Featured products catalog template for your front-shelf picks
A 15-page wholesale catalog that spotlights the few products you most want stores to stock this season. The sample is written for a fictional skincare and color brand, with testers, case packs and a bundle offer built in.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Featured Products template
The cover of this featured products catalog template sells one product first. Below a warm photo of a perfume bottle, the title shares the space with a panel naming it N°01, with SKU, wholesale price and MSRP, the number and trade price picked out in deep plum. Work Sans headlines, blush and peach backgrounds, a big plum “The edit.” poster and plum price tags on blush product cards give all 15 pages a soft beauty-counter look.
Use it when a handful of products deserve more attention than the full range: a launch, a new formula, a gift set or a quiet best seller. The sample pages for a fictional skincare brand already explain testers in every case, shelf talkers and a buy-five-get-one bundle. Import the featured products from Shopify or a product feed, and they fill the product pages with photo, name, SKU and price. Share the wholesale flipbook with buyers, or print it for sales visits.
Best for
- Skincare, makeup and fragrance brands pushing a seasonal edit to stockists
- Launches of a new formula that needs testers and shelf talkers in store
- Holiday gift set programs sold to retailers by the case
- Distributors spotlighting a few hero products from a large range
- Sales reps who want a short leave-behind instead of the full catalog
Pages worth a closer look
A cover that sells one product first
The lower part of the cover pairs the title with a product panel: number, name, SKU, wholesale price and MSRP. Put your own hero product there and the cover works like a shelf talker, giving buyers a reason to open the catalog.
Centered feature with one spec row
A blush band frames the product photo, the name and short story sit centered below, and a single row of four figures closes the page: SKU, pack, wholesale price and MSRP. It suits products with a short story and a clear pack size.
Plum bundle offer
A deep plum block carries a huge “+1” and the line “Buy five cases, get one free,” next to a round gift-box photo, with three conditions listed below. Rework it for any case-based incentive, such as a free tester unit or a display.
Buyer's letter with three trade figures
A short letter from the head of buying explains why these products were chosen, followed by three figures: products featured, testers per case and days to dispatch. It presents the catalog as a curated edit rather than a price list.
How to choose and present featured beauty products
Feature fewer products than you think
A featured catalog works because it is short. Pick eight to fifteen products with a clear reason to be there: a launch, a reformulation, a gift set or a steady seller that deserves a better shelf spot. If everything is featured, buyers fall back on their usual reorder.
List the details beauty buyers check
Beauty buyers look for size in ml and fl oz, shade range, key ingredients, skin type, period after opening and shelf life. Keep the full ingredient list in the product description and put the two or three claims that sell on the page itself.
Spell out testers and display support
Customers want to try beauty products before buying. Say how many testers come with each case, whether they are free, and what display support is included, such as shelf talkers or a counter stand. These details often decide which brand gets the front of the shelf.
Show shades with real swatches
For color products, photograph swatches on skin as well as the pack, and give each shade its own SKU. A variant table can show every shade of one product in a single block, so a buyer can order a full shade range without hunting through pages.
Present holiday sets early
Retailers plan their holiday beauty range months ahead, so gift sets for November and December are usually presented in spring or summer. Send a featured catalog of sets early enough for buyers to fit them into their plans and budgets.
From product list to finished catalog
Pick this template
Open Featured Products in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
What pages come with the Featured Products template?
You get fifteen: a product-led front cover, a band cover with a lipstick photo and contents, a “The edit.” poster in plum type, a welcome letter, contents, a skincare divider, a centered feature page, six featured products on one page, a bundle offer, how to order, trade terms, contact, a framed blank page, a back cover and a lookbook of display ideas.
How do buyers order featured products by the case?
Publish the catalog as a wholesale flipbook and buyers add products through its built-in order form. Set a multiple quantity of six, or whatever your case holds, so orders always come in full cases, and note in the description that a tester ships with each case. Orders arrive by email and in the app.
How many products should a featured products catalog show?
Usually eight to fifteen. That is enough for a season's story and short enough to read in one sitting. Give each product room, one per page or four in a 2×2 grid, and keep the full range in your main catalog or price list.
When should beauty brands send their holiday gift set catalog?
Earlier than many expect. Large retailers often choose holiday gift sets in spring or summer, and independent stores usually finish by early fall, so a catalog that arrives in October is late for most. Send a preview early, then follow up with final pricing and ship dates.
Start your Featured Products catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.