Singles Day sale catalog for a 24-hour 11.11 beauty event
A 15-page 11.11 sale catalog in plum black and hot pink for beauty, skincare and fragrance shops. Four timed waves of deals, a stackable code and a deal sheet with sizes and savings are ready for your products.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Singles’ Day 11.11 template
This Singles Day sale catalog plays with the date itself: 11.11 repeats across covers, codes and times, and the schedule even has an 11:11 lucky minute. Deep plum-black pages carry blush-pink text and a hot pink accent for prices and savings. On the front cover, four tall rounded windows frame beauty and gift-box close-ups above discount pills for makeup, fragrance and gift sets. Rubik headlines with soft corners pair with Nunito Sans text, and warm peach flat-lays of palettes and lipsticks fill the inside pages.
Use it to give a 24-hour beauty sale a shape: a midnight opening, surprise deals, a restock hour and a last wave before 23:59. Import your makeup, skincare and fragrance and each product lands on a dark product page with deal price, compare-at price and a QR code; add a variant table for sizes and shades. Share the retail flipbook so shoppers check out in your Shopify store, and set the catalog in any of 28 currencies if your shoppers are abroad.
Best for
- Beauty, makeup and skincare shops running a one-day 11.11 sale
- Fragrance sellers promoting gift sets, minis and travel sizes
- Stores with international shoppers who expect free 11.11 shipping
- Brands that also sell on marketplaces and want their own branded deal catalog
- Other double-date sales such as 9.9, 10.10 and 12.12 in the same layout
Pages worth a closer look
Four waves of deals, including 11:11
The schedule splits the day into a midnight wave at up to 70% off, a lucky minute at 11:11 with surprise deals for 11 minutes, a 6 pm beauty hour with restocked palettes and a last wave from 10 pm. Shoppers get a reason to return all day.
Deal sheet with sizes and savings
Five products are listed with size, was-price, now-price and percentage saved, from a 3 × 3 g lip trio to a 50 ml fragrance and a set of four minis. Beauty shoppers judge value by the gram and milliliter, and this table makes the comparison easy.
Stackable code page
"Stack the savings" offers an extra 11% off on top of 11.11 prices with one code set in large type, next to a product photo and three short rules: it stacks, shipping is free on every order and it ends at 23:59. Swap in your own code and percentage.
Fragrance hero with scent notes
The featured product page suits a scent: a close-up photo, the 11.11 price over the original, a savings tag and four cells for bottle size, fragrance family, key notes and how long it lasts on skin. Use it for your best-selling fragrance or gift set.
How to plan a Singles Day beauty sale catalog
Pick a number hook and repeat it
11.11 is a numbers game. Shoppers respond to 11% codes, prices ending in .11, sets of eleven samples and deals that open at 11:11. Choose one or two of these hooks and repeat them on the cover, the promo page and the checkout code so the campaign sticks in memory.
List size, shade and scent notes
Beauty shoppers compare value by size, so show milliliters or grams on every product, plus shade names for makeup and top, heart and base notes for fragrance. With variant tables you can list every shade of a lipstick under one product instead of repeating the same photo.
Lead with gift sets and minis
Singles Day began as a celebration for single people and is now largely a treat-yourself day. Gift sets and minis sell well because they feel like a reward and let shoppers try a new product cheaply. Put them early in the catalog and show their value against full-size prices.
Open a preview before the day
On the big marketplaces, 11.11 pre-sales and wish-list campaigns start in late October. Share a preview of your catalog early so shoppers can pick favorites, then send the live version at midnight on November 11. A short reminder before the last wave catches late buyers.
Spell out cross-border delivery
11.11 draws shoppers from many countries. State delivery times by region, whether duties are included and how returns work from abroad. If most of your 11.11 buyers live in one market, set the catalog currency to theirs, since every price is easier to judge in the money people use every day.
From product list to finished catalog
Pick this template
Open Singles’ Day 11.11 in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Which pages come with the Singles Day 11.11 template?
Three covers (an 11.11 cover with category discounts, a band cover with shopping bags and a poster with a giant 11.11) plus 12 campaign pages: welcome, beauty divider, featured fragrance, best sellers, stackable code promo, how to shop, small print, contact, a framed blank page, back cover, four-wave schedule and a deal sheet. Product pages share the plum and pink look.
Can I reuse the 11.11 template for 10.10 or 12.12 sales?
Yes. Every date, code and headline is editable text, so you can change 11.11 to another double-date sale and keep the schedule, deal sheet and promo layout. You can also swap the hot pink for another accent, choose different fonts from the 119 in the editor, or replace any photo with Replace photo.
What is Singles Day and when is it?
Singles Day falls on November 11, written 11.11 for its four ones. It started in China as a day for single people and has grown into one of the largest online shopping events in the world, now marked by retailers across Asia and beyond. Sales usually run for 24 hours, often after a pre-sale period.
What sells best in a Singles Day beauty sale?
Gift sets, minis and favorite lipsticks, palettes and fragrances tend to lead, because shoppers treat themselves and stock up on products they already use. Deep discounts on a few hero items draw attention, while bundles lift the order value. Clear sizes, shades and savings let shoppers buy without opening another tab to compare.
Start your Singles’ Day 11.11 catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.