Paper goods catalog template for journals, pens, ink and letters
Styled like a well-made old book, this design kit is a full catalog for stationers, paper makers and small presses, with real photography and pages for journals, pens and ink, letter writing and gift books.
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All 27 pages: 7 covers and 20 designed pages
Choose one cover and any of the designed pages — they share one look, so the catalog stays consistent however many you use. Every word, color and photo is editable.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Books & Stationery template
This paper goods catalog template is written and designed like a book. The cover is deep navy with gold spaced capitals and a red ribbon bookmark, the welcome is a foreword with a drop cap, the lookbook is a list of plates and the terms are an appendix of conditions of sale. EB Garamond leads, with Libre Franklin and Courier Prime for specs, on cream paper with oxblood and navy. Its seven covers run from an ex libris bookplate to a library due-date card.
It is made for brands whose customers care about paper weight, binding and nib width. A featured journal page lists format, pages, gsm and binding, the size guide draws nib widths at actual size, and the bestseller list counts weeks on the list like a book chart. Designed product pages and mosaic layouts carry your own range, whether it is a stockist catalog with trade prices, a holiday gift catalog for shoppers, or both.
Best for
- Notebook and journal makers with a story to tell about paper and binding
- Fountain pen, ink and nib sellers who need spec-rich product pages
- Letterpress studios selling cards, writing paper and wax seals
- Small presses and bookstores with a gift and stationery range
- Stationery brands preparing a fall or holiday catalog for stockists
Pages worth a closer look
Paper, sizes and nibs
Notebook formats from A4 to A6, paper weights from 80 gsm drafts to 300 gsm cards, envelope sizes and nib widths drawn at actual size from extra fine to stub. A practical reference for shops that sell pens and paper side by side.
The bestseller list
Products are ranked like a book chart, each with format details, price and weeks on the list. It turns a best-seller page into something customers actually read, and it works just as well with trade prices for stockists.
A glossary of figures
Key numbers appear as dictionary entries with a part of speech and a short definition: the founding year, the page count of a journal, the paper weight, the journals sewn last year. A light way to share how your products are made.
A short manual for stockists
Ordering steps are written as four numbered sections with notes in the margin, on opening an account, choosing, paying and receiving, with pack sizes, custom cloth and foil minimums and a small trade terms box. Trade buyers get the rules in a voice that matches the rest of the catalog.
How to sell journals, pens and paper through a catalog
Specify the paper, not just the notebook
Paper weight, finish and color, and whether it takes fountain-pen ink without feathering or bleed-through, are what pen users check first. Give the gsm, the ruling and the inks you tested with, and photograph a written page close up.
Group products by how people write
Arrange the catalog around uses: everyday notebooks, keepsake journals, pens and ink, and letter writing. Someone buying a gift for a writer can then find a pen, ink and paper in one section, and stockists see natural bundles to display together.
Give nib sizes in millimeters
Nib widths vary between makers, so show line widths in millimeters rather than letter codes alone. For inks, give the bottle size, color and type (dye, pigment or iron-gall) and say which pens each ink suits.
Use the gifting season
Paper goods sell strongly from October to December. Release the fall catalog by early October with gift sets, personalization deadlines and a promo for stockists who order before November, as the sample sale page does.
Offer personalization with clear minimums
Foil-stamped initials, shop logos and custom cloth colors appeal to stockists. Publish the minimum quantity, the foil colors and the lead time, and add a cut-off date for holiday orders so nobody is disappointed in December.
From product list to finished catalog
Pick this template
Open Books & Stationery in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
What pages are in the Books & Stationery design kit?
Seven covers, from a gold-on-navy title cover to an ex libris bookplate, a review-style magazine and a library card, plus 20 designed pages: foreword, contents, part divider, list of plates, featured journal, chapter-one story, cast of makers, stockist manual, bestseller list, chapter sale, glossary of figures, evening of letters invitation, praise, FAQ, paper and nib guide, care, correspondence, conditions of sale, notes and a closing page.
Is the Books & Stationery design kit only for wholesale?
No. The sample copy speaks to stockists, with trade prices and minimums, but the pages work for shoppers too. Remove the trade terms, show retail prices and share a retail flipbook that checks out at your Shopify store, or keep both and send stationery shops the wholesale flipbook with its order form.
What paper weight suits a fountain pen friendly notebook?
Many fountain pen users look for paper from about 80 to 120 gsm with a smooth, well-sized surface, and the sizing matters as much as the weight. State the weight, as the sample journal page does with its 120 gsm cotton paper, and say which pens and inks you tested it with.
How do I photograph stationery for a catalog?
Shoot notebooks open and closed, one close-up of the paper with writing on it, and pens beside a line of their ink. Natural side light brings out paper texture and cloth covers, and one background per section keeps the grid pages consistent.
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Start your Books & Stationery catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.