12 to match case packs, and offer up to three volume price tiers on brushes, pencils and paint.
How many products should an art supplies line sheet show per page?
For tubes, pencils and pastels that sell by color, a 4 × 5 grid fits up to 20 shades on one page with SKU, case pack and price. Easels, gift sets and kits need a larger photo and a description, so give them 2 × 2 or 3 × 3 grids or a one-column line sheet.
What should a wholesale art supply catalog say about minimums and terms?
State the opening order minimum, the reorder minimum, case-pack rules, the free-freight threshold, payment terms and the dates prices are valid, all on one page. Art store owners compare several suppliers before they commit, and a clear terms page makes your offer easy to weigh.
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Start your Arts & Crafts catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.