A trade catalog template for brands that sell to designers
An editorial, burgundy-accented catalog for furniture, lighting and decor makers with a trade program for interior designers, architects and hospitality groups. It covers net pricing, dimensions, finishes, lead times and project pricing.
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All 18 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Trade Catalog template
This trade catalog template takes its cues from a design magazine. The cover is a three-photo collage of a styled room, a pair of wooden chairs and a close-up of pale wood grain, above a panel with a burgundy rule that lists the trade program's benefits. Raleway headlines, Lato text and PT Mono for model numbers sit on a soft warm white. Inside, a dimensions-and-finishes table and a page of specifying notes give designers the technical detail they need.
Use it to win specifications rather than single sales. Each piece imported from Shopify or a CSV shows its model number, trade price and description on a white product page, and Shopify metafields can add dimensions or finish options. Share a password-protected flipbook with trade pricing, print a Letter or A4 PDF for studio visits, and use the project-pricing page to explain discounts on larger schemes.
Best for
- Furniture makers with a to-the-trade program for interior designers
- Lighting and decor brands supplying hotels, restaurants and offices
- Studios quoting made-to-order pieces with finishes and lead times
- Showrooms sending a trade edition to architects and specifiers
- Brands offering project registration and twelve-month price locks
Pages worth a closer look
Dimensions, finishes and weights
A specification table lists each model's width, depth and height in centimeters, finish, weight and unit trade price, with a note on custom lengths and the extra lead time they need. Designers can copy the figures straight into a furniture schedule.
Project pricing by value
A project page offers larger discounts at three project values, with a twelve-month price lock for registered projects and staged deliveries to site. It turns a one-off quote into a program for hotel, restaurant and residential fit-outs.
Notes from the project desk
Three numbered photos sit above four practical notes for specifiers: order samples first, check lifts and stairwells, plan around made-to-order lead times and register the project. It shows designers you understand how their jobs run.
A collage cover with the trade offer
Three photographs, a styled room, two chairs and a wood-grain detail, set the tone above a short list of trade benefits: net pricing from the first order, free fabric and timber swatches, and delivery to site.
What interior designers need from a furniture trade catalog
Give complete dimensions
List width, depth and height for every piece, plus seat height, arm height and clearance where they matter. Add weight and whether large items can be split for delivery, since lifts and stairwells decide what fits. Use one unit system throughout and show the other in brackets if you sell abroad.
Show finishes and fabrics clearly
Name each finish and fabric, show swatches and say which combinations are standard and which add lead time. Many designers specify their own fabric, so state whether you accept customer's own material and how many yards or meters each piece needs.
Explain trade pricing simply
Designers either buy at trade and resell to clients or pass a discount on. Say whether your prices are net or a discount off retail, whether there is a minimum order and how trade accounts are approved. Vague terms cost specifications.
Plan for long projects
Hotel and residential projects can run for months. Price locks for registered projects, staged deliveries and a single project contact make your range easier to specify, because the designer is protected from price changes halfway through.
Send samples fast
Finish and fabric samples often decide a specification. Offer them free or credited against an order, state how quickly they ship and print how to request them on the back cover. Keep track of which samples each studio requested so follow-up calls are relevant.
From product list to finished catalog
Pick this template
Open Trade Catalog in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I show trade and retail prices on the same page?
Yes. Keep the retail price as each product's price and use the Discount & Tax tool to show the trade price as a discount price next to it, for example a set percentage off every product. If MSRP is stored in a Shopify metafield, it can print beside the trade price instead, or you can add it to the description. Leave the retail figure out if you send it separately.
What pages come with the Trade Catalog template?
Eighteen designed pages: three cover options, a welcome letter to designers, contents, a section divider, a featured product, a most-specified list, project pricing, how to order, terms, project desk contacts, notes, a dimensions and finishes table, key figures, a specifying notes page, a trade FAQ and a back cover.
What does to the trade mean in furniture?
To the trade means a brand sells to design professionals, such as interior designers, architects and hospitality buyers, usually at prices not offered to the public. Designers then specify the pieces for client projects. Some brands sell only to the trade; others run a trade program alongside retail.
What lead times should furniture brands quote to designers?
Quote lead times by product type. Stock casegoods may ship within days, made-to-order upholstery commonly takes several weeks, and custom finishes or fabrics add more. Give ranges rather than single dates, say when the clock starts, such as on deposit or fabric receipt, and tell designers promptly if a date slips.
Start your Trade Catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.