Bouquet catalog template with a dark, romantic floral cover
A 7-page set for florists and flower wholesalers selling bouquets, seasonal stems, dried flowers, vases and wedding work. A moody floral photo and flowing script make it feel romantic without any extra design work.
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All 7 pages
Cover, welcome letter, contents, how-to-order terms, a section divider, a wholesale order form and a back cover. Your product pages are added between them in the same fonts and colors.
About the Bloom & Stem template
This bouquet catalog template opens on a full photo cover of dark, moody florals, with the title set in Great Vibes script. Montserrat and Lora carry the text across rose and plum tones, through a welcome letter, contents, terms and divider to the order form and a closing back page. Twelve palettes and Replace photo let you adapt it to your shop.
Sample sections cover Bouquets, Seasonal Stems, Dried Flowers, Vases and Events & Weddings. Add your bouquets through the editor's grids, with size or stem count as variants, and send buyers to a wholesale flipbook with an order form. The printed version suits wedding consultations, hotel and restaurant accounts, and florists who still like a catalog on the counter.
Best for
- Florists presenting a fixed bouquet range with sizes and prices
- Flower wholesalers selling seasonal stems and dried flowers
- Wedding and event florists showing packages to planners
- Hotel, restaurant and office flower accounts on weekly orders
- Shops that want a romantic look without design work
Pages worth a closer look
Moody floral photo with script lettering
Deep, dark florals fill the cover behind a Great Vibes script title, your brand name and an edition line. Replace the photo with your own signature bouquet to keep the look personal to your shop.
Contents from bouquets to weddings
Five sections with page numbers cover bouquets, seasonal stems, dried flowers, vases, and events and weddings. Reorder them to lead with your strongest category, or add a section for flower subscriptions.
Ordering terms for flower accounts
Flower accounts need clear rules, and this page holds them in three numbered blocks covering ordering, minimums and delivery. Add your delivery days, substitution rules and how far ahead event flowers must be booked.
How to build a bouquet catalog customers can order from
Name and number every bouquet
Give each design a memorable name and a code, so customers can order by phone, message or form without describing it. Keep the same names across seasons for your signature designs, and retire a name only when the design truly changes.
Show what each size really looks like
Small, medium and large mean different things in every shop. Photograph each size in the same setting, or add height and stem count, so customers know what will arrive and are not surprised by a smaller design.
Use photos that match what you deliver
Customers expect the bouquet in the picture. Use your own photography where you can, note that stems vary with the season, and avoid stock images of flowers you cannot source regularly. Honest photos mean fewer awkward conversations after delivery.
Offer standing orders to businesses
Restaurants, hotels and offices want flowers every week without reordering. Add a standing-order option with delivery day, weekly budget and vase-swap terms, and give it its own page so an account manager can sell it on a visit.
From product list to finished catalog
Start with this set
Open Bloom & Stem in EasyCatalog and recolor it with one of 12 palettes if you like.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Will the bouquet catalog template work for a retail florist?
Yes. It is set up as a wholesale set with an order form, but the welcome and terms pages are fully editable. A retail florist can rewrite them for customers, show retail prices and share a retail flipbook that checks out at Shopify.
Does the moody cover work with light, pastel flowers?
You can replace the photo with any image and recolor the set with 12 palettes, but the script type and dark tones are designed around a deep floral photo. For bright pastel bouquets, a lighter photo and palette will feel more natural.
How large should a bouquet range be in a catalog?
Enough to cover price points and occasions without overwhelming readers. Many shops show a core range of signature designs in three sizes plus seasonal additions. A 2×2 grid keeps each bouquet photo large enough to judge, and add-ons fit well on a separate page.
Should a florist catalog include wedding flowers?
Yes, if you do weddings, but present them as starting packages rather than fixed products: bridal bouquet, bridesmaid bouquets, boutonnieres and table pieces with starting prices. Invite couples to a consultation, since final designs depend on season, colors and venue.
Start your Bloom & Stem catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.