Winter sale catalog template for January wholesale orders
A 15-page wholesale sale catalog in navy, ice blue and red with snowflakes and cozy lifestyle photography. Sample copy is for a maker of candles, stoneware and soap selling to gift shops in January.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Winter Sale template
This winter sale catalog template splits its front cover in two: a cozy photo of a knit throw, hot chocolate and dried orange slices on the left, and a navy panel on the right with WIN and TER stacked in white Josefin Sans above SALE in red, scattered with white snowflakes. Lato keeps the text plain and readable. Inside, photos of candles in glass and wheel-thrown mugs fill the ceramics divider, deal of the season and best sellers.
The sample copy follows a fictional workshop offering stockists up to 40% off handmade candles, stoneware and soap all January, with extras such as testers and a display crate as orders grow. Replace it with your own range: import from Shopify or a CSV, add burn time, glaze notes or weight to each description, and share the wholesale flipbook so gift shops can restock the shelves the holidays emptied.
Best for
- Candle, ceramics and soap makers selling to gift shops
- January sales that refill shelves emptied by the holidays
- Makers adding a Valentine's range to a winter promotion
- Case-based offers that unlock testers or displays as orders grow
- Follow-ups after craft fairs and wholesale markets
Pages worth a closer look
Case pricing with extras at each step
Cases from one to sixteen and more add up to 8% on top of sale prices, and each step unlocks something useful: shelf talkers, testers, a display crate, then free freight. A note mentions a seconds shelf for pieces with glaze flaws.
Cozy bundle cross-sell
An extra 10% when a buyer adds candles to a ceramics order, with at least one case of each, set in an ice-blue starburst on navy. Cross-category offers help a store build a gift table instead of buying one line deep.
January calendar with a Valentine's drop
Three dates show the sale opening, the Valentine's range joining mid-month and the last orders at sale prices. It gives buyers a reason to place a second order before February instead of waiting for spring.
Featured candle with burn time
The deal-of-the-season page lists wax, wick, scent notes and burn time beside the trade price, regular price and case pack, with two more reduced lines below. Details like burn hours help a shop owner sell the candle on.
How to run a January sale for handmade wholesale
Refill the gaps the holidays left
Gift shops often sell through their strongest lines in December and buy cautiously in January. A winter sale gives them a low-risk reason to restock. Lead with proven sellers and the colors that ran out, not only leftovers.
Let small shops mix their cases
A small shop cannot take six cases of one candle. Let every case count toward the next step and allow buyers to mix candles, ceramics and soap, so a modest order still reaches a better price and a fuller display.
Describe handmade honestly
Say what makes each piece handmade: small batches, glazes that vary, natural ingredients. List burn time, wax type, dimensions and care notes. If you sell seconds, label them clearly so they never get mixed up with first-quality stock.
Plan the next season inside this one
January buyers are already thinking about February. Add a Valentine's range mid-month and preview spring colors on the last pages, so the winter sale also books orders for the next season before trade fairs fill their calendars.
From product list to finished catalog
Pick this template
Open Winter Sale in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Is the Winter Sale template free to use?
Yes. Using it costs nothing extra on any plan, and the Free plan itself is $0 with no card required. What Free allows depends on your account: a connected Shopify store can build one catalog in the grid editor and one in the Basic editor, and an account without Shopify gets one catalog capped at five pages, enough for a short January flyer drawn from these fifteen. Free catalogs show a small watermark. Paid plans begin at $19.99 a month.
Which pages come with the Winter Sale template?
Fifteen: a split photo-and-navy cover, a band cover and a poster cover with the January dates, a note for stockists, a ceramics collection divider, deal of the season, best sellers, a cozy bundle promo, a January calendar, a case-pricing table, how to order, studio terms, a contact page, a notes page and a back cover.
Is January a good month for a wholesale sale?
For many gift and home suppliers, yes. Shelves are thin after December, new arrivals are few, and a January sale clears holiday-themed stock before it dates. Keep it to the month and close before February trade shows and Valentine's ordering take over buyers' attention.
What should a candle wholesale catalog list for each product?
Wax type, wick, scent notes, burn time, net weight or size, vessel material, case pack, and trade and suggested retail prices. Add safety and care information and photos of the candle both lit and unlit. Buyers also want minimums and lead times close to the price.
Start your Winter Sale catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.