Pool supply catalog template for builders, routes and pool stores
A 27-page trade catalog with lane-line graphics, depth markers and real pool photography. Made for distributors that sell chemistry, pumps, filters and spa parts to service routes, builders and pool stores.
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All 27 pages: 7 covers and 20 designed pages
Choose one cover and any of the designed pages — they share one look, so the catalog stays consistent however many you use. Every word, color and photo is editable.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Pool & Spa Premium template
Lane lines and depth markers turn this pool supply catalog template into a walk along the pool deck. Covers carry 3 ft, 9 ft and deep-end markings, sections are numbered as lanes, and the chemistry page reads like a balance sheet. Barlow sets headlines and text, a monospaced face handles SKUs, and aqua accents and deep navy sit on warm sand. The stand-in brand is an imaginary Arizona trade counter with route trucks and a 6 a.m. will-call window.
Use it as the season's trade book. Twenty designed pages cover a customer gallery, best sellers, an early-buy program, a weekly service checklist and terms. Products import from Shopify or a CSV onto white pages with photo, type, name, a pack line, SKU and trade price. Print copies for the will-call counter, and give route techs the wholesale flipbook link by QR code so they can browse the range and order from the truck.
Best for
- Pool supply distributors serving builders, service routes and pool stores
- Chemical lines that need dosage tables and pallet pricing
- Pump, filter and heater ranges with technical specs
- Early-buy programs that book in winter and bill after opening season
- Spa and hot tub parts suppliers with a separate heat section
Pages worth a closer look
Water chemistry balance sheet
Ideal ranges for pool and spa sit side by side, from free chlorine and pH to total alkalinity and calcium hardness, with how and when to test each one and doses by pool volume. Service techs keep this page in the truck.
Early-buy program page
Book by the end of February, ship from March, pay in June: the early-buy page lays out a pallet discount on tablets, shock and salt, with a booking code and the full-pallet rule. Adjust the dates and figures to your own season.
Weekly service route in five stops
Five numbered stops, beginning with skimming, brushing and emptying the baskets, describe a weekly service visit of about 25 minutes per pool. It doubles as a training sheet for route companies and gives the catalog a reason to stay on the dashboard.
Trade quarterly cover
Over a photo of a pool corner and its stone deck, the magazine cover teases stories inside: salt versus tablets, a dosage table for 10,000 gallons, variable-speed pumps explained and a navy tag with the pH sweet spot. It makes a trade catalog feel like something worth reading.
What to include in a pool and spa supply catalog
Describe chemicals by active ingredient and pack
Service techs compare sanitizers by what is in them and how much they get. List the active ingredient and strength, the form (tablet, granular or liquid), pack size and case or pallet quantity for every chemical, and add a dose per 10,000 gallons so it drops straight into a route sheet.
Give pumps and filters the numbers installers need
Builders choose equipment by horsepower or flow rate, voltage, plumbing size and filter area. Put those figures on the product page, say whether a pump is variable-speed, and list compatible replacement cartridges, so the right part goes on the truck the first time.
Run an early-buy before the season opens
Pool stores and routes plan chemical and equipment purchases in late winter. An early-buy program with a booking deadline, delivery in early spring and payment dated to early summer lets them stock up before cash comes in. Print the dates large and state any full-pallet rules.
Flag hazardous goods and storage rules
Oxidizers such as chlorine and acids such as muriatic acid must be stored and transported apart. Mark which products ship by ground only, which need separate storage and any delivery limits, so buyers are not surprised. Clear labels in the catalog cut calls to your counter and help keep drivers safe.
From product list to finished catalog
Pick this template
Open Pool & Spa Premium in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Is the Pool & Spa Premium template for pool stores or for the trade?
The sample copy is written for the trade, with will-call hours, route-truck delivery, net terms and an early-buy program. A pool store can still use it for homeowners: rewrite the terms, switch prices to retail and share a retail flipbook that checks out at Shopify. All 27 pages stay editable either way.
Can I list case and pallet pricing in this pool catalog?
Yes. The wholesale flipbook supports three volume price tiers, such as each, case and pallet, along with minimum, multiple and maximum quantities. In the printed PDF, show pack details in the description or a Shopify metafield next to the price.
What water chemistry ranges should a pool catalog show?
Many pool supply catalogs print common targets: free chlorine around 1 to 3 ppm for pools and higher for spas, pH 7.4 to 7.6, total alkalinity 80 to 120 ppm and calcium hardness 200 to 400 ppm. Always pair them with your products' own dosing directions and label instructions.
What is an early-buy program in the pool industry?
It is a preseason offer: pool stores and service companies book chemicals and equipment in winter, take delivery in early spring and pay later, often in early summer, in return for a discount or freight terms. A clear early-buy page in your catalog, with the deadline and conditions, makes booking simple.
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Start your Pool & Spa catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.