A bold sneaker catalog template for selling to retailers
Loud and sporty: a blaze-orange wholesale set that wraps your sneaker grids in a cover, contents, ordering terms, a divider, an order form and a back page.
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All 7 pages, in two versions
Cover, welcome letter, contents, how-to-order terms, a section divider, a wholesale order form and a back cover. Your product pages are added between them in the same fonts and colors.
About the Footwear template
Contrast drives this sneaker catalog template: a solid blaze-orange cover with a navy quarter circle, floating diamonds and Street Footwear in heavy Archivo Black capitals, then off-white inside pages edged with orange and navy bars. Archivo Black returns for the welcome and contents titles, and Barlow sets the other headings and body text, so specs stay legible. The seven pages run from the cover and welcome letter through contents for sneakers, running, boots, sandals and slides, and socks and laces, to terms, divider, order form and back page.
Use it for a seasonal sell-in to sneaker shops, running specialists and department stores. Product grids can show each colorway with SKU, wholesale price and a sizes-by-colors variant table, and line-sheet rows suit long size runs. A second version trades the flat orange of the cover, divider and back page for sneaker photo collages. Buyers can mark up the printed order form or order in a wholesale flipbook that checks minimums and case-pack multiples.
Best for
- Sneaker brands opening accounts with skate, street and lifestyle shops
- Running and outdoor footwear sold to specialty retailers
- Footwear distributors showing several brands in one sell-in
- Sales reps who take orders in case packs at trade shows
- Brands that want a loud, sporty look without a photo shoot
Pages worth a closer look
Blaze-orange Street Footwear cover
A full orange page, a navy quarter circle and heavy white capitals make the cover hard to miss in a stack of catalogs. The photo-collage version replaces the color field with three sneaker photos above the title.
Contents from sneakers to laces
Sneakers, running, boots, sandals and slides, and socks and laces are listed with page numbers, so add-on products get their own chapter instead of disappearing at the back of the catalog.
Order form with room for size runs
Rows for item or SKU, description, quantity, unit price and total leave space to write a size run on each line, while the header takes company, contact, PO number and ship-to details. The footer states your minimums.
Three-step ordering terms
Email instructions, opening and reorder minimums, and delivery, claims and payment terms are set out as three numbered steps. Swap the sample lead times for your own production and delivery calendar.
How to sell sneakers to retailers with a wholesale catalog
Explain case packs and size curves
Footwear is often sold in prepacked size runs, for example a 12-pair case weighted toward the middle sizes. Print your standard curves for men's and women's styles, say whether open stock is allowed, and set quantity multiples in the flipbook so orders always match full cases.
Show the outsole and side profile
Buyers judge construction from the side and from below. Add a second photo per colorway showing the outsole, say whether the sole is a cupsole or vulcanized, and give the upper material and the weight of a single shoe.
Give delivery dates per colorway
Retailers plan launches around arrival dates. Print the ship month next to each colorway, mark limited and carryover styles, and say when the order book closes. A clear calendar avoids the phone call asking why half an order arrived early.
Protect pricing in the market
List wholesale and suggested retail prices, and print any minimum advertised price policy and account rules on the terms page. Shops are more willing to stock a sneaker when they know it will not be discounted by every store down the street.
Add socks, laces and care at the end
Socks, spare laces, insoles and cleaning kits are small items that stores sell at the register. Give them a dense grid page near the order form so buyers add them while they fill in the main order.
From product list to finished catalog
Start with this set
Open Footwear in EasyCatalog, in the clean or the photo version, and recolor it with one of 12 palettes if you like.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
What do I get in the Footwear wholesale set?
Besides the blaze-orange cover, you get a welcome letter, a contents page from sneakers to laces, ordering terms, a chapter divider, the wholesale order form and a back page, seven in total. A second version uses sneaker photo collages on the cover, divider and back page, and 12 palettes let you retune the colors for boots or sandals.
Can retailers order sizes in case packs through the flipbook?
You can set minimum, multiple and maximum quantities per item, so a style sold in 12-pair cases accepts only 12, 24, 36 and so on. Add volume price tiers and a minimum order value if you need them. Each order then lands in your inbox and in the app.
What details do shoe buyers expect in a wholesale catalog?
Style name and code, colorway, upper and sole materials, size range and widths, case-pack or size-run options, wholesale and suggested retail prices, delivery month and minimums. Clear photos of the side and outsole help too. Put the terms and order form at the back so they are easy to find.
When should a footwear brand send its wholesale catalog?
Well ahead of the season it sells into. Many retailers buy spring and summer footwear the previous fall, and fall styles the spring before, often at trade shows. Send the catalog before those appointments and keep the flipbook updated with stock for reorders.
Start your Footwear catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.