A furniture catalog template built for contract and trade sales
A 27-page trade catalog for furniture makers and wholesalers, with real photography, dimension diagrams and trade terms. Made for selling chairs, tables and casegoods to hotels, restaurants, designers and shops.
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All 27 pages: 7 covers and 20 designed pages
Choose one cover and any of the designed pages — they share one look, so the catalog stays consistent however many you use. Every word, color and photo is editable.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Furniture Premium template
This furniture catalog template reads like an editorial trade book. A dovetail motif runs across warm off-white pages with mulberry accents, gold badges and dark aubergine panels; Lustria headlines sit over Chivo text, and a typewriter-style mono handles reference codes and dimensions. Seven covers range from a framed round chair portrait to a magazine issue and a fanned deck of finish swatches. Twenty designed pages follow, from lookbook and featured chair to sizing, care and trade terms, most of them built on real photography.
Use it to present a contract range the way specifiers buy: frame by frame, with seat heights, finishes and lead times in plain view. Import products from Shopify by collection, or upload a CSV, and they land on white product pages under a dark section band, each card showing photo, reference code, name, a short material line and price. Send buyers a wholesale flipbook with a built-in order form and minimum order value, or export a 300 DPI PDF with bleed for showroom handouts.
Best for
- Contract furniture makers selling to hotels, restaurants and cafés
- Furniture wholesalers sending a yearly trade price list to retailers
- Upholstery workshops that offer a customer's-own-material program
- Hospitality reps who need specs and lead times in one PDF
- Made-to-order chair and table brands with many finish options
Pages worth a closer look
Size and room-fit guide
A side-view drawing gives a dining chair's seat height, seat depth and overall height, a second panel pairs table and seat heights for dining, counter and bar, and a plan view sets clearances around a round table. Buyers check fit before ordering, which helps avoid returns of bulky freight.
Featured chair with full specification
One frame gets a whole page: elevation drawing, trade price beside MSRP, width, depth, seat and arm heights, weight and carton size. Use it for a new launch or the chair specifiers ask about most.
Finish-swatch sticker cover
A playful cover lays out wood finishes and velvets as coded swatches with a COM welcome sticker. It turns your finish program into the first thing a buyer sees, which suits a new-season mailing.
Trade terms as big numbers
Opening order, deposit on made-to-order frames, freight-damage window, restocking fee and net terms appear as large gold figures in a dark side column beside the fine print. Buyers find answers in seconds, and you edit each figure to match your own policy.
Installed lookbook
Three numbered photos show frames in service, captioned with the venue type, quantity and finish. Hospitality buyers see the pieces at work in real rooms rather than only as cut-outs on white.
What to include in a contract furniture catalog
Lead with dimensions buyers can check
Give every seat its overall width, depth and height plus seat and arm height, in centimeters and inches. Restaurant and hotel buyers lay chairs out on a floor plan before they order, so a missing number means calls, delays and sometimes the wrong stool height at a bar.
Code your finishes and fabric grades
List each wood finish and fabric grade with a short code that buyers can copy onto an order. If you accept customer's own material, state the yardage each frame needs. Coded options cut errors when one order mixes several finishes across dozens of chairs.
Put lead times and minimums up front
Contract buyers work back from an opening date. Print your standard lead time, opening order and deposit terms where nobody can miss them, then repeat them on the terms page. In the flipbook, set the same minimum order value so the order form enforces it.
Prove durability with numbers
Hospitality furniture is judged by how it survives service. Quote seat load tests, fabric rub counts, warranty length and replaceable parts in plain figures, and add a care page so staff know how to re-oil or clean a frame. Specific numbers persuade more than adjectives.
Plan around refurbishment seasons
Hotels and restaurants often plan refits months ahead of a quiet season. Send the catalog with an early-order offer well before then, follow up with a flipbook link buyers can order from, and print a price validity date on the terms page to avoid disputes later.
From product list to finished catalog
Pick this template
Open Furniture Premium in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
What pages does this furniture catalog template include?
Twenty-seven designed pages, most with real photography: seven cover options, a welcome letter, contents, a collection divider, lookbook, featured product, brand story, team, how to order, best sellers, a promotion, stats, a trade event, testimonials, FAQ, size and room-fit guide, care, contact, trade terms, a blank framed page and a back cover. Your products go on matching white product pages.
Can trade buyers order straight from this furniture catalog?
Yes. Share it as a wholesale flipbook and buyers fill in the built-in order form; orders arrive by email and in the app. You can set a minimum order value, three tiers of volume pricing and minimum, multiple or maximum quantities per item, which suits chairs sold in cartons of two or four.
How many chairs or tables should a furniture catalog show per page?
For specification buyers, two to four pieces per page leaves room for dimensions, finishes and price. A 2×2 grid works for chairs and stools, while large tables and sofas read better one or two to a page. Save denser grids or one-column line-sheet rows for reorder price lists, where buyers already know the range.
Should a furniture catalog show trade prices and MSRP together?
Many furniture wholesalers print the trade price as the main figure with the suggested retail price beside it, so retailers see their margin at a glance. In this template, keep the retail price as the product price and show the trade price as a discount price with the Discount & Tax tool, or print an MSRP kept in a Shopify metafield. Hospitality buyers care more about unit price at volume, so add quantity tiers for large orders.
Start your Furniture catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.