Florist catalog template for bouquets, plants and gift boxes
A 27-page retail catalog for flower studios and gift shops that deliver locally. It covers bouquets, posies, plants, gift boxes and add-ons, with real photography and white product pages for your own range.
Free plan available — all templates are included on every plan. Already have an account? Open it in Templates.
All 27 pages: 7 covers and 20 designed pages
Choose one cover and any of the designed pages — they share one look, so the catalog stays consistent however many you use. Every word, color and photo is editable.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Flowers & Gifts Premium template
This florist catalog template reads like a flower studio's spring album. Abril Fatface headlines and DM Sans text sit on pale lilac pages with saffron accents, and Kalam handwriting adds the feel of a card tucked into the wrap. A postage-stamp motif runs through the layouts, with stamped prices, a same-day badge and a posy-post postmark, and the seven covers include a band cover, a poster and a sticker cover with priced posies.
Its sample text follows an invented Brooklyn flower studio through five sections: Bouquets, Vases & Posies, Plants, Gift Boxes and Little Extras. Import your arrangements by Shopify collection or CSV file and they fill white product pages with photo, price and description. Shoppers can browse the retail flipbook and check out at Shopify, and the printed copy works as a counter catalog or a mailer for corporate flower accounts.
Best for
- Flower studios and florists offering local or same-day delivery
- Gift shops that sell bouquets alongside candles, sweets and cards
- Florists running a weekly or every-other-week flower subscription
- Shops that host bouquet-tying or wreath-making workshops
- Corporate flower accounts that want a printed menu of sizes and prices
Pages worth a closer look
Bouquet sizes and the vase guide
Classic, Deluxe and Grand bouquets are drawn against a height scale with stem counts and starting prices, followed by a vase guide that pairs each size with the right vase shape, from a bud vase for posies upward. Customers choose a size without calling the shop.
Flower care in five short steps
Trim the stems at an angle, use fresh cool water with flower food, strip leaves below the waterline, change the water every two days and keep the vase away from radiators and fruit. Printed care steps answer the question every recipient asks and help arrangements last.
Weekly flower club offer
The promo page sells a flower subscription rather than a one-off sale: fresh flowers every week, 25% off the first month, a code and the delivery area. It suits florists who want steady weekly orders between the big flower holidays.
Workshop invitation with ticket details
A ticket-style page invites customers to a bouquet-tying evening with date, time, price, seat count and what they will learn. Reuse it for wreath classes, holiday workshops or a studio open day.
What to include in a florist catalog
Sell sizes and palettes, not exact stems
Flowers change with the season and the market. Describe each bouquet by size, stem count range, palette and style, and say plainly that you substitute stems of equal value in the same colors. Customers buy with confidence and you keep the freedom to use what is freshest.
Print your delivery cut-off and zones
The first questions are always when and where. Put the same-day order cut-off, delivery windows, zones and fees on the cover or the ordering page, and repeat them in the terms. A clear cut-off means fewer calls on the busiest mornings of the year.
Plan editions around the flower calendar
Valentine's Day and Mother's Day bring the heaviest demand for many florists, while weddings and holiday wreaths fill other weeks. Publish a spring edition well before Mother's Day and a winter edition in time for holiday orders, with pre-order dates for the peak days.
Show add-ons beside every bouquet
Vases, candles, chocolates and cards are small extras that customers decide on while they order flowers. List them with prices on the bouquet pages or in a dedicated extras section near the front, and say whether gift wrap and a handwritten card are included.
From product list to finished catalog
Pick this template
Open Flowers & Gifts Premium in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I use this florist catalog template for same-day delivery orders?
Yes. The cover, ordering and terms pages already carry a same-day cut-off, delivery windows and fees in the sample copy, ready to replace with yours. Shopify florists can share the catalog as a retail flipbook with checkout at Shopify, and each link has a QR code for flyers and gift cards.
Which florist-specific pages does the template include?
Alongside seven covers, the twenty designed pages include a bouquet size and vase guide, flower care steps, a weekly flower club promo, a bouquet-tying workshop invite, a spring lookbook, bestsellers, customer notes and delivery-focused terms. Every page is editable, and pages you do not need can be removed.
How many catalog editions does a flower shop need each year?
Seasonal editions suit most flower shops: spring ahead of Mother's Day, a summer or wedding edition, and winter for holiday arrangements and wreaths. Because stems vary, publish starting prices per size, and refresh the photos whenever your signature bouquets change.
Do flower shop catalogs need prices?
Show at least starting prices by size. Customers use them to choose between a small, medium or large arrangement before they call or order online. Keep delivery fees and minimums on the same spread as the prices, and use compare-at prices only for genuine offers.
Start your Flowers & Gifts catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.