Elegant catalog template for crystal, linen and the holiday table
A quiet, cream-toned wholesale catalog for makers of glassware, table linen and home goods who sell to a small circle of stockists. The sample copy belongs to a fictional crystal and linen house; replace it with your own range.
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All 16 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Elegant Catalog template
This elegant catalog template works in warm cream, soft ink and an antique-gold accent, with Lustria serif headlines and Raleway for the small text. The front cover splits into a tall candlelit dinner photo and a column holding the title, a short introduction and a five-part contents list numbered I to V. Fine rules and diamond ornaments separate the sections, and photos of cut crystal, stonewashed linen and smoked glass give the 16 pages a calm, tactile rhythm.
The pages carry what a stockist needs before a first order: a founder's note about the workshops, a stemware guide with capacity, height and pack size, a breakage policy and a holiday preview with a September deadline. Bring in products from Shopify, WooCommerce or a CSV file and they fill white product pages set in the same type. Print it on A4 or Letter for trade fairs, then share the wholesale flipbook so buyers can order boxed pairs online.
Best for
- Glassware and crystal makers selling boxed pairs and sets to stockists
- Table linen, candle and tableware brands planning a holiday trade preview
- Home goods wholesalers who want a quiet cream-and-gold presentation
- Suppliers to gift shops, department stores and wedding registries
- Any range that suits a classic serif look, from stationery to ceramics
Pages worth a closer look
A contents list on the front cover
The cover pairs a full-height table photo with a cream column that holds the title, a short introduction and the five sections numbered I to V. Buyers see the shape of the range before they turn a page, and two alternative covers offer a photo band or a large monogram.
Stemware guide, glass by glass
A table lists every glass with its capacity in milliliters, height, pack and trade price, plus a note that mouth-blown pieces vary slightly. A round photo inset and an at-a-glance box for packaging, opening order and delivery time complete the page.
A holiday table preview with a deadline
The offer page sets a 15 percent trade discount against a firm confirmation date and a minimum order, then adds a Nov 15 ship-by condition and upgraded gift boxing. It turns the catalog into a reason to order early instead of a reference to file away.
Four workshops on one timeline
The brand story runs as a dated timeline from the first wine glass to today's stockists, with a short paragraph and a photo. It tells buyers who makes each piece, which helps them sell handmade work at a handmade price.
A buyers' evening invitation
Date, time and place sit under the title with a short line about the autumn table, a live glassblowing demonstration and an RSVP address. Rewrite it for a trade fair stand, a showroom open day or a private dinner for your largest accounts.
What buyers look for in a tableware and glassware catalog
Give capacity, height and care for every glass
Shop staff hear the same questions every day: how much does it hold, will it fit the cabinet, can it go in the dishwasher. List capacity in milliliters and ounces, height, rim diameter and care on each product so the answers arrive with the stock.
Explain handmade variation up front
Mouth-blown and hand-cut pieces are never identical. Say so on the terms page and in each description, and give the tolerance if you know it. Buyers who are told in advance treat small differences as proof of handwork, while buyers who are surprised send them back.
Write a breakage policy buyers can trust
Some glass breaks in transit however well it is packed. State how to report damage, how quickly and what you replace, as the sample does with a photo within five days. A clear policy removes the main reason a careful buyer hesitates over a first glassware order.
Sell in the pack sizes stores display
Stores merchandise glasses in pairs and in sets of four or six, and gift shoppers prefer them boxed. Photograph and price the pack rather than the single glass, and set the order quantity to match, so nobody orders three pieces of a boxed pair by mistake.
Close holiday orders before autumn is over
Gift and tableware shops plan holiday stock in late summer. Send the holiday preview in August or early September, close confirmations by the end of September and promise shipping by mid-November, so the pieces are on shelves before the December rush begins.
From product list to finished catalog
Pick this template
Open Elegant Catalog in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Is the Elegant Catalog template only for tableware?
No. It is a style template, so the cream, gold and serif look suits candles, ceramics, stationery, bridal gifts or skincare as well as crystal. Rename the five sections, swap pictures with Replace photo or the free stock photos, and change colors and fonts if your brand uses different ones.
Can buyers order glasses in boxed pairs online?
Yes. The wholesale flipbook's order form supports minimum, multiple and maximum quantities, so glasses sold by the pair can be ordered in twos. You can also require a minimum order value, like the $1,500 opening order in the sample, and every order reaches you by email and in the app.
What should a glassware wholesale catalog list for each product?
Capacity, height, diameter, material such as lead-free crystal or soda-lime glass, whether it is mouth-blown or machine-made, care instructions, pack size, trade price and suggested retail price. A product code on every item speeds up reorders, and a guide page lets buyers compare a whole stemware family at once.
When should a tableware brand send its holiday catalog?
Most independent shops set their holiday buying between July and September. Send the catalog early in that window, give a clear confirmation deadline and state when holiday orders will ship. Glassware that arrives after mid-December is hard to sell before the holidays, so buyers favor suppliers who commit to a date.
Start your Elegant Catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.