Clearance sale catalog template for end-of-line and overstock lots
A 16-page wholesale clearance catalog in kraft beige and price-tag red, for brands and distributors clearing end-of-line stock, retired colorways and overstock to trade buyers after the holidays.
Free plan available — all templates are included on every plan. Already have an account? Open it in Templates.
All 16 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Clearance Sale template
This clearance sale catalog template is built around the price tag. The front cover is one giant cream tag on twine, taped to a kraft beige page, with the markdown in red, a barcode and a typewriter line set in Special Elite. Roboto Slab headlines and Roboto text keep everything else plain. A band cover runs a strip of packing tape across a photo, the poster cover carries a red Everything Must Go stamp, and product pages use dashed shipping-label cards on a tinted ground.
Use it to turn a stock count into an offer a trade buyer can act on before your new range lands. The inside pages already answer the first questions: what each lot contains and costs per unit, the minimum order, an extra discount for full pallets, how much is left in each collection and how payment works. Import the lines you are clearing from a Shopify collection or a CSV file, then email the PDF or share the wholesale flipbook with its order form.
Best for
- Toy and gift brands clearing retired colorways after the holiday season
- Distributors selling end-of-line stock to independent shops by the case
- January warehouse clear-outs before a new range arrives
- Overstock sold in mixed lots and full pallets with a per-unit price
- Trade-only offers shared as a password-protected flipbook
Pages worth a closer look
A giant price tag on the cover
The front cover is one oversized tag on twine, held down with packing tape, carrying the headline discount, the sale dates, a barcode and a was-and-now sticker. A dark band below lists three facts: discount, minimum order and last order date.
Lot list with lot price and price per unit
A table sets out each clearance lot with its code, contents, unit count, lot price and per-unit price under the minimum order. Taking a whole lot works out cheaper per piece than buying single cartons, which gives buyers a reason to clear more.
Pallet offer with its own code
A full-page promotion adds an extra 10% off any full pallet of mixed cartons, with a code and an end date. Change the threshold to a case count or an order value that suits your warehouse.
Sold-as-seen terms in plain words
Numbered terms cover condition, minimums, payment, freight and collection: end-of-line stock in original packaging, ex-display pieces and seconds marked in the lot list, lots that cannot be split, and Net 30 for approved accounts.
What to include in a wholesale clearance sale catalog
Price whole lots below single cartons
Clearance buyers think in margin per shelf. Show the lot price and the price per unit side by side, and make the per-unit price lower for anyone who takes a whole lot. It rewards the buyers who clear the most stock and stops the fastest sellers being cherry-picked out of a mixed carton.
Mark condition before anyone asks
Separate perfect end-of-line stock from ex-display pieces, seconds and damaged outer cartons, and label each in the lot list. Trade buyers accept imperfect stock at the right price, but a surprise on delivery turns into a claim. Sold as seen only works when the catalog has already shown what will arrive.
Send it in the first week of January
January is when many independent shops count their stock and plan the spring, so the gaps on their shelves are fresh in their minds. A clearance catalog that arrives early in the month meets them at that moment. Print the last order date on the cover so nobody assumes the stock will wait for them.
Carry age grades and warnings onto every toy line
A discounted toy needs the same age grade and safety warnings as a full-price one, such as a small-parts warning for children under three. Older stock can also sit in packaging that differs from the current range, so note it in the lot description before a retailer finds out on the shop floor.
Pair slow lines with popular ones
Build mixed lots so the stock you most need gone travels with items buyers already want, and add one extra incentive for volume, such as a pallet discount or volume tiers in the order form. A single deep markdown clears the popular lines first and leaves the slow ones behind.
From product list to finished catalog
Pick this template
Open Clearance Sale in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
What pages are in the clearance sale catalog template?
Sixteen: a kraft-tag front cover, a band cover, a stamp poster cover, a note from the wholesale manager, a collection divider, a featured product, best sellers with stock meters, a pallet promo, a last-chance timeline, a stock check, a lot list, ordering steps, terms, contact, a framed notes page and a back cover. Your product pages follow, and any page can be removed or moved.
Can trade buyers order clearance lots straight from the flipbook?
Yes. Share the catalog as a wholesale flipbook and buyers fill in the built-in order form while they browse. Set a minimum order value, order multiples that match your case packs, and a maximum quantity on lines you want spread across several shops. Orders arrive by email and in the app, and an optional password keeps clearance prices private.
When should a wholesaler hold a clearance sale?
Shortly before new stock arrives, so warehouse space and cash are free for the incoming range. For seasonal goods that usually means January for the holiday range and late summer for spring and summer lines. Give the sale a fixed window of two to four weeks, and plan a second markdown partway through for the lots that are still left.
How deep should clearance discounts be for trade buyers?
Deep enough that a retailer can still make a margin after their own markdown to shoppers. A common approach is a first markdown that leaves room for a second one later, with the lowest prices kept for whole lots or pallets. Show the original trade price beside the clearance price so buyers can judge the saving at a glance.
Start your Clearance Sale catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.