Pottery catalog template for ceramic studios and makers
An artisan pottery photo cover opens this seven-page set for ceramic studios selling tableware, vases, mugs, one-of-a-kind pieces and workshops to shops, cafés and collectors.
Free plan available — all templates are included on every plan. Already have an account? Open it in Templates.
All 7 pages
Cover, welcome letter, contents, how-to-order terms, a section divider, a wholesale order form and a back cover. Your product pages are added between them in the same fonts and colors.
About the Studio Clay template
This pottery catalog template starts with a warm photo of terracotta jars and the title Studio Clay below it in Lustria, a soft serif with a hand-cut feel. Inside, cream pages, clay-brown text and a terracotta accent echo raw stoneware, with Montserrat headings and Karla text. A pale quarter circle curves into the top corner of the text pages. Seven pages frame the work, from a signed welcome letter to the order form a shop fills in and a back page with your details.
Studios use it to open stockists and to sell commissions: the sample contents include tableware, vases, mugs and cups, one-of-a-kind pieces and workshops. Add products from Shopify or a CSV and the grids show photos and prices, with glaze variants where you need them. Note one-off pieces in the description, set quantity multiples for mugs sold in sets, and print a PDF for craft fairs or share a flipbook.
Best for
- Ceramic studios opening wholesale accounts with shops and cafés
- Potters selling tableware sets, mugs and vases by glaze
- Makers listing one-of-a-kind pieces and commissions
- Studios that also sell workshops or classes
- Craft fair and gallery handouts with a link to the flipbook
Pages worth a closer look
Artisan pottery photo cover
A warm photo of terracotta jars fills the top two-thirds of the cover, with the Studio Clay title and your contact details on cream below it. Swap in a picture of your own workbench or a shelf of fresh glazes with Replace photo.
Contents from tableware to workshops
Tableware, vases, mugs and cups, one-of-a-kind pieces and workshops each have a page number. Listing classes alongside products shows buyers the working studio behind the pieces they stock.
How to order handmade work
Step one is emailing the order sheet, step two sets out your minimums, and step three covers delivery, claims and payment. Stretch the stated shipping time to allow for throwing, drying and firing.
Wholesale order form
One page collects the shop's name, contact and PO, then each mug, bowl or vase takes a separate line with its quantity and price. Add the glaze name so a café can reorder the exact color later.
What shops want to know before stocking your pottery
Explain handmade variation
Every glaze firing is slightly different. Say so on the welcome or terms page, show two or three examples of the same piece, and promise a tolerance for size and color. Buyers who expect variation stay loyal; buyers who are surprised send pieces back.
List the practical care facts
State whether each piece is food safe, dishwasher safe, microwave safe and oven safe, and whether vases are watertight. Shops need these answers for their customers, and cafés will not buy tableware without them in writing.
Set realistic lead times
Handmade production depends on kiln loads and drying time. Quote lead times per collection, ask for holiday orders well ahead of the season, and keep a small in-stock list for quick reorders between firings so shops are never left empty.
Price for wholesale from the start
Shops often double the wholesale price to set retail. Work out your wholesale price from clay, glaze, time and firing costs, then check that the resulting retail price still sells. Print both so a buyer can see their margin.
From product list to finished catalog
Start with this set
Open Studio Clay in EasyCatalog and recolor it with one of 12 palettes if you like.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I list one-of-a-kind ceramics in this pottery template?
Yes. Give each unique piece its own product with a photo, title and price, and say in the description that it is one of a kind. If you sell on Shopify, Sync updates prices, stock and photos in the catalog, so you can refresh it after a piece sells.
Which pages come with the Studio Clay set?
The photo cover leads into six more pages: a welcome letter, a contents list, how-to-order terms, a collection divider, the order form for stockists and a back page. Recolor all seven with 12 palettes; your product pages are generated from the editor's grids.
How should a pottery wholesale catalog price mugs and sets?
Show the price per piece and the set or case size, such as mugs in fours or sixes, and list glaze options as variants. If you offer volume discounts, state the tiers clearly; the wholesale flipbook supports up to three tiers of volume pricing.
Which photos help sell ceramics in a catalog?
One clean product shot on a plain background for the grid, plus one styled photo in use, such as a mug in a hand or a vase with stems. Show the base or foot and a glaze close-up too, since buyers judge handmade work by its details.
Start your Studio Clay catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.