A coastal catalog template with ocean blues and nautical stripes
Coastal Blue sets ocean and deep-sea blues on a pale sky page, edged with nautical stripes. A fresh catalog for swimwear, beach goods, coastal decor and summer ranges sold to resort shops.
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All 7 pages
Cover, welcome letter, contents, how-to-order terms, a section divider, a wholesale order form and a back cover. Your product pages are added between them in the same fonts and colors.
About the Coastal Blue template
Coastal Blue is a coastal catalog template that feels like a clear morning by the water. The page is a pale sky blue, most headings run in Raleway capitals in deep sea blue and ocean blue, and a pair of stripes, one bold and one fine, edges the pages like the trim on a deck chair. Lato sets the body copy, and white cards lift the ordering steps off the page.
Seasonal buyers for beach, resort and coastal gift shops plan early, and this set gives them a clean, summery catalog to order from. Products flow into grid pages or one-column line sheets that you can style in matching blues, and variant tables can list sizes and colors for swimwear and towels. Prices can be shown in any of 28 currencies for buyers abroad, and every flipbook link comes with a QR code for trade show tables and printed postcards.
Best for
- Swimwear, beach towel and resort wear brands
- Nautical home decor and coastal gift suppliers
- Water sports, sun care and beach accessory wholesalers
- Sea salt, seafood and coastal pantry producers
- Summer collections pitched to seaside and resort stores
Pages worth a closer look
A two-blue title edged with nautical stripes
PRODUCT in deep sea blue and CATALOG in ocean blue sit flush left in Raleway capitals, with the edition line beneath and double stripes along the page edge. The pale sky background keeps the cover light enough for summer collections.
Clear ordering steps for seasonal buyers
Three white cards on the pale blue page explain how to order by email, the opening and reorder minimums, and delivery and returns. For a summer range, add your order deadline and ship window here so resort shops receive stock before the season opens.
An ocean-blue order form
Ocean blue fills the header of the item table, with the buyer's details and PO number above it. Seasonal accounts often reorder in mid-summer, so keep the form short and put your reorder email in the footer.
Stripes and a blue thank-you to close
The back page sets its thank-you headline in ocean-blue Raleway over a short rule, then lists how to reach you by email, phone, web and social media, with the double stripe returning along the bottom edge as on the cover.
Timing and content tips for a summer or coastal catalog
Have it ready when buyers plan summer
Seaside and resort shops commit to much of their summer stock in winter, often at January and February trade shows, for delivery in spring. Have the catalog ready by early January, and plan a shorter second edition for mid-season reorders in June.
Print ship windows next to products
A beach towel that arrives in August is a problem, not a sale. State a delivery window for each collection, such as ships March to April, and a final order date. Seasonal buyers plan their floor space around exactly these dates.
Group products by how shops sell them
Resort and coastal stores merchandise by theme: beach day, home by the sea, gifts and souvenirs, kids' summer. Use the divider pages for those themes instead of your internal categories, so a buyer can picture each section on their own shelves.
Answer the sun, salt and sand questions
Shops near the water hear the same customer questions: will it fade, rust or hold up when wet? List materials, care instructions and any UV or water resistance you can back up, in the description or a Shopify metafield, so buyers can answer with confidence.
Make peak-season reorders quick
When a best seller sells out in July, the store wants to reorder in minutes, not wait for a sales visit. Print the flipbook QR code on packing slips and counter cards, and keep the most reordered items near the front of the catalog.
From product list to finished catalog
Start with this set
Open Coastal Blue in EasyCatalog and recolor it with one of 12 palettes if you like.
Add your products
Import from Shopify in one click, or upload a CSV, connect WooCommerce or a product feed. Your products fill the product pages automatically.
Download or share
Export a print-ready PDF (up to 300 DPI, CMYK and bleed for print shops) or share an online flipbook with a built-in order form.
Questions about this template
Can I share Coastal Blue with buyers before a trade show?
Yes. Send the wholesale flipbook link a few weeks before the show so buyers can browse and shortlist, add an optional password if prices are for trade only, and print the link's QR code on your booth sign or cards. Every order placed in the flipbook lands in your inbox and in the app.
Does Coastal Blue work for buyers in other countries?
Yes. Prices can be shown in any of 28 catalog currencies, and the Discount & Tax tool can show ex-VAT prices and apply a currency multiplier. The sample text is in English and fully editable, and the EasyCatalog site and Help Center are available in 9 languages.
What should a summer collection catalog include?
New styles and colors first, then best sellers carried over from last year, then accessories and gifts. Each product needs sizes, colors, materials and care, with wholesale and suggested retail prices. Close with delivery windows, order deadlines and minimums, and an easy way to reorder mid-season.
Which colors suit a coastal or nautical catalog?
Blues from pale sky to deep navy, crisp white, sand and a small accent such as coral or rope red. Keep backgrounds light so swimwear and beach products show their true colors, and reserve the strongest blue for headings and prices.
Start your Coastal Blue catalog
Pick this template, add your products and download a print-ready PDF or share an online flipbook. Free plan available, no card needed.