Bold Retail: a loud red catalog template for promotions and deals
Bold Retail uses full red pages, a yellow circle and heavy Archivo Black type to announce offers loudly. A red catalog template for promotions, closeouts and deals sent to retailers.
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All 7 pages
Cover, welcome letter, contents, how-to-order terms, a section divider, a wholesale order form and a back cover. Your product pages are added between them in the same fonts and colors.
About the Bold Retail template
Bold Retail is a red catalog template that borrows the look of a store-window sale sign. The cover, section divider and back page are solid red, and the first two carry a yellow circle cut off by the top corner and a few translucent diamonds. Headlines are set in Archivo Black, in white and yellow on the red pages, while the white inner pages add a red strip across the top, a yellow strip along the bottom and Oswald subheadings.
It is made for selling volume: promotions, closeouts, pre-season deals and bulk offers sent to retailers. Products can show a regular price, a compare-at price and a discount price, and the Discount & Tax tool takes a percentage or a fixed amount off your prices. A Sale & Offers section is already in the contents, and the order form makes it easy for a store buyer to act before the offer ends.
Best for
- Wholesalers announcing a promotion, closeout or bulk deal to stores
- Discount, variety and convenience store suppliers
- Pre-season offers on sporting goods, garden or seasonal products
- Trade show handouts that have to stand out across the aisle
- Product launches with an introductory price for retailers
Pages worth a closer look
A full-red cover with yellow accents
PRODUCT in white and CATALOG in yellow Archivo Black stand large on the red cover, with a yellow circle in the top corner and translucent diamonds near the brand name. Change the second line to SALE, OFFERS or CLEARANCE and the cover becomes a promotion.
Contents with a ready-made Sale & Offers section
CONTENTS in Archivo Black heads five numbered sections in Oswald capitals, and the fourth, Sale & Offers, is already waiting for your promotion. Rename the others to fit the campaign, for example Bulk Deals, Bundles or Last Chance.
Red dividers with an oversized number
Every new section opens on a solid red page with a big translucent 01, a yellow circle and a white collection name. Use one per offer, such as a clearance range, a bundle deal or a new line at its launch price, so buyers see where each deal begins.
A red back page that ends on contact details
The catalog closes on red again: a white thank-you in Archivo Black with a yellow underline, a one-line call for orders, then your email, phone and website in white. Add the offer end date here so it is the last thing a buyer reads.
How to run a wholesale promotion catalog retailers act on
Put the offer in numbers
Store buyers skim, so state each deal as a number they can act on, such as 15 percent off or a set price per case, and repeat it on the cover and on the divider before each offer. An offer explained only in the terms is an offer nobody notices.
Show the regular and the offer price
A discount means more when the buyer can see both prices. Keep the regular wholesale price as the price and apply the offer with the Discount & Tax tool so the discount price prints beside it, and keep the two in the same position on every product so the eye knows where to look.
Set a clear end date
Promotions without a deadline get postponed. Print the offer dates on the cover, the How to Order page and the back page, and say whether the deal is limited to stock on hand. A firm date gives buyers a reason to order now.
Keep offer pages uncluttered
Red pages already shout, so give each offer room. Four to six products per page with large prices are easier to scan than a 20-product grid, and one hero product per divider tells buyers what the promotion is about at a glance.
Time it ahead of the retail season
Retailers book promotional stock well before it reaches the shelf, often two to three months ahead and earlier for the winter holidays. Send the catalog early enough for them to plan displays, then follow up with the flipbook link and its QR code a week before the deadline.
From product list to finished catalog
Start with this set
Open Bold Retail in EasyCatalog and recolor it with one of 12 palettes if you like.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can Bold Retail show discounted and original prices?
Yes. Product pages can show the price, compare-at price and discount price together, plus SKU, barcode and a QR code. The Discount & Tax tool applies a percentage or fixed discount and can show prices ex-VAT, so running a promotion does not mean editing every product by hand.
Is Bold Retail a retail or a wholesale template?
The name describes the look, a loud retail-sale style, but the pages are set up for wholesale with How to Order terms and an order form. For shoppers, share it as a retail flipbook that checks out at Shopify, or remove the order pages and print it as a sale catalog.
Which promotions suit a wholesale catalog?
Offers that help the store make money: volume deals such as buy 12 and get 2 free, free freight above an order value, introductory prices on new lines, bundle packs and end-of-line closeouts. In the wholesale flipbook, three-tier volume pricing handles quantity breaks without extra paperwork.
What makes a sale catalog easy for store buyers to order from?
Clear prices, clear deadlines and a short path to the order. Put the offer on the cover, keep one layout for every product, show SKUs next to prices and include an order form or a flipbook link with its QR code. A buyer should be able to place an order without calling you.
Start your Bold Retail catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.