Tool catalog template for selling hand tools to hardware stores
A bold red-and-charcoal trade catalog for tool brands and suppliers selling to hardware stores, building-supply dealers and industrial buyers, with size tables, counter displays, pallet deals and warranty terms.
Free plan available — all templates are included on every plan. Already have an account? Open it in Templates.
All 17 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Tools Catalog template
This tool catalog template borrows from the workshop wall. A dotted pegboard pattern runs behind a photo of red-handled tools laid out on a dark surface, a SKU tag prices a 24-piece kit against MSRP, oversized Teko capitals spell out the title, and a vertical red band runs down the right edge. Hind keeps body text readable and Chakra Petch labels sizes and codes. Inside, a wrench size table lists metric and inch sizes side by side.
Sell by the carton, the counter display or the pallet. Products arrive from Shopify, WooCommerce or a CSV and fill red-headed grid pages with name, SKU and trade price, and a set sold in several sizes can print as one variant table. Share a wholesale flipbook whose order form enforces carton multiples and a minimum order, and print a PDF for reps visiting stores and for your trade-show stand.
Best for
- Hand tool brands selling to hardware and building-supply stores
- Tool distributors offering counter displays and wall planograms
- Suppliers stocking metric and inch sizes in the same range
- Wholesalers running pallet deals and lifetime warranty programs
- Private-label tool programs for regional retail chains
Pages worth a closer look
Wrench sizes in metric and inch
A spec table lists combination wrench sizes in millimeters beside the nearest SAE inch sizes, with length, case pack and SKU, and names the steel used. Store staff can answer a customer's size question without opening a box.
A featured set with its sizes
The featured page shows a seven-piece chisel set with blade widths and lengths, hardness, handle and rack materials, trade price, MSRP and how many sets a counter display holds, plus the SKUs of chisels sold loose.
Full-pallet deal
A pallet offer takes a percentage off full pallets in any mix of lines, explains how many cartons fit and promises one delivery and one invoice. It suits suppliers who want fewer, larger orders from regional stores.
Pegboard cover with a priced kit
A pegboard dot pattern, a flat lay of red-handled tools and a SKU tag with trade price and MSRP sit above huge condensed type. The tag turns the cover into the first product page and shows buyers your price level before they turn over.
What hardware store buyers want in a tool catalog
List sizes both ways
Many customers think in inches, others in millimeters, and some tools are sold in both. Print metric and inch sizes side by side with lengths and weights, and show which sizes each set contains so buyers can plan open stock beside the sets.
Sell the display, not just the tool
Hardware stores buy space as much as product. Offer counter displays, clip strips or wall planograms with a fixed assortment, and say what an opening display costs, how many units it holds and how refills are ordered.
Spell out the warranty
A lifetime or long warranty only sells if the process is clear. Explain who handles a claim, whether the store replaces the tool from stock, how the store is credited and what the warranty excludes.
Show materials and hardness
Professional buyers compare steel grades, hardness, finishes and handle materials. Give the material and, for cutting edges, the hardness on the Rockwell C scale, plus drive sizes for sockets and bits. Specific data separates a professional range from bargain sets.
Plan around the DIY seasons
Hardware sales rise in spring for home and garden projects and again before the holidays for gift sets. Send your catalog early enough for stores to book displays and gift packs, usually late winter for spring and late summer for the holiday season.
From product list to finished catalog
Pick this template
Open Tools Catalog in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can the tool catalog show every size in a set?
Yes. Product pages can show variant tables, so a wrench offered in eight sizes prints as one product with a size table rather than eight separate tiles. A case-pack note in the description, the barcode field and Shopify metafields such as length or drive size can sit in the same layout.
Which pages does the Tools Catalog template include?
Seventeen pages in red, charcoal and white: three covers, a welcome letter, contents, a section divider, a featured tool set, top reorders, a pallet deal, how to order, trade terms, the trade desk and area reps, notes, a wrench size table, key figures, a trade FAQ and a back cover.
What is a planogram in a hardware store?
A planogram is a diagram that shows exactly where each product goes on a shelf, wall or display, and in what quantity. Tool suppliers often provide planograms with a fixed assortment, so a store can set up a section quickly and reorder by position.
How do lifetime tool warranties usually work?
Typically the customer brings a broken tool back to the store, which replaces it from stock; the supplier then credits the store or replaces the item on its next order. Most lifetime warranties cover defects and breakage in normal use, not wear, misuse or lost tools.
More templates like this
Start your Tools Catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.