An exclusive collection catalog template for invitation-only previews
A cream, gold and burgundy catalog for brands that offer a small run of pieces to their closest trade partners before anyone else. The sample copy is for an imaginary London leather and tailoring house; every word and photo can be changed.
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All 16 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Exclusive Collection template
This exclusive collection catalog template is dressed like a private invitation: warm cream pages, Cinzel capitals over Lato text, antique-gold rules and a deep burgundy seal stamped with a single initial. The front cover sets a cognac buckle bag above a framed title card, the poster cover prints the word Reserved in tall capitals over a portrait in a long trench, and soft photos of camel coats, knitwear and satin keep all 16 pages calm. Product pages stay white with thin frames.
It is built for scarcity selling: pieces made in small numbers, offered to existing partners first and held for ten days before release. The allocation sheet shows how many of each piece exist, and the terms ask for a deposit on confirmation. Bring products in from Shopify, WooCommerce or a CSV file and they land on framed product pages with SKU and trade price. Share the flipbook behind a password with invited buyers, and print copies for viewings in your showroom.
Best for
- Fashion and leather houses offering a capsule to existing stockists first
- Invitation-only trade previews with a first-refusal window
- Brands that publish how many of each piece were made this season
- Tailoring, knitwear and footwear labels with small production runs
- Showroom viewings by appointment, with a printed copy on the table
Pages worth a closer look
A sealed invitation on the front cover
A cognac bag sits on black above a cream card framed in gold, with the collection title in Cinzel capitals, a line about pieces offered to partners first and a burgundy seal bearing one initial. It reads like an envelope the buyer has just opened.
An allocation sheet with production numbers
A table lists each piece with its reference, the number made, the retail price and the trade price, from thirty camel wrap coats to a hundred and twenty cashmere sweaters. Buyers see at once which pieces are scarce, and that is what makes them confirm quickly.
First refusal with a ten-day hold
One framed card offers a discount on selections confirmed within ten days and explains that unclaimed pieces are then released to other partners. It puts a real deadline on the preview without making the collection feel like a sale.
The reserved list
Four photos show the pieces partners reserve most often, here a soft tailored suit, a belted coat, a ribbed knit and a trench, each with its reference and trade price. Swap in the styles your own accounts ask for every season.
An evening viewing upstairs
The invitation names the evening, the hours and the room, with a line about meeting the creative director and the cutters. Use it to turn a catalog send into an appointment, which is where most exclusive pieces are actually sold.
How to run an invitation-only collection preview
Tell buyers how many exist
Scarcity only works when it is specific. Print the number made for every piece and update it between sends. A buyer who sees forty totes offered to a dozen partners understands why waiting is a risk, and the copy never has to apply pressure on its own.
Set a hold period and keep to it
A first-refusal window, such as ten days, gives partners time to decide while keeping stock moving. Say when the clock starts, how to confirm and what happens afterwards. If you quietly extend holds for some accounts, the deadline soon stops meaning anything to the others.
Ask for a deposit on special pieces
Small runs tie up materials and workroom time before a single item ships. A deposit on confirmation, with the balance due before dispatch, filters out speculative reservations. Put the percentage and the refund rules on the terms page so nobody is surprised at invoice time.
Invite your strongest accounts first
Rank partners by sell-through and loyalty, send the private catalog to the top group, then widen the circle when the hold period ends. A password-protected link keeps the preview inside the group, and each release to the next tier gives you a natural reason to follow up.
Name the details that justify the price
Single-hide leather, hand-painted edges, a suede lining and exact measurements explain a price far better than the word exclusive. Put materials and making on the feature page, so a buyer can repeat them word for word to a customer in the store.
From product list to finished catalog
Pick this template
Open Exclusive Collection in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I share the Exclusive Collection catalog with invited buyers only?
Yes. Publish it as a wholesale flipbook, add a password and send the link, or its QR code, only to the partners on your list. Orders placed through the built-in form reach you by email and in the app, and a minimum order value can match the opening order printed in your terms.
What pages does the Exclusive Collection template include?
Sixteen: three covers, a letter from the creative director, a collection divider, a featured piece, a reserved list of popular styles, a first-refusal offer, how to order, partner terms, a showroom contact page, a framed blank page, a back cover, a brand story, an allocation sheet and a private viewing invitation. Product pages are white, with a burgundy title band and thin pale frames around each piece.
What does first refusal mean in wholesale?
First refusal gives a buyer the right to accept or decline stock before it is offered to anyone else, usually for a fixed number of days. Brands use it to reward their strongest partners with early access to limited pieces. When the period ends, unclaimed pieces move to the next group of buyers or into the main collection.
How many pieces should a private trade collection have?
Few enough that partners notice the limit, yet enough to fill a rail or a display table. Many brands keep a capsule to a few dozen styles across three or four categories, as the sample does with thirty-six pieces, and produce each style in a run they expect to sell through within the season.
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Start your Exclusive Collection catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.