A food distributor catalog template built around the case
A 27-page trade catalog for fine-food and grocery distributors, with real photography, nutrition-label style fact panels and pages for case specs, chilled storage and ordering terms.
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All 27 pages: 7 covers and 20 designed pages
Choose one cover and any of the designed pages — they share one look, so the catalog stays consistent however many you use. Every word, color and photo is editable.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Food & Beverage Premium template
This food distributor catalog template borrows its look from the nutrition label: bold Libre Franklin headings, monospaced spec lines and Supply Facts panels that list case packs, order cut-offs and opening minimums. Crimson red and deep forest green sit on a pale sage page, and the product pages are tinted to match. Real food photography runs through seven cover designs and twenty designed pages, from a lookbook of sourdough, salami, olives and honey to a temperature-coded storage guide.
Use it to put a whole range in front of grocers, delis and cafes in one trade document. Import products from Shopify by collection, or upload a CSV, and they land on the tinted product pages with SKU, type, a case-pack line and price; a barcode field can be added. Sections for pantry, oils, deli, bakery and cold drinks are ready to rename. Print it as a CMYK PDF with bleed for trade shows, or share a wholesale flipbook where buyers order in case multiples above a minimum order value.
Best for
- Specialty food distributors selling pantry, deli and drinks lines by the case
- Regional wholesalers supplying independent grocers, delis and cafes
- Cheese and charcuterie importers that need chilled-storage and shelf-life pages
- Food hubs and co-ops publishing one catalog for many small producers
- Trade tasting and buyer-show handouts with case deals
Pages worth a closer look
A cover built like a supply-facts label
Over a photo of a deli spread, the front cover's Supply Facts panel reads like a nutrition label for your business: lines in stock, producers, case packs, order cut-off, opening order and net terms, each on its own rule. Buyers see your trading terms before they turn the page.
Case and pallet spec sheet
A table gives every line's pack, case dimensions, weight and TI × HI, next to a pallet layer diagram. Warehouse buyers can plan pallet orders and shelf space without calling for specs, and you edit the rows as lines change.
Storage and handling by temperature zone
Ambient, chilled and frozen zones each get a temperature range and receiving rules, such as moving chilled cases into the walk-in within 30 minutes. It helps cut damage claims and shows stockists how to keep lines sellable for longer.
Featured line with unit economics
One hero product gets a full page: a tall photo of oil being poured, tasting notes, the case price and cost per unit, and a Supply Facts panel with pack, shelf life and pallet details below. Use it for a new-season olive oil, a cheese of the month or a producer you are launching.
Stock-up deal page with a quote code
A case-deal layout with a large sixth-case-free style offer, the qualifying lines, valid dates and a code buyers quote with their order. Swap in your own deal for a fall stock-up or a slow-moving category.
What to put in a specialty food trade catalog
Show case price and unit cost side by side
Grocers judge a line by cost per unit and the margin it leaves, not by the case total. Print the case pack, case price, unit cost and a suggested shelf price together so a buyer can do the math on the spot. Mark split-case lines clearly, since small shops often cannot take a full case of a slow seller.
Tag every line ambient, chilled or frozen
Storage zone decides who can stock a line at all. A corner shop without a walk-in will skip chilled cheese, and frozen pastry needs a freezer at both ends. Put the zone and its temperature range on each product and on the section dividers, and buyers filter themselves before they call.
Commit to a minimum shelf life on arrival
Retail buyers plan rotation around how many days of life a line has when it lands, not the date printed at packing. State a minimum shelf life on delivery for each product, keep lot codes and date labels in one consistent format, and explain how you handle short-dated stock. Clear answers here prevent most disputes at the receiving door.
Publish one allergen key and repeat its codes
Short allergen codes for the nine major US allergens (milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soy and sesame), printed on every line, save careful buyers a phone call. Keep the full key on the spec page, repeat the codes in each product description, and add shared-facility warnings where they apply. Update the key whenever a producer changes a recipe.
Include TI × HI for pallet buyers
Larger accounts order by the pallet layer. Give case dimensions, case weight, cases per layer (TI) and layers per pallet (HI) on a standard 48 × 40 inch pallet. That lets a warehouse buyer build a full pallet across several lines and lets you quote freight with fewer surprises.
From product list to finished catalog
Pick this template
Open Food & Beverage Premium in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Which pages come in the Food & Beverage Premium template?
You get 27 pages: seven cover designs, including band, framed, poster, split, magazine and sticker styles, and twenty designed pages. Those cover a welcome note, contents, section divider, lookbook, featured product, brand story, team, how to order, reorder favorites, stock-up promo, trade facts, tasting event, testimonials, FAQ, case and pallet specs, storage guide, contact, terms, a notes page and a back cover. Product pages are added from your own lines.
Can buyers order from the catalog with case-size rules?
Yes. Share the catalog as a wholesale flipbook and buyers fill in its built-in order form. You can set a minimum order value, a minimum, multiple or maximum quantity per product so orders come in whole cases, and up to three volume price tiers. Orders arrive by email and in the app. Shopify B2B catalogs with price lists are supported on the Unlimited plan.
What should a food distributor catalog list for each product?
At minimum: SKU, product name, pack size, case pack, case price and unit price. Buyers also look for storage zone, shelf life on arrival, allergens and a barcode for receiving. In EasyCatalog these come from product fields such as SKU, price, barcode, description, tags and Shopify metafields, so details like shelf life or origin can print on every product card.
How often should a wholesale food catalog be republished?
Many distributors print a full edition once or twice a year and send shorter promo or new-line updates monthly or by season, because food costs move often. If your products live in Shopify, Sync pulls current prices, stock and photos into the catalog, so each new edition starts from live data instead of retyping. Either way, date the price validity on your terms page.
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Start your Food & Beverage catalog
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