Spring sale catalog template for florists, growers and garden shops
A 15-page wholesale sale catalog in pink, deep green and butter yellow with a flower-shaped badge and floral photography. Written for a grower selling to florists and shops from mid-March to mid-April.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Spring Sale template
This spring sale catalog template opens on a photo of white blossoms against pink and mustard blocks, with a pink flower-shaped badge for the discount. Spring is set in rounded Shrikhand in deep green with SALE in pink, and Quicksand keeps the body copy light. Pink starburst and round badges mark the savings inside, and the palette of cream, deep green, pink and butter yellow suits stems and planters as easily as spring fashion or garden tools.
The sample copy follows a fictional flower grower offering florists up to 30% off stems, dried flowers and planters from March 17 to April 13, with weekly standing-order boxes and chilled deliveries twice a week. Replace it with your own season: import products from Shopify or a CSV, list stem counts and box sizes in the descriptions, and share the wholesale flipbook so shops can order before the Easter and Mother's Day rush.
Best for
- Flower growers and wholesalers selling to florists in March and April
- Garden centers and plant suppliers opening the spring season
- Standing-order programs with weekly boxes at a locked price
- Mother's Day and Easter pre-order campaigns
- Any supplier running a four-week spring trade sale
Pages worth a closer look
Weekly standing-order boxes
A table offers small, medium, large and event boxes, from 100 stems up to custom orders of 1,000 or more, at 15% to 30% off trade, with delivery days and a skip-any-week note. It turns one-off sale orders into a season of repeat business.
Spring calendar with Mother's Day
Three calendar cards show the sale opening, the close of Mother's Day pre-orders and the last deliveries at sale prices, above a tulip photo with a 28-days sticker. Florists plan around holidays, so the page leads with the dates of their busiest weeks.
Early-bloom bonus for standing orders
An extra 5% for standing orders of four weeks or more booked in the first week, set in a butter-yellow starburst on deep green. It rewards buyers who commit early, which helps you plan picking, packing and cold-chain capacity.
What to include in a spring sale catalog for trade buyers
Send it before the season starts
Retail buyers plan spring in winter. Send the catalog two to three weeks before the sale opens so florists and shops can book standing orders and plan displays for Easter and Mother's Day, then follow up a week before the last order date.
List stem counts and box sizes
Florists price by the stem. List stems per bunch, bunches per box, stem length and expected vase life next to the trade price, so a buyer can work out the cost of an arrangement without calling you first.
Turn sale orders into standing orders
A standing order for the season is worth more than a single sale. Offer weekly boxes at a fixed spring price, let buyers skip a week with notice, and add a small extra discount for committing early.
Be specific about delivery and freshness
For perishables, delivery days, order cut-off times, cold-chain handling and a claims window for damaged stock matter as much as price. Put them on the terms page so first-time buyers trust you with their busiest weeks.
From product list to finished catalog
Pick this template
Open Spring Sale in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I change the pink and green colors of the Spring Sale template?
Yes. Every color, font and photo is editable. Pick new colors for headlines, badges and backgrounds, choose from 112 Google Fonts and 7 system fonts, and replace any picture with your own or a free stock photo. Style the product pages once and apply that look to the whole catalog.
Which pages are in the Spring Sale template?
Fifteen: a blossom photo cover, a band cover and a poster cover with dates and minimum order, a note for stockists, a fresh-stems collection divider, deal of the season, best sellers, an early-bloom promo, a spring calendar, standing-order boxes, how to order, terms for florists, a grower contact page, a notes page and a back cover.
How far ahead do florists order for Mother's Day?
Many florists book Mother's Day flowers two to four weeks ahead, and growers often close pre-orders earlier for popular stems such as peonies and roses. The date differs by country: the UK celebrates in March, while the US and many other countries celebrate in May, so check your buyers' calendar.
What should a wholesale spring flower catalog include?
Prices per stem and per box, stem counts, delivery days and cut-off times, standing-order options, key holiday dates and your claims policy for damaged stock. Add photos of bunches as they arrive, not only finished arrangements, so buyers know exactly what they will unpack.
Start your Spring Sale catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.