A fashion lookbook template that takes spring pre-orders
A magazine-style lookbook for womenswear labels selling a new season to boutiques on pre-order. The sample copy is for an imaginary London studio known for saturated color; replace the looks, prices and dates with your own.
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All 16 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Fashion Lookbook template
This fashion lookbook template reads like an issue of a fashion magazine. The front cover runs the word Lookbook vertically in tall Playfair Display capitals beside a model in a saffron jacket against red, with the season code in large vermilion type. Libre Franklin keeps prices and sizes legible, while studio portraits on yellow, cobalt, green and red backdrops sit on warm white pages. A lookbook grid, a numbered shop-the-look page and a contents page complete the 16-page issue.
Every page moves a buyer toward a pre-order: looks are numbered, each piece carries its SKU and trade price, and the promo sets two early-order discounts ahead of a January deadline. Import styles from Shopify with their sizes and colors, and product pages can show variant tables of sizes against colors. Share the wholesale flipbook with a minimum order value set to the $500 opening order, or print it for showroom appointments and trade shows.
Best for
- Womenswear labels selling a new season on pre-order
- Designers presenting numbered looks with the pieces that make them
- Buyer appointments, with a printed lookbook on the showroom table
- Brands that ship in size runs and restock core styles in season
- Small studios that want a magazine feel for their wholesale catalog
Pages worth a closer look
A shop-the-look page with numbered pieces
Numbered dots on a full-height portrait link each garment to a list beside it, with SKU, trade price and suggested retail price for the blazer, top and trousers. Buyers order the whole look or single pieces, and you can repeat the page for each key outfit.
Twenty-four looks, six to start
A photo grid numbers six looks with a one-line caption each, so a buyer can note look numbers while flipping through. Add more lookbook pages to show all twenty-four, and quote the same numbers in product descriptions and follow-up emails.
Fit and size runs on one page
The size guide converts XS to XL into EU and UK sizes with bust and waist measurements, then explains the run of six: one XS, one S, two M, one L and one XL. Short notes cover how to measure and what to do between sizes.
Two pre-order deadlines
The offer page gives a larger discount before December 1 and a smaller one before January 15, plus Net 30 terms on in-season reorders. Clear dates push boutiques to commit early, which tells you how much to cut before production starts.
A back cover that announces the next season
The back cover announces Autumn / Winter for July, with three portraits above a black contact panel holding the wholesale email, phone, showroom address and a barcode. Buyers finish the issue already knowing when to expect the next one.
What boutique buyers need from a fashion lookbook
Number every look
Buyers take notes during appointments and refer back by number. Number each look, list the pieces in it with SKUs, and keep the numbers identical in the lookbook, the line sheet and the order form. It spares you from decoding emails about the red jacket from page nine.
Spell out the size split of a run
Boutiques want to know exactly what a size run contains before they commit. State the split, such as one XS, one S, two M, one L and one XL, and whether single sizes are available on reorders. That one line answers the most common question after price.
Sell the season well ahead
Womenswear buyers usually place spring orders in the autumn and early winter before, and autumn orders in late winter or spring. Set pre-order deadlines that match your production calendar and reward the earliest orders, since they give you real numbers for fabric and factory bookings.
Shoot looks on a few strong backdrops
Solid backdrops in a small set of colors make a lookbook feel like one story and help garments read clearly on screen and on paper. Keep lighting and crop consistent, and also shoot every piece flat or on a form for the product pages and stores' own websites.
Promise in-season reorders
Name the core styles that restock all season and say how fast reorders ship. Buyers commit to a larger pre-order when they know a bestseller can be topped up within days instead of waiting a full year for the next collection.
From product list to finished catalog
Pick this template
Open Fashion Lookbook in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can buyers order a whole look from the flipbook?
They can order every piece in it. Each garment in a look is a product with its own SKU, so buyers add the blazer, top and trousers to the order form in the sizes they need. A minimum order value can match the $500 opening order, and orders arrive by email and in the app.
What pages are in the Fashion Lookbook template?
Sixteen pages: three covers, an editor's letter, contents, a section divider, a shop-the-look feature, best sellers, a pre-order offer, how to order, terms, a masthead contact page, a framed notes page, a back cover, a lookbook grid of six looks and a fit and sizing guide. Product pages for the full range follow on white.
What is the difference between a lookbook and a line sheet?
A lookbook sells the mood: styled outfits, photography and the story of the season. A line sheet is the ordering tool, listing every style with SKU, colors, sizes, prices and minimums. Many labels send both, and this template joins them by pairing styled looks with product pages that carry trade prices.
How many looks should a fashion lookbook include?
Enough to show every key piece at least once, often 15 to 40 looks for a full collection, while a small capsule can work with eight to twelve. Put the strongest looks first and last, and check that every look number matches pieces buyers can actually order.
Start your Fashion Lookbook
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.