A retailer catalog template that helps stores sell your range
A warm, magazine-style catalog written for the shops that stock you: the full range at wholesale, display ideas, a new-stockist offer and the reorder rhythm good accounts follow. The ceramics and candle maker in the sample is fictional.
Free plan available — all templates are included on every plan. Already have an account? Open it in Templates.
All 18 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Retailer Catalog template
This retailer catalog template has the friendly look of a lifestyle magazine. A full-bleed photo of hands arranging stone bowls fills the cover, with a white panel for the title, a one-line promise and the terms, and a raspberry sticker announcing a free display kit. Poppins headlines and Nunito Sans text sit on a blush-white page, and the same pink marks prices, section numbers and tips. Inside, a merchandising page sits alongside the wholesale range.
Use it to recruit independent shops and keep them reordering. Connect Shopify or WooCommerce, or upload a CSV, and the range lands on white grid pages at wholesale prices, with Shopify Sync keeping prices and photos current between editions. Share a wholesale flipbook with an order form and a minimum order value, print its QR code on postcards for trade shows, and send the PDF with first orders so shop staff can set up displays.
Best for
- Handmade ceramics, candle and bath makers selling to gift shops
- Brands recruiting new stockists with an opening-order offer
- Makers sending display and reorder advice with every first order
- Home goods suppliers to boutiques, concept stores and museum shops
- Small teams looking after hundreds of independent accounts
Pages worth a closer look
Display ideas that sell
A merchandising page passes on four tips from top stockists, from grouping stock by color to keeping new lines at eye level and refreshing a table every two weeks, set below photos of a shop interior, painted mugs and handmade soap. It turns the catalog into a sales tool for the store.
New stockist kit
An opening-order offer adds a free display kit at one order value, testers at the next and risers at the third, lists what the kit contains and gives a code to quote. A hesitant shop gets a concrete reason to place a larger first order.
Numbers a shop owner cares about
The at-a-glance page speaks a shop owner's language: stockist count, average reorder cycle, markup at MSRP, sell-through in sixty days, the free display kit and the reorder minimum. Reorder rhythm and sell-through bear directly on a buyer's cash flow, so use your own data.
A sticker that sells the offer
The cover's raspberry sticker promises a free display kit, and the white panel states opening order, payment terms and dispatch time in one line. A buyer leafing through a pile of catalogs sees the offer and the terms at once.
How to write a catalog independent shops reorder from
Teach the display
Small stores rarely have a visual merchandiser, and products sell better when they are displayed well. Share simple rules: group by color, show items in threes at different heights, keep best sellers at eye level and refresh a display every couple of weeks. Photos of real stockist displays help.
Reward the opening order
A first order is a risk for a shop. Lower it with a modest opening minimum, a display kit or testers above a set value, and clear terms for damaged goods. Tie extras to order value so their cost scales with the order.
Publish a reorder rhythm
Tell shops how often your strongest stockists reorder and what a typical reorder contains. A suggested cycle, such as every eight to ten weeks, helps a buyer plan cash flow and avoid empty shelves between deliveries.
Make testers part of the range
For candles, soaps and fragrance, testers let shoppers smell before they buy. List testers as their own SKUs with prices, or say when they come free, so shops can order them alongside stock instead of asking separately.
Encourage shops to share
Ask stockists to share photos of their displays and feature the strongest ones in your catalog or newsletter. It rewards the shop, gives other stores ideas and provides you with real, local photography for the next edition.
From product list to finished catalog
Pick this template
Open Retailer Catalog in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Who is the Retailer Catalog template written for?
For makers and brands that sell wholesale to independent shops. The sample copy talks directly to the store owner: the range at wholesale, a display guide, an opening-order offer, terms and contacts. Replace the handmade home goods with your own products and the structure works just as well for gifts, beauty, food or accessories.
Is the Retailer Catalog template free to use?
Yes, within the Free plan's limits. All templates come with all plans, so you can open this one without paying or adding a card. On Free, a Shopify store gets one grid-editor catalog plus one Basic-editor catalog, while an account without Shopify gets a single catalog of up to five pages; Free catalogs carry a small watermark. Basic, the first paid plan, costs $19.99 a month.
What makes independent shops reorder from a supplier?
Products that sell through, reliable delivery and easy reordering come first. Shops also value a fair markup, usually keystone or better, low reorder minimums, and help with display and product knowledge. A catalog that answers these points up front saves both sides calls and emails.
What is sell-through rate?
Sell-through is the share of stock a store sells in a period, such as 60 days. If a shop receives 100 candles and sells 68, sell-through is 68 percent. Suppliers quote it to show that a line moves, and buyers use it to decide what to reorder.
Start your Retailer Catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.