Produce catalog template for farms, growers and food hubs
A seven-page catalog set with a harvest-basket photo cover for farms, growers and food hubs selling vegetables, fruit, dairy, eggs and weekly boxes to restaurants, grocers and households.
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All 7 pages
Cover, welcome letter, contents, how-to-order terms, a section divider, a wholesale order form and a back cover. Your product pages are added between them in the same fonts and colors.
About the Farm & Fresh template
This produce catalog template leads with a full-color photo of a harvest basket heaped with eggplant, peppers, tomatoes and onions, above a cream panel where the title is set in rounded Quicksand in moss and leaf green. Pale green circles drift through the corners of the welcome, contents and terms pages, the divider opens on a wooden basket of red and yellow onions, and the back page repeats the basket photo edge to edge. A wholesale order form completes the seven pages.
Produce changes week to week, and the catalog can keep up. Products come in from Shopify, a CSV or a product feed and land in grids from 2×2 to 4×5 or line-sheet rows with photo, price, SKU and a short description. Use the wholesale flipbook and its order form for restaurants and shops, or a retail flipbook that checks out at Shopify for vegetable-box customers.
Best for
- Farms and growers selling to restaurants, cafés and independent grocers
- Food hubs and co-ops sending a weekly availability list
- Vegetable box and CSA programs explaining box sizes and pickup days
- Farm shops with dairy, eggs and pantry staples
- Market stalls taking pre-orders for pickup
Pages worth a closer look
Harvest-basket photo cover
A full-color basket of eggplant, tomatoes, peppers, onions and herbs sits above the title panel. Swap in a photo from your own fields or market stall with Replace photo, and the cream title panel stays clean below it.
Contents for a mixed farm range
Vegetables, fruit and berries, pantry staples, dairy and eggs, and weekly boxes are listed with page numbers, ready to rename for your own mix, such as meat, flowers or preserves.
Order form for restaurant accounts
Chefs and buyers fill in company, PO number, delivery address, items, quantities and prices, with subtotal and shipping lines. Print it for market days, or let accounts order through the wholesale flipbook's built-in form.
Ordering terms in plain words
Three short blocks explain how to send an order, minimums and pricing, and delivery, claims and payment. For fresh produce, rewrite them to state your order cutoff, delivery days and substitution policy.
What restaurants and grocers need from a produce catalog
Publish an availability calendar
Restaurants plan menus around what is in season. Add a simple month-by-month chart showing when each crop is available, and mark items that are limited or ending soon. Chefs can then plan dishes around your harvest instead of buying elsewhere because they could not tell what you have.
Name the unit and pack for every item
Produce sells by the each, bunch, pound, flat or case, and pack weights vary. Give the unit, pack size and count, such as '25 lb case' or '12 bunches', plus the size or grade. Clear units prevent mix-ups like an order for three cases filled as three pounds.
Date your prices
Produce prices move with weather and supply. Put an issue date and a 'prices valid until' line on the catalog, and sync prices from Shopify before each new edition. For fast-moving items, a short weekly flipbook keeps buyers on current prices between printed catalogs.
Set clear cutoffs and delivery days
State the order cutoff for each delivery day, your delivery area, the minimum order and how you handle shortages and substitutions. Restaurants plan prep around deliveries, and a line such as 'order by Monday 2 pm for Wednesday delivery' helps them order on time.
Back up growing claims
If you describe produce as certified organic, regenerative or local, say who certifies it or what local means in miles. Wholesale buyers increasingly ask for proof, and food safety programs may require traceability by lot or harvest date. Name the farm of origin for anything you aggregate from other growers.
From product list to finished catalog
Start with this set
Open Farm & Fresh in EasyCatalog and recolor it with one of 12 palettes if you like.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I keep produce prices current from week to week?
If your products live in Shopify, Sync refreshes prices, stock and photos in the catalog before you export the next PDF or share the flipbook. Without Shopify, upload an updated CSV or product feed, or edit prices by hand. Add an issue date to the cover so buyers know which list they are reading.
Does the produce catalog template work for a weekly vegetable box program?
It does, and the contents page already has a weekly boxes section. List each box size as a product with its price and typical contents in the description. Share it as a retail flipbook so customers check out through your Shopify store, or as a showcase flipbook if you take orders another way.
What should a wholesale produce price list include?
Item name, variety, unit and pack size, grade or size, price per unit and availability dates. Add order cutoffs, delivery days, the minimum order and payment terms, plus the farm of origin when you sell other growers' produce. Chefs also value notes on how each item is harvested and how long it keeps.
How often should a farm update its produce catalog?
Prices and availability can change weekly in peak season, so many farms send a short weekly availability list and a fuller catalog at the start of each season. Keep the seasonal catalog for descriptions, photos and terms, and use the weekly list for what is ready now and what it costs.
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Start your Farm & Fresh catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.