Special offer catalog template for a month-long trade discount
A 15-page wholesale promotion with a coupon-style cover, one discount code across the range, and pages for starter kits and referrals. Written for a beauty brand, it suits any supplier thanking its stockists.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Special Offer template
This special offer catalog template is built around a coupon. The front cover is a navy ticket with a perforated stub that carries the code sideways, set on cream with soft peach circles. Abril Fatface headlines and a burnt-orange 25% sit over clean Poppins text. Inside, photos of lipsticks, palettes and compacts fill the color divider, the featured product and the best sellers, while a starter-kit table, a refer-a-store promo and a one-month calendar complete the 15 pages.
The sample copy speaks for a fictional skincare and color brand giving stockists 25% off every line for a month, with testers on opening orders. Replace it with your own offer and range: import products from Shopify or a CSV file and they land on white product pages with SKU, case pack and trade price. Use the Discount & Tax tool for the percentage off, then share a wholesale flipbook link or print the PDF for sales visits.
Best for
- Beauty and skincare brands thanking stockists with a one-month discount
- Suppliers promoting a single trade code across the whole range
- Opening-order offers with starter kits, testers and counter displays
- Referral drives that reward stores for bringing in new accounts
- Sales reps leaving a printed offer behind after a store visit
Pages worth a closer look
Coupon cover with the code on the stub
The front cover turns the offer into a ticket: Special offer and 25% on a navy coupon, the code printed sideways on a perforated stub, and three facts below for discount, minimum order and end date. Change the numbers and it still reads at a glance.
Starter kits for opening orders
Four kits from $250 to $1,800 sit in a table with what each contains, from 24 units with testers to 180 units with training, plus a note that shades can be swapped before dispatch. It makes a new account's first order an easy choice.
Refer-a-store promo
An extra 5% for every store a stockist refers that opens an account, shown on a cream card over orange diagonal stripes with three featured products and a code. It turns existing accounts into a sales channel during the offer month.
How to write a trade special offer stockists act on
One offer, one code, one end date
Stockists skim. A single discount on the whole range, a code that is easy to type and a firm end date beat a page of conditional deals. Put all three on the cover, then repeat them on the how-to-order page and the back cover so nobody has to hunt.
Make the first order easy with kits
New accounts hesitate over which shades, scents or sizes to pick. Pre-built starter kits at set prices, with testers and a display included, remove that decision. Let buyers swap items within a kit so it fits the customers who walk into their store.
Say whether prices already include the offer
If catalog prices already show the discount, print that on every page with prices, or buyers will deduct it twice in their heads and email to check. Keep the regular trade price beside the offer price so the saving is concrete rather than implied.
Think about the shelf, not only the price
Beauty stockists care about testers, counter units, shade ranges and how fast a line sells through. List shade counts, tester policy and display options next to the offer. A discount on a line that sits on the shelf is not a deal for the store.
From product list to finished catalog
Pick this template
Open Special Offer in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I change the 25% offer and the code in this template?
Yes. Every figure, code and date is plain editable text, and so are the colors, fonts and photos. Type your own discount over the 25%, rename the code, update the dates on the cover, calendar and terms, and swap the sample beauty photos for your own pictures or free stock photos.
Which pages does the Special Offer template include?
Fifteen: a coupon front cover, a photo band cover and a poster cover, a thank-you note to stockists, a color collection divider, deal of the season, best sellers, a refer-a-store promo, a one-month calendar, a starter-kit table, how to order, offer terms, a trade desk contact page, a framed notes page and a back cover. Imported products appear on white product pages.
What discount should a wholesale special offer give?
It depends on your margin, but remember the stockist still needs room for its own markup. Many suppliers keep a thank-you offer between 10% and 25% off trade prices, for a set period such as a month, with a minimum order to keep it profitable. Deeper cuts are usually saved for clearance.
Should a beauty brand include testers with wholesale orders?
Testers help a store sell, so many beauty brands include them with opening orders or above a set number of units. Whatever your policy, state it in the catalog with display options and minimums, so a buyer knows exactly what arrives with the first order and what replacement testers cost.
Start your Special Offer catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.