20% off sale catalog template for a three-week trade promotion
A 15-page wholesale catalog in emerald and forest green with an oversized 20% on the cover and order-value price breaks inside. Sample copy is for a furniture maker; it suits any supplier offering a measured trade discount.
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All 15 designed pages
Covers, promotion and product-story pages built for this campaign. Use the ones you need; your product pages are added in the same style.
Product pages that fill themselves
Import your products and they take this layout automatically — shown here with sample products. Switch the grid any time, from 2 × 2 to 4 × 5 or a one-column line sheet.
About the Up to 20% Off template
This 20% off sale catalog template lets the number do the talking. A huge emerald 20 with the percent sign and OFF in deep forest green fills the white front cover, beside a starburst trade-only seal, above a dark green band for discount, minimum order and last order date. Fjalla One headlines and Barlow text keep it crisp. Inside, a full green divider page and photos of a linen sofa, bentwood chairs and oak tables carry the furniture sample.
The sample copy is written for a fictional furniture maker taking up to 20% off its trade range for three weeks in spring, with better delivery as orders grow. Replace it with your own: import products from Shopify or a CSV, put dimensions and materials in the descriptions, and show the regular price beside the sale price. Send the wholesale flipbook with a minimum order value, or print the PDF for showroom visits and design-trade appointments.
Best for
- Furniture and lighting makers running a three-week trade promotion
- Suppliers of high-value pieces who discount modestly
- Showroom events with floor models and one-off pieces
- Spring refresh campaigns for interior shops and designers
- Price breaks that upgrade delivery as order value grows
Pages worth a closer look
Price breaks with delivery upgrades
Four order-value bands from $750 to $10,000 and more add up to 8% on top of sale prices, and delivery improves at each step: standard freight, free delivery, white glove, then an install team. A note covers floor models and one-offs.
Showroom bonus for floor models
An extra 5% on floor-model orders over $3,000, shown on a white card over green stripes with a walnut sideboard and two chairs. It clears display pieces to trade buyers without cutting the price of new stock any further.
Deal of the season with dimensions
The featured sofa gets frame material, size in centimeters and pack quantity beside the trade price and the saving, with a row of also-reduced pieces underneath. Furniture buyers check dimensions first, so they sit right next to the price.
How to run a 20% off trade sale for furniture and home
Give the discount a reason
A modest 20% reads as a real offer when there is a reason behind it: a spring refresh, a new showroom, a range change. Say why on the welcome page. Trade buyers trust a clear reason more than a vague promise of big savings.
Print dimensions, materials and lead times
Interior shops and designers need width, depth and height, seat height for chairs, materials and finishes, and whether a piece ships flat-packed or assembled. Add lead times for made-to-order lines so buyers can promise their own clients a delivery date.
Use delivery terms as part of the offer
Freight is a large share of furniture cost. Linking free or upgraded delivery to order value, as the price-break table does, can persuade a buyer more than another percentage off. Spell out what white-glove or install service actually includes.
Sell floor models separately
Mark floor models and one-offs clearly, with condition notes and their own small bonus. Keeping them out of the main discount protects the price of new stock, and buyers looking for a bargain piece know exactly where to find them.
From product list to finished catalog
Pick this template
Open Up to 20% Off in EasyCatalog and choose the cover and the pages you want — every page is optional and editable.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can the catalog show the regular trade price next to the sale price?
Yes. Product pages can show the price, the compare-at price and a discount price, so buyers see the regular trade price beside the reduced one. If your catalog holds regular prices, the Discount & Tax tool applies a percentage or fixed discount. Style the price block once and apply it to the whole catalog.
What pages are in the Up to 20% Off template?
Fifteen: a 20% front cover, a band cover and a spring trade sale poster cover, a note for stockists, a dining collection divider, deal of the season, best sellers, a showroom bonus promo, a three-date calendar, a price-break table, how to order, terms of trade, a showroom contact page, a notes page and a back cover, plus white product pages for your range.
Is 20% off enough to move trade buyers?
For considered, high-value goods like furniture, often yes, especially when it covers the full range for a limited time. Trade buyers already get wholesale pricing, so 20% on top is meaningful. Pair it with better delivery terms for large orders rather than chasing a deeper headline number.
What should a furniture trade catalog include?
Dimensions, materials and finishes, weight, carton count and whether pieces arrive assembled, plus lead times, minimums, delivery terms and care notes. Mix room-set photos that show scale with plain-background shots that show detail, and give every piece a SKU so buyers can order without a phone call.
Start your Up to 20% Off catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.